can be by putting extremely strict emphasis on the superior customer service for over ten years. These two core values‚ high-quality product and service‚ eventually became the foundation and guidance of Lei’s new venture – Xiaomi Corporation‚ a smartphone company. In Lei’s prior career‚ he served as the CEO of Kingsoft‚ a Chinese antivirus software firm‚ and now remains chairman of the board. Lei is also the founder of Joyo‚ an online retailer he created in 2000. He sold the company four years
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manufacturer with a turnover of 31 billion. In 2006‚ Olli-Pekka Kallasvuo replaced Jorma Ollila as the CEO‚ but was not able to reverse the decline of Nokia’s market share especially in the high end segment. Competitors like Apple‚ Blackberry‚ HTC‚ Samsung‚ and phones using Google’s Android operating system captured market share from Nokia at an alarmingly increasing rate. By the end of 2010 Android was already the most widespread smart phone operating system in the world and Nokia’s market share in
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CID=N29169&ID=ab61a6a0-5c95-434c-a07b-3af92b29785d&q=smartphone&qr= Whitney‚ L.‚ 2012. CNET. [Online] Available at: http://news.cnet.com/8301-10805_3-57484166-75/windows-7-poised-to-topple-xp-as-leading-os/ * Suppliers’ power There is not much choice for smartphone manufacturers in suppliers of some specific hardware‚ such as chipsets and integrated circuits‚ due to the requirement of exclusive technologies and patents (MarketLine‚ 2012) * Buyers’ power On one hand‚ there are only two main buyers in smartphone industry‚ mobile
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Mix 9.1. The four P’s 9.2. PEST analysis 10. Market research 10.1. Mobile subscribers worldwide 10.2. Top mobile markets: The 100 million Club 10.3. Mobile phone shipments 10.4. Mobile device market penetration 10.5. Smartphone shipments by manufacturer 11. Competitors - SWOT on competitors 11.1. Competitors 11.1.1. Direct competitors 11.1.2. Indirect competitors 11.1.3. SWOT analysis on competitors 12. Partners 1 13. Social media strategy
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player‚ the iPhone smartphone‚ and the iPad tablet computer. Its software includes the OS X and iOS operating systems‚ the iTunes media browser‚ the Safari web browser‚ and the iLife and iWork creativity and production suites. The word "Computer" was removed from its name on January 9‚ 2007‚ reflecting its shifted focus towards consumer electronics after the introduction of the iPhone. Apple is the world’s second-largest information technology company by revenue after Samsung electronics‚ and the
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Table of Contents Executive Summary5 Mission Statement6 Situational Analysis6 Industry Environment6 Political & Legal Forces6 Socio-Cultural Forces7 Technological Forces7 Economic Forces7 Competitive Environment8 Internal Environment9 Corporate Cultures9 SWOT10 Strengths10 Weaknesses11 Opportunities11 Threats12 Marketing Strategy13 Objectives13 Target Markets13 Strategies15 Positioning17 Marketing Mix19 Product19 Quality19 Design20 Features20 Packaging21 Price21 Promotion24
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use product differentiation to set their product apart from their competition. Some differentiation strategies include brand names‚ design‚ and advertising. A good example to demonstrate product differentiation is the smartphone market. Samsung‚ Apple‚ Sony‚ and HTC produce smartphones that are similar to each other in terms of functionality and quality. However‚ there are some small differences in features‚ pricing‚ and design that will be the deciding factor for customers when they make their purchasing
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com/stories/2005-08-16/google-buys-android-for-its-mobile-arsenal Google. (September 26‚ 2012). Google Play hits 25 billion downloads. Retrieved from http://officialandroid.blogspot.com/2012/09/google-play-hits-25-billion-downloads.html IDC. (2012). Android- and iOS-Powered Smartphones Expand Their Share of the Market in the First Quarter‚ According to IDC. Retrieved from http://www.idc.com/getdoc.jsp?containerId=prUS23503312 Open Handset Alliance. (n.d.). Android open Source Project. Retrieved from http://source.android.com/about/philosophy
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Process: Mobile Phone 1.4 Scope: The output of this report will help to understand the consumer’s choice and preference on different brands of Mobile handset. The present study considers different mobile handsets like Nokia‚ Sony Ericson‚ LG‚ Samsung‚ Motorolaetc etc. The main objective of this study
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Platform. It is clearly stated in the worldwide survey (Gartner May 19‚ 2016) that since 2015 the worldwide sales of smartphones have increased by 3.9 but the share of Windows platform phones has fallen by 1.8% also it is clear from the survey that the companies on Android
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