Business Planning and Change Management Samsung has taken over the electronic world and is currently the number one‚ consumer electronic brand and has revolutionised the smartphone. Since its inception in 1969‚ Samsung has successfully transitioned from an analogue driven product line to a cutting-edge and award winning digital innovator that Is currently the world’s manufacture of mobile phones. With worldwide overall product sales of $US 200 billion‚ over 75‚000 employees and a global network
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The history of Samsung The Samsung Group emerged as one of the largest organization in the world over the years while the company is known for their technology division as well. The company is a South Korean multinational conglomerate company in Samsung Town‚ Seoul‚ South Korea. The size of the company is almost inestimable in recent years. Thus‚ I choose the Samsung group as the organization for my assignment. The founder of the Samsung is Lee Byung Chull who started his business by exporting
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sources of competitive advantage that increase the WTP for Samsung customers. The first one is the Product Mix. Samsung offer to its customers a huge variety of products‚ ranging from the cutting-edge technology to more basic products. It also offers customized products to focus on niche markets. With this strategy‚ Samsung is able to compete in a broad range of segments in the market‚ usually offering superior products. In 2003 for example‚ Samsung offered over 1‚200 different variations of DRAM products
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Product Samsung is one of the world’s largest information technology company‚ it publish many different type of product to the market‚ their products include Mobile phones; TV‚ Audio and Video; Camera and camcorders; Notebooks and Monitors. Samsung’s flagship mobile handset line is the Samsung Galaxy S‚ which many consider a direct competitor of the Apple iPhone. Samsung sold 235 million mobile handsets in the year 2009. At the end of the third quarter of 2010‚ the company had surpassed the 70
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1. How was Samsung able to go from copycat brand to product leader? Samsung was a copycat brand from the time it started to around the 90s. Some of the first items they made were calculators and black and white TVs. In 1993 Samsung unveiled a new strategy that they called “New Management”. They made the decision not to be a cheap copycat brand anymore. Samsung cut ties with low end retailers like Kmart and Wal-Mart. They started distributing at stores like Circuit City and Best Buy. They started
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Samsung Galaxy S4 mobile is a new product introduced in March 2013. I think this product will succeed in the long run in the marketplace. S4 has been already sold 10‚000‚000 units in 2 months‚ even break the record of any products in Samsung. We can tell how success of this product. S4 really help Samsung maximize their profits. Undeniably‚ S4 is very similar with S3‚ but the sales amount is keep increasing. From this‚ we can see Samsung has many royalty customers‚ they do repeat purchase. Many
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Samsung Electronics Questions 1. Why should Samsung globalize? Globalization should consider as Samsung’s second strategy‚ as Kim mentioned in the article. The world becomes a single market‚ which is associated with globalized resources and systems. Globalization should consider as a beneficial and efficient plan for the company. First of all‚ when Samsung goes global‚ Samsung can gain greater market share‚ increase sales and profits. In the case study‚ the article mentions that not only there’s
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Samsung for the past 3 years has been sharing their sustainable accomplishments through a sustainability report. This report demonstrates the impact Samsung had on people‚ society‚ and the environment. The structure for their sustainable report closely resembles that of an annual report. It is divided into three parts: Sustainability overview‚ Material issues‚ and Facts and figures. They monitor their accomplishments by setting benchmarks for each year. An example of these benchmarks: in 2011 they
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their recommendations. All directors are prohibited from engaging in business activities within the same industry without the approval of the board. This arrangement is to prevent conflict of interests‚ as specified in the Korean Commerce Act and the Samsung Electronics Articles of Incorporation. List of Directors Title Name Gender Position Tasks CEO‚ Vice Chairman Yoon-woo Lee M Head of DS Business Unit and chairman of the board of directors Overall corporate management and Device Solution(DS) management
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Samsung OrganizationKarl Baba-Dawuda‚ Edward Jenkins‚ Robert PapagnoMGT/521October 13‚ 2014Andrew Van NessSamsung Organization Samsung electronics is the world’s largest technology company in terms of revenues. It is a global market leader in high-tech electronic manufacturing and digital media. Samsung is the largest mobile phone maker and television manufacturer and second largest semiconductor chip producer. The company is headquartered in Seoul‚ South Korea‚ and currently employs approximately
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