Marketing Individual Assignment 3 1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors? The product mix refers to the total composite of products offered by Trung Nguyen coffee. It consists of different product lines‚ various product items in each product line and within each item is the product depth. Firstly‚ the product line is a group of product or service items that
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BungalowsIn the 20’s the most common style house design was the Bungalow‚ it is ideal for the average Australian house because it has a basic style‚ instead of the usual complicated designs of the federation period.The bungalows brought simplicity to the average suburban home‚ no longer were the walls painted elaborate colours‚ they were stained‚ and plaster surfaces were painted white or pale coloursMany people think of a bungalow style house as a little cottage- like home built for the average
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Francisco Pizarro was one of the cruelest Spanish conquistadors. He is most famous for conquering the Inca Empire in Peru. He was also part of the expedition led by Vasco Núñez de Balboa that discovered the Pacific. Pizarro’s victory over the Incas is considered to be the most astonishing and most incredible military accomplishment in history. Pizarro was inspired by Hernando Cortés and his defeat over the great Aztec empire. Pizarro‚ like Cortés‚ wanted fame‚ glory‚ and fortune by coming to the
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McDonald’s started its franchise in India in 1995. McDonald’s signed a 25-year joint venture agreement with two partners named Amit Jatia and Vikram Bakshi. Vikram Bakshi has been the corporate face of McDonald’s in India last 18 years. Amit Jatia‚ vicechairman of Westlife Development Company that now controls Hardcastle‚ . Bakshi was given north and east‚ Jatia west and south part of india. Both of them work completely in opposite direction. If Bakshi is all outrage‚ Jatia is all poise. If
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operates and grants franchises to operate quick-service hamburger restaurants using certain trademarks‚ service marks and trade names‚ and a recognized design‚ equipment system‚ color scheme and styles of buildings and facilities‚ signs‚ certain standards‚ specifications and procedures of operation‚ quality and consistency standards for products and services offered‚ and procedures for inventory control and management. Franchise Offer: BKC currently has three different forms of franchise agreement‚ corresponding
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act of stealing or using another writer¡¦s ideas or words without that writer¡¦s permission or giving that writer credit for those ideas or words. It doesn¡¦t matter whether you copied an entire article or you just copied a sentence‚ without proper citation to show another writer¡¦s credit‚ you have committed a crime of stealing. Just like the ordinary law‚ it is not what or how much you have stole‚ it is the action and the intention of stealing. There are different kinds of plagiarism‚ laziness
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extraordinary success in the early 1990’s? What was so compelling about Starbucks value proposition? What brand image did Starbucks develop during this period? Starbucks captured a tremendous amount of success in the early 90’s by opening European-style coffee houses targeted toward affluent‚ well-educated clientele. Howard Schultz‚ the CEO that bought the company from the original owners‚ envisioned creating a ‘third place’ for people to meet. Rather than just treating the home and office as the primary
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Mystic Monk Coffee Case Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? yes What is his vision for the monastery? He wishes to take the 13 monks who are living in a small home used as a makeshift rectory and move to a nearby ranch that would accommodate 30 monks‚ a gothic church‚ a convent for Carmelite nuns‚ a retreat for visitors‚ and a hermitage; essentially wants to create a new Mount Carmel in the Rocky Mountains Acquiring a large parcel of land and
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Coffee Roasters Case Study Operations Management Ohori uses quality over quantity for a more expensive price. Folgers takes their stance in the market place as the cheaper coffee with fewer options and not as high quality. If Folgers wants to compete directly with Ohori‚ which I recommend they do to increase sales‚ they have three possible options. The first being‚ they increase the quality of their coffee and create more options of coffee types. The downside to this is that they will have to price
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I.History Trung nguyên is the most famous coffee brand in Vietnam. It was created in 1996 by Mr.Đặng Lê Nguyên Vũ. During student life in medical school of Tây Nguyên‚ Mr.Đặng had a question about coffee farmers’ life. Although the price of a cup of coffee wasn’t cheap‚ but why‚ farmers were still poor. This question encouraged him to find the answers. He and his company suffered from many accidents‚ but they kept on trying. Those experiences brought them a good background for opening more shops
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