The Samsung Group: The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town‚ Seoul‚ South Korea. The Samsung Group comprises numerous international affiliated businesses‚ most of them united under the Samsung brand including Samsung Electronics‚ the world’s largest technology company by sales; Samsung Heavy Industries‚ the world’s second largest shipbuilder; Samsung Engineering was ranked 35th‚ Samsung C&T 72nd in a 2009 ranking of 225 global construction firms
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paper examines Samsung Electronics successful growth strategy in the mobile phone business. It examines its early efforts at developing a competitive product in the domestic market‚ its globalization strategies‚ and some of the key challenges it faces today. The paper provide insights into how a late-comer to an industry can overcome certain disadvantages and successfully position itself as a widely respected and successful brand. JEL classification: L 63‚ M10 Key words: Samsung‚ mobile phone
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Samsung Strategic HRM Case Introduction: “In the recent time human resource management (HRM) has assumed new prominence because of continuing concerns about global competition‚ the internationalisation of technology and the productivity of labour. It is argued that these market imperatives require manager to change the way in which they manage the employment relationship in order to allow for the most effective utilization of human resources (HR). Managers and academics argue that
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Samsung has spent a lot of expenditure to advertising expenses. For example‚ according to Samsung Company (2011) annual report‚ they spent around 56‚000‚000 in million U.S. dollars‚ 2010 and 2011. They strong promote their brand name and product from many kind of advertising effect such as television‚ outdoor‚ internet‚ magazine‚ and newspaper. Television Television media advertising is one of the powerful media strategies in business marketing. It has high frequency potential‚ high intrusion
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solve k = 20.275 d) P ( 17 < X < 21) P ( (17 -18)/2.5 < Z < ( 21-18)/2.5) P ( -0.4 < Z < 1.2) = 0.8849 – 0.3446 = 0.5403 ( 4 decimal places) 4. In a sample of 25 observations from a Normal Distribution with mean 98.6 and standard deviation 17.2‚ find: Ans: a) n = 25‚ [pic] = ( = 98.6‚ [pic] = /n = 17.2/(25 = 3.44 [pic]( N
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Case 8 – Samsung: From Gallop to Run 1. Samsung in 1993 was commonly noted for copying the higher technological powers like Sony and selling a cheaper‚ and not as good quality devices to customers. Instead of leading the way they were simply walking in the already paved path of tech world. When Lee Kun-hee became CEO of Samsung Industries he had it in his mind to become a leader. With a large investment in research and development he made that dream possible by hiring on plenty of fresh‚ young
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SALES AND DISTRIBUTION MANAGEMENT ASSIGNMENT MORGAN & BOSS OFFICE EQUIPMENT DIVISION SUBMITTED BY ANGANA (F13005) ASHISH CHANDY (F13015) CHRISTINA IMMACULATE (F13021) DHANYA ANN ROY (F13025)
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm EJM 44‚7/8 Consumer responses to brand extensions: a comprehensive model ´ ´ Eva Martınez and Jose M. Pina ´ Facultad de Ciencias Economicas y Empresariales‚ The University of Zaragoza‚ Zaragoza‚ Spain Abstract Purpose – This paper aims to understand the reciprocal spill-over effects of brand extensions by testing a comprehensive model that gathers both the brand extension evaluation
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examines the adaptation of the customer personality and brand personality and the effect of it on Attitudinal and behavioural loyalty and brand equity in the mobile phone industry in Tehran. Sample of study is 400 actual and potential customers of Samsung mobile in Tehran. The results show that adoption of brand personality and personality traits improve attitude and behavioural loyalty brand and brand equity. Keywords: Consumer Personality Trait‚ Brand Personality‚ Brand Loyalty‚ Brand Equity DOI:10
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Investors of asset backed securities (ABSs) are subject to interest rate risk. When interest rates rise‚ the prices of ABS fall‚ and vice versa. The risk of rising interest rate will affect yields because it may influence the pace of prepayments of the underlying loans. This is normally in the case of mortgages consumer asset backed securities. The underlying borrowers of asset backed securities may fail to make interest and principal payments when due and unable to meet other obligation such as
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