November 2012 The Nokia and Samsung Brand Personality in China* Wendian Shi1**‚ Yanhong Luo2 and Liheng Yang2 Educational School‚Shanghai Normal University‚ shanghai‚ China 1 Educational School‚ Ningxia University‚ Yinchuan‚ China 2 Email: swd_nx@shnu.edu.cn Abstract The purpose of this paper is to study and compare the brand personality of Nokia and Samsung in Chinese situation for brand building reference. This paper investigated Nokia and Samsung brand personality. Results demonstrated
Premium Big Five personality traits Brand Factor analysis
not the actual product. Samsung and Apple are two major smartphone companies‚ and they both have similar marketing ideas. Samsung created the commercial “Graduation Party” to promote the Galaxy 8‚ and Apple created the commercial “Barber Shop” to promote the IPhone 7. Both commercials are trying to promote camera quality by using pathos‚ ethos‚ and logos. Both Apple and Samsung are strong in pathos and ethos‚ but Apple is weaker in logos than Samsung. Apple and Samsung
Premium Ethos Marketing Logos
Many offenders in the prison system are diverted to different alternative outcomes in the sentencing process. The different alternatives are a newer approach than what it used to be before World War 2. The sentencing process is the post-conviction stage of the criminal justice process‚ in which the defendant is brought before the court for the imposition of a penalty. If a defendant is convicted in a criminal prosecution‚ the event that follows the verdict is called sentencing. A sentence is the
Premium Criminal justice Crime Punishment
Thinking Broadly about Innovation Samsung is well known for its technological innovations‚ and Samsung Corning is no exception. The company‚ a joint venture between Samsung and Corning of the U.S.‚ is a leader in core electronic materials and manufactures differentiated products for fl at panel displays. We produce high-defi nition PDP fi lters‚ ITO targets and ultra-slim CRT glass‚ and are constantly developing next generation materials and components. These state-of-the-art products
Premium Sony Sony Computer Entertainment Innovation
Samsung NEO Individual Analysis I. Summary of the main points and core problem Before figuring out the current problem of Samsung New Employee Orientation‚ we should first learn that Samsung’s founding values and principles were rooted in the national characters of South Korea. Based on Confucianism‚ South Korean culture emphasized family values and had a high regard for intellectuals. At the same time‚ South Korean culture was hierarchical and had a power distance which can be seen from their
Premium South Korea
Comparing Nokia mobile phones Vs Samsung mobile phones‚ one can clearly see that both the companies are working hard to give users handsets which will make them more interacting. PRLog (Press Release) - Aug. 7‚ 2009 - High tech Nokia mobile phones have created a wave in mobile phone market through out UK. Many companies are launching mobile phones ranging from basic to high end segment with cutting edge technology to grab a respectable place in market. Nokia and Samsung are among those companies which
Free Mobile phone Nokia
FTX4086F ALTERNATIVE INVESTMENTS TIME: 180 MINUTES 4 June 2012 MARKS: 140 PLEASE READ THE FOLLOWING INSTRUCTIONS CAREFULLY: 1. PLEASE DO NOT TURN THIS PAGE OVER UNTIL INSTRUCTED TO DO SO. 2. Ensure that your name and student number appears on the cover of each Answer Book. Please complete this before the test commences. 3. Each Section is to be answered in a separate answer book and the answer book must be clearly marked. 4. All Answers must be done in ink‚
Premium Private equity Investment Hedge fund
court victory over Samsung‚ one of the biggest patent cases in decades – a verdict that could have huge market repercussions. A jury in San Jose‚ California awarded US $1.049 billion to the US tech giant‚ according to court documents. But analysts said the damages could be tripled because jurors found Samsung “willfully” infringed on patents. The decision was appeared to be an overwhelming victory for Apple but it was not immediately clear whether it would halt sales of Samsung devices or affect
Premium Jury Invention Design
BNB Accessories Online Shopping Introduction: Bnb Accessories is an online store from where you can buy designer handbags‚ clutches‚ bangles‚ ties‚ shirts and other accessories. BnB-Accessories has stepped foot in the Online Shopping platform in 2010 and has been on the rise since. With the vision to bring upon each and every brand and quality-centric product at your doorstep with the ease of COD (Cash on Delivery)‚ OT (Online Transfer)‚ Shipping all-over in Pakistan‚ and Worldwide
Premium Retailing Shopping Online shopping
Study on the Apple Lawsuit against Samsung: Intellectual property is defined as a work or invention that is the result of creativity‚ such as a document or a design‚ to which one has rights and for which one may apply for a patent/copyright/trademark. Apple has succeeded in winning a lawsuit against Samsung. This patent war between the two leading smart phone companies‚ ended up in Samsung having to pay apple more than $1bn in damages. This is a result of Samsung having supposedly infringed some
Premium Smartphone Windows Mobile