FINAL REPORT ON COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS VIS- A- VIS ITS COMPETITORS SAMSUNG INDIA ELECTRONICS PVT LTD. REPORT ON COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS VIS- A- VIS ITS COMPETITORS A report submitted in partial fulfillment of the requirements of MBA Program of Jaipuria Institute of Management TABLE OF CONTENTS Acknowledgement…………………………………………………………………………4
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phones with data services‚ didn’t work well for Apple in India. Despite the uptick in sales‚ Apple’s got a long way to go to catch up with Samsung Electronics Co. Ltd.‚ the market leader in India. In the October-December period‚ Apple’s share of the 5.2 million smart phones shipped to India was only 5%‚ data from Canalys showed. During this period‚ Samsung‚ the market leader‚ commanded 40% of the smart phone market in India‚ Canalys says. The relatively high cost of the iPhone compared to Samsung’s
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Samsung Electronics Company‚ created in 1969‚ was first considered as a low-cost third-tier commodity brand with a little product differentiation. By exploring marketing strategies‚ market research and analysis‚ Samsung has easily change into a major player in the electronic products and home appliances market. The company has climbed up the rank in the past decade and was in 2003 at the 25th position of the world’s most valuable brand. The goal is now to reach the top 10 by 2005. For that‚ the brand
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3/28/2015 Tablets and smartphones may affect social and emotional development‚ scientists speculate | Technology | The Guardian Tablets and smartphones may affect social and emotional development‚ scientists speculate Journal commentary warns that using a tablet or smartphone to divert a child’s attention could be detrimental to “internal mechanisms of self-regulation” Joanna Walters in New York Monday 2 February 2015 16.28 GMT Using a smartphone or iPad to pacify a toddler may impede their ability
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popular brands is Samsung. The Samsung group who makes the product is "a South Korean multinational conglomerate company headquartered in Samsung Town‚ Seoul. Lee Byung-chull founded Samsung in 1938 as a trading company" (Wikipedia). Throughout many years‚ Samsung has competed with many other employers‚ and now‚ the number one employer competing with Samsung Galaxy would be Apple and their iPhone. The old style of phones featured in one of the Samsung ads represent a new product Samsung has made. According
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Growing Organization: the case of Samsung Electronics Hur‚ Chulboo‚ Professor Emeritus‚ Myongji University‚ Seoul‚ Korea and Adjunct Professor of Business Management‚ Yanbian University of Science and Technology‚ Yianji‚ Jilin‚ China Mobile phone 010-9872-7492‚ e-mail: chulhur@hotmail.com and cbhur@mju.ac.kr Summary In response to the globalization and rapid economic growth of China‚ the Korean economy has transformed itself. A few Korean firms‚ spearheaded by Samsung Electronics‚ have successfully
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Samsung operates on both low-cost and differentiation strategies. From the cost data given in the case‚ its low cost is mainly due to lower raw materials‚ R&D and labor cost. Lower raw material cost is achieved through producing multiple product architectures on each production line‚ with skilled engineers stationed to handle all kinds of contingencies. More importantly‚ Samsung is able to learn new design rules and apply it to their production. According to the case‚ Samsung currently uses the smallest
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The Chief Executive of Samsung Electronics recently told its employees that‚ “We must begin anew. Most of Samsung’s flagship businesses and products will become obsolete within ten years.” This corporate strategy of reinvention would inevitably involve significant change for employees. Do you think that resistance from employees is likely to be the biggest problem for a business that wants to reinvent itself? Justify your answer with reference to Samsung Electronics and or/other organisations that
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established brands in Mobile Phones’ industry like Samsung‚ Nokia‚ Apple‚ LG and several other local as well as Chinese manufacturers . Some major competitors and their strategy and strengths are identified as below: SAMSUNG – Samsung has emerged as a very healthy and prominent competitor in the market. Samsung is backed with the high quality and professional team in the R&D area. Innovative products specially smart phones and Galaxy series from Samsung are ruling in the market. So it is expected that
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Smartphone? Snare one! Smartphones‚ does it make us more smart? A smartphone is a very advanced technology. It is also used every single day in our lives. They help and give us the information that we need such as any business-related matters‚ a ’toy’ for a kid or a device that will give us entertainment. This may sound that it is a very good thing‚ but it is unfortunately not. Therefore‚ I will precisely explain the reasons why I am against Smartphones. Smartphones are great when using for communication
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