company has developed remarkable hardware‚ software and Internet services that are sold directly to customers to keep the price competitive and low. (Xiaomi‚ About Us) Since Xiaomi have been founded‚ the company has grown to become the third largest smartphone distributor in the world. (Bloomberg News‚ 30 Oct 2014) The article talks about how Xiaomi make their first step of a global presence into Singapore’s market. It also gives us a detailed description of the technical specification and pricing of
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obscure Taiwanese firm that made personal digital assistants (PDAs) for other companies. HTC then transitioned into the fast growing smartphone category - high-end mobile phones that could do everything from e-mail to Internet surfing to playing digital video. Dedication to innovation and perseverance had elevated HTC into the world’s leading manufacturer of smartphones that ran Microsoft’s Windows Mobile operating system. Revenue had surged to $4.5 billion with sales in more than 70 countries. Historically
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Marketing Project Report on MICROMAX “Nothing like Anything” Under the Guidance of: Dr. Kartik Dave By Group 1 Mayank Baheti (13IB363) Rohit Rakhecha (13IB341) Apoorv Mishra (13IB314) Deepakshi Mahajan (13IB320) Karamjeet Singh (13IB325) Prabhjot Kaur (13IB336) PREFACE: It gives a great pleasure in realizing the work in a report form. Report consist all the minute detail of our project. It has the details of the marketing of the mobile phones and the detailed study of Micromax mobiles
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Marketing Communication Plan for NOKIA Executive Summary This study was carried out to analysis the marketing communication plan for the Nokia smartphone. Nokia was merged by Microsoft and became a division in Microsoft called “Devices Group”. Thus‚ the study investigate both the past communication plan for Nokia‚ and the present or future plan for “Devices Group”. There are 6 sections for this essay‚ with a logical flow started with the review of marketing plan‚ followed by program situation analysis;
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HTC and 15 USD for every phone made by Samsung AdSense related lawsuits Google proposed to pay 2.8 Million USD to settle with ORACLE Patent breach and others… 4 Samsung: a reliable partner? Android’s market share: • high-end devices: Samsung‚ a single and powerful player • low-end phones: myriad manufacturers IDC’s Top 5 Smartphone Vendors‚ Shipments and Market Share- Calendar Year 2011 ( Units in millions) 2011 Unit Shipments 2011 Market Share Samsung 94.2 19.0% Apple 93.1 18.8% Nokia
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fast growth in mobile industry significantly affects the sale of Nokia Nseries. The conclusion can also be drawn that the advances in technology play a big role in increasing competition in this market. Introduction Nokia Nseries are multimedia Smartphone‚ owned by Nokia corporation. These kind of mobile devices have been launched since 2005 with the purpose mainly for entertainment and communication‚ and‚ nowadays‚ they support many digital multimedia‚ such as music player‚ video capture‚ photography
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Marketing plan Each business‚ product or brand needs a detailed marketing plan. What does a marketing plan look like? Our discussion focuses on product or brand plans. With a detail plan‚ any business will be better prepared to launch a new product or build sales for existing products. The purpose and content of a marketing plan A marketing plan serves to document how the organizations strategic objectives will be achieved through specific marketing strategies and tactics‚ with the customer
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In the past‚ Samsung Electronics has been one of the most innovative brands in the mobile phone industry. For years‚ the company has been going head to head with top competitor Apple though nowadays‚ differentiating products in the mobile phone industry comes as a major challenge. The few ways that a company can differentiate their products are through changes to both their hardware and software. The issue with Samsung Electronics is that for years we have been completely dependent on an outside
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struggled to get native applications for the launch of the Z10. - The Bargaining Power of Suppliers for Blackberry has increased‚ due to Blackberry’s eroding market share. Firms who dominate the mobile communications industry‚ such as Apple and Samsung‚ have relatively higher bargaining power‚ because their larger product orders account for more of the suppliers business. Bargaining Power of BUYERS: High/Moderately High/ - Large numbers of competitors with simpler products (not very much differentiation
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[Online] Available at: http://www.prweb.com/releases/2012/11/prweb10119776.htm McMillan‚ G.‚ 2012. DigitalTrends. [Online] Available at: http://www.digitaltrends.com/mobile/smartphone-market-growing-faster-than-anticipated/ Staff‚ P. P.‚ 2013. PcPro. [Online] Available at: http://www.pcpro.co.uk/news/376123/apple-vs-samsung-the-latest-news-from-the-patent-battle Statista‚ 2012. Statista. [Online] Available at: http://www.statista.com/statistics/244553/manufacturing-cost-of-the-apple-iphone-5/ Statista
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