MARKETING MANAGEMENT (BUSINESS 520) PROFESSOR: DR. ANDREW HONEYCUTT Smart Phone Market Samsung‚ the Korean tech giant‚ is the leader in the Smartphone following the third quarter‚ extending its lead over Apple (Gartner ’s report released on Wednesday this week). The Android-based Galaxy smart phones have a very strong sales compare to Apple which makes android the lead in the global Smartphone market accounting for 32.5 percent of the worldwide market share (UCStrategies Staff). Google
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phone giant „Nokia“. The case study was written by Syeda Maseeha Qumer from the IBS Center for Management Research in Hyderabad‚ India and it covers an analysis of Nokia’s downturn over the last decade due to the company’s failure to adapt to the smartphone market. In the mid-nineties‚ when the boom on the mobile phone sector started‚ Nokia became market leader and held its position from 1998 until now. As the customer’s demands changed quickly in the industry‚ both the development of new products
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Distribution Page 6 Exhibit 8 Xiaomi Advertisement Page 7 Exhibit 9 Smartphone Development History Page 8 Exhibit 10 Worldwide Mobile Device Sales to End Users Page 9 Exhibit 11 Smartphone value chain Page 9 Exhibit 12 Global Smartphone System Market Share Page 10 Exhibit 13 Global Phone Market Page 10 Exhibit 14 2010-2015 Smartphone Market in China Page 11 Exhibit 15 2011 Q3 Smartphone in China Page 12 Exhibit 16 what are the top factors that drive a
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Microsoft * Scarce presence in the US market | OPPORTUNITIES | THREAT | * Rise of Android OS * Declining former leading players | * Fast-moving industry trends * Rising cost in marketing and R&D * Strong competitors (Apple‚ Samsung) | STRENGTH: As the table above shows‚ HTC’s core competence is its capability in designing and manufacturing hardware by itself. The successful sale of HTC Diamond‚ the company’s latest model‚ proves that “designed by HTC” products could draw
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one of the leading handset manufacturers‚ is losing market share in developing and developed markets whereas total handset market is expected to grow by $222 bn. by 2013 (appendix 4). Appearance of smartphone market and rapid adoption of the latest technology by the competitors such as Apple‚ Samsung etc. has lit Nokia’s platform on fire in the developed market and threatened its dominance in the developing markets. Nokia has been great at turnaround strategy. Will Nokia be able to turn tables this
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Nokia products in India. 2. NOKIA Became Laggard in Smartphone Market http://nxtinsight.com/why-nokia-failed-top-4-reasons/ Stiff competition from Samsung and Apple‚ and lack on focus on innovation was the second big reason of collapse. Even if users could ignore the OS‚ the the hardware features which Nokia was rolling out were quiet late as compared its major competitors Samsung and Apple. Nokia seemed to be lagging in the race. Where Samsung from nowhere entered the race and focused on innovation
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being single to a more settled family lifestyle. According to a recent video report by Mobile Future‚ a Washington‚ D.C.‚ broad-based coalition of businesses and non-profit organisations‚ there has been a massive increase in the numbers of consumer Smartphone apps (applications) downloaded over the past two years‚ with figures going up from 300 million apps downloaded in 2009 to five billion in 2010. According to Traxler such rapid uptake in mobile phone ownership has transformed many aspects of our
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consumer’s perspective‚ we are always looking for ways to present ourselves favourably to the public – whether we do it consciously or unconsciously. Some consumers want to be perceived as the “Geeky Gadget”‚ always on the rise to own the top notch smartphones (need for uniqueness‚ P. 161). This is also a good example of how this consumer engages in impression management‚ P. 122‚ to positively maintain his or her public image. The way a person seeks to pursue their ideal self may play an important role
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manufacturers (Redmond‚ 2011). Many handset manufacturers feel the needs of changing the operating system since then. They are wary whether Microsoft’s smartphone operating system will be the standard of next generation of handset. Nevertheless‚ in the current situation‚ some of the giant handset companies such as LG‚ Motorola‚ Sony Ericsson‚ and Samsung are conducting alliances with Microsoft’s smart phone operating system. If Microsoft rapidly climb to the top that means the handset manufacturers
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phones hardware‚ but keeping the same feature. As a result of this mistake‚ Nokia had to bear the consequences of losing their customers to their competitors. People prefer Smartphones which offered better applications and functions such as Apple and Samsung. Consumer‚ specifically upscale consumers‚ value the advancement of Smartphone design and hardware specification but only if it is supported by a high end software too‚ so that it brings a superior experience for them (Bonnington‚ 2012). Due to this
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