Students Brand Preferences Between Apple and Samsung Smartphone INTRODUCTION Smartphone has revolutionized the way we do thing‚ the role Smartphone play in today’s society is phenomenal. Today’s Smartphone is taking the role of computer‚ making it possible to do a lot with this small hand held device. It has a broad use such as sharing information‚ paying for products‚ browsing‚ and shopping. Virtually every activity today has a Smartphone application for it. Smartphone can be
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that saw the stumble of Sony. Samsung on the other hand are a prime example of continuity. They set the benchmark it every single home appliance there is to offer i.e. phones‚ tablets‚ television‚ computers‚ dishwashers and laundry appliances. Considering Samsung chooses not to have ‘the one’ area of expertise to strictly focus on‚ all of Samsung products are considered world class. While companies like Sony use a somewhat narrow focus to their advantage‚ Samsung takes a different approach: Sell
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Case Study: Samsung Electronics Company : Global Marketing Operations Samsung Electronics Company (SEC) was founded in 1969‚ as a low-cost manufacturer of black and white televisions. Throughout the 1980s‚ SEC supplied massive quantities such as televisions‚ VCRs‚ and microwaves ovens. The company sold their product to original equipment manufacturers (OEMs) that later on will be resold under their big brand name in the industry. In 1993‚ the company’s chairman‚ Lee‚ was initiated to make “
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extensions) or different categories. It is also necessary to analyse non-fictitious products‚ and to take different moderating effects into account. Practical implications – The results suggest how to protect the brand image from unsuitable extension strategies. The paper shows what kind of perceived fit is more important for consumers as well as the direct and indirect role of several variables. Originality/value – The paper extends previous research by proposing a complete framework that considers the
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This is a case study report on Samsung China ‘The introduction of color TV’. The main focus of this report analyzes the information provided by Samsung’s official website and the printed text provided by the unit coordinator; Professor David Zhang. This report will first identify the primary and secondary problems‚ followed by a PEST analysis which will consist of the 4 aspects of political‚ environmental‚ social and technological issues. Based on the findings from the PEST analysis‚ this report
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necessary item and can be found in many varieties at local grocery stores. However‚ some brands tend to overpower others. During our team marketplace assignment we compared two different detergents at two different locations. We compared Tide and the generic brand detergent at both Harris Teeter and Food Lion. We compared the differences and similarities of each brand. We also observed the positioning‚ prices‚ promotions‚ and distribution of both brands. These are all factors that determine how favorable
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Samsung Background Samsung is a Korean company that has risen to prominence in many fields over the years. The size and the scope of the company is almost unimaginable‚ as they are one of the largest and most diverse companies in the world. While the company is mostly known for their technology division (cell phones‚ radios‚ MP3 players‚ computer screens‚ and the like) they have many other divisions as well. The company has expanded from a humble storefront launched in the late 1930s to the largest
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Samsung Tactical objectives: Samsung is guided by a singular vision: to lead the digital convergence movement. We believe that through technology innovation today‚ we will find the solutions we need to address the challenges of tomorrow. From technology comes opportunity—for businesses to grow‚ for citizens in emerging markets to prosper by tapping into the digital economy‚ and for people to invent new possibilities. It’s our aim to develop innovative technologies and efficient processes that
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Samsung India has bagged two awards in the ‘Excellent Category’ and one in the ‘Distinguished Category’ at the International Quality Circle Convention 2002 organised by the Quality Circle Forum of India in Lucknow this month. Besides India‚ 19 countries participated in the convention‚ which was attended by more than 1‚100 delegates from various countries like Japan‚ South Korea‚ Malaysia‚ Singapore‚ Thailand and India. A total of 30 delegates‚ comprising three groups‚ participated in the QCFI
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The Samsung Group: The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town‚ Seoul‚ South Korea. The Samsung Group comprises numerous international affiliated businesses‚ most of them united under the Samsung brand including Samsung Electronics‚ the world’s largest technology company by sales; Samsung Heavy Industries‚ the world’s second largest shipbuilder; Samsung Engineering was ranked 35th‚ Samsung C&T 72nd in a 2009 ranking of 225 global construction firms
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