1. Company Background. Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town‚ Seoul. It comprises numerous subsidiaries and affiliated businesses‚ most of them united under the Samsung brand‚ and is the largest South Korean Chaebol. Notable Samsung industrial subsidiaries include Samsung Electronics (the world’s largest information technology company measured by 2012 revenues)‚Samsung Heavy Industries (the world’s second-largest shipbuilder measured
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Abstract: This paper examines Samsung Electronics successful growth strategy in the mobile phone business. It examines its early efforts at developing a competitive product in the domestic market‚ its globalization strategies‚ and some of the key challenges it faces today. The paper provide insights into how a late-comer to an industry can overcome certain disadvantages and successfully position itself as a widely respected and successful brand. Key words: Samsung‚ mobile phone‚ strategy I. Introduction
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Type | Chaebol | Industry | Conglomerate | Founded | 1938 | Founder(s) | Lee Byung-chul | Headquarters | Samsung Town‚ Seoul‚ South Korea | Area served | Worldwide | Key people | Lee Kun-hee (Chairman of Samsung Electronics) | Products | Apparel‚ chemicals‚ consumer electronics‚ electronic components‚ medical equipment‚ precision instruments‚ semiconductors‚ships‚ telecommunications equipment | Services | Advertising‚ construction‚ entertainment‚ financial services‚ hospitality‚
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“A COMPARITIVE STUDY ON SAMSUNG SMART PHONE AND APPLE SMART PHONES IN INDIA” Dissertation submitted in partial fulfillment of Degree of Master of Business administration of Bangalore Univercity By : Dhular Hassan p n m (12yacma063) Indrajeet Sing (12yacma082) Jubin .t. kuruvilla (12cmaya092) Under the Guidance of Nimble Vivek Bangalore Univercity Bangalore 2012 - 2013 CONTENTS CHAPTER-1 INTRODUCTION TO THE PROJECT * Introduction * Statement
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Samsung is one of the top leaders in the world when it comes to current technology and creating future electronics. To become a world leader a strong management team has been put in place and a very aggressive marketing strategy has been used. Samsung has made enormous strides in taking market share in the smartphone market from Apple inc. With legal battles and consistently changing markets will Samsung be able to maintain this growth? Management The head management structure within Samsung
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2007 SAMSUNG ELECTRONICS Environmental & Social Report Contents Message from the CEO 08 At a Glance 10 Company Profile Financial Performance Our Sustainability Our Environment 11 14 16 20 Philosophy & Policy Focus Areas Management System Activity & Performance 21 22 23 27 Our Business Partners 44 Philosophy & Policy Focus Areas Management System Activity & Performance 45 46 47 49 Our Community Philosophy & Policy
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SAMSUNG CHINA September 12‚ 2002 BUS 610 (Man. Econ.) J. Suyderhoud‚ Instr. Castaways Alex H. Brandon M. Chandra H. Rajesh B. Stuart W. Rural Urban Low-Med end Barriers to Entry: Barriers to Entry: Economies of Scale High Economies of Scale High Product Differentiation Low Product Differentiation Med Capital Requirements High Capital Requirements High Access to distribution Channels High Access to distribution Channels High Cost disadvantages Independent of Scale
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To further encourage consumers to lead smarter lives‚ Samsung introduced a number of new mobile products‚ including the GALAXY Note‚ GALAXY Tab 7.7‚ the Wave 3 and the GALAXY WiFi 3.6. The GALAXY Note is a new category of product‚ developed through Samsung’s deep consumer understanding and insight. It combines core on-the-go benefits of various mobile devices while maintaining smartphone portability‚ to create a whole new user experience. The GALAXY Note has a 5.3” display which is the largest
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Department of Logistics and Maritime Studies The Hong Kong Polytechnic University LGT3105 Operations Management 1st Semester 2013/2014 Subject Description This is a foundation subject on Operations Management (OM). It will provide students with an understanding of the strategies‚ processes‚ and analytics of OM for both manufacturing and service organizations. At the end of the course‚ students will have a fair understanding of how things should be done and the importance of these
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Samsung vs. Apple - The smartphone wars John Myers COM/156 November 11‚ 2012 Lawrence W. Daly Samsung vs. Apple - The smartphone wars The Samsung Galaxy S has a better operating system than the Apple iPhone‚ which is why Apple is suing Samsung over infringement rights; greed took over. The smartphone craze was started in 2007‚ when the Apple Corporation strove to be the next innovative mind in the electronics world. These innovations were followed by greed and a desire to own the market.
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