November 2012 The Nokia and Samsung Brand Personality in China* Wendian Shi1**‚ Yanhong Luo2 and Liheng Yang2 Educational School‚Shanghai Normal University‚ shanghai‚ China 1 Educational School‚ Ningxia University‚ Yinchuan‚ China 2 Email: swd_nx@shnu.edu.cn Abstract The purpose of this paper is to study and compare the brand personality of Nokia and Samsung in Chinese situation for brand building reference. This paper investigated Nokia and Samsung brand personality. Results demonstrated
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SAMSUNG LEARNING POINTS This is a great case dealing with the “big picture/helicopter vision”. It is an ideal case to get us started. Below are the main learning points. There may also be other things you learnt from the class‚ that are not listed here. Think about how you can take some of these learning points back to your own companies and context‚ and apply them. The case teaches us: - about moving from a production/selling orientation to a market orientation. This is really really
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Samsung electronics global marketing operation Instruction: 1. Each student will read the case(s) ahead of time before attending to the class. 2. Your group will be assigned to one or several questions in class. 3. After a thorough group discussion‚ your group will outline/summarize your answers into a PPT file and drop it onto the Blackboard’s drop-box. 4. Your group will present and lead the discussion of the question(s) assigned to you. Although the group in charge will be the major discussants
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1) Economics: Collect the information mentioned as follows of any retail shop in your locality - a) Name of the Retail Shop b) Name of the Proprietor c) Location d) Year of Establishment of Shoppe e) Maximum demand for which Products f) Price of most demanded product g) Supplier’s detail who provide that product h) Duration of delivering the products i) The basis of demand forecasting for shop keeper j) Photo with proprietor of Shoppe 2) CSPD: I) Write following details about
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STRATEGIC MARKETING Mid-Term Assignment 2013-2014 Table of Contents 1. Executive Summary……………………………………………………………………….3 2. Introduction………………………………………………………………………………..4 3. Organisation Description…………………………………………………………………..5 3.1. SWOT Analysis……………………………………………………………………6 3.1.1 table; SWOT Analysis……………………………………………………………7 3.2. Financial Situation…………………………………………………………………….8 3.3. Competitors……………………………………………………………………………8 4. Methodology……………………………………………………………………………….9 5. Findings……………………………………………………………………………………9
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To what extent does O’Neil use the position of the abandoned children as a way to critique Social Institution? Baby faces many life changes growing out of childhood‚ she has never been able to experience the life that a child should‚ growing up without a mother and with a father that was a perpetual kid himself and caring for baby has been a hard task for him to carry out because he was absent most of the time. Jules was irresponsible and as his life became revolved more about him
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this analysis highlights Samsung’s recent success as a very typical case in point to the above question. In more focus‚ the purpose of this analysis is to examine: - Samsung handsets’ approach to product‚ pricing‚ distribution and promotion. - Samsung handsets’ future prospects in the context of the increasing competition. - Samsung handsets’ practices in Vietnam. TABLE OF CONTENTS CHAPTER 1 - THEORY OF GLOBAL MARKETING MIX 1.1. Product decisions--------------------------------------------------5
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about the Samsung Electronics Co. The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town‚ Seoul‚ South Korea. It is the world’s largest conglomerate by revenue with annual revenue of US$173.4 billion in 2008 and is South Korea’s largest chaebol. The meaning of the Korean word Samsung is "Tri-Star" or "three stars". Samsung Group formed several electronics-related divisions‚ such as Samsung Electronics Devices Co.‚ Samsung Electro-Mechanics Co.‚ Samsung Corning Co
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SEMINAR IN MARKETING MANAGEMENT AIDA ANALYSES SAMSUNG GALAXI II ATTENTION Designed to Make Life Easier Intuitive‚ stylish and simple to use‚ the Samsung Galaxy S® III smartphone delivers a personalized‚ seamless mobile experience that helps your day run smoothly—whether it’s time for work‚ family or play. INTEREST Simple‚ Instant Sharing Keeps You Connected Connect through touch Send pictures in a flash Access content on multiple devices Made for Intelligent and Intuitive Interaction Smart enough
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