Marketing Individual Assignment 3 1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors? The product mix refers to the total composite of products offered by Trung Nguyen coffee. It consists of different product lines‚ various product items in each product line and within each item is the product depth. Firstly‚ the product line is a group of product or service items that
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BungalowsIn the 20’s the most common style house design was the Bungalow‚ it is ideal for the average Australian house because it has a basic style‚ instead of the usual complicated designs of the federation period.The bungalows brought simplicity to the average suburban home‚ no longer were the walls painted elaborate colours‚ they were stained‚ and plaster surfaces were painted white or pale coloursMany people think of a bungalow style house as a little cottage- like home built for the average
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1. Francisco Partners was founded by Dave Stanton and he had a vision to create a leading buyout fund which was focused on the technology sector. He previously worked at Texas Pacific Group (TPG) and handled the investments in the technology sector. He started Francisco Partners by assembling a strong team with experienced people in the technology sector. TPG was a generalist buyout firm and they were on track to raise a technology specific fund‚ and when that did not go through‚ Dave Stanton decided
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Francisco Pizarro was one of the cruelest Spanish conquistadors. He is most famous for conquering the Inca Empire in Peru. He was also part of the expedition led by Vasco Núñez de Balboa that discovered the Pacific. Pizarro’s victory over the Incas is considered to be the most astonishing and most incredible military accomplishment in history. Pizarro was inspired by Hernando Cortés and his defeat over the great Aztec empire. Pizarro‚ like Cortés‚ wanted fame‚ glory‚ and fortune by coming to the
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History Years ago‚ when the Singhania family was building‚ consolidating and expanding its various businesses in Kanpur‚ one Mr. Wadia was in a similar manner setting up a small woollen mill in the area around Thane creek‚ 40 kms away from Bombay. The Sassoons‚ a well-known industrialist family of Bombay‚ soon acquired this mill and renamed it as The Raymond Woollen Mills. Around the same time‚ the Singhanias aimed to broaden their business horizons. The family’s sharp business foresight led to
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McDonald’s started its franchise in India in 1995. McDonald’s signed a 25-year joint venture agreement with two partners named Amit Jatia and Vikram Bakshi. Vikram Bakshi has been the corporate face of McDonald’s in India last 18 years. Amit Jatia‚ vicechairman of Westlife Development Company that now controls Hardcastle‚ . Bakshi was given north and east‚ Jatia west and south part of india. Both of them work completely in opposite direction. If Bakshi is all outrage‚ Jatia is all poise. If
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Case 2: San Francisco Public Utilities Commission Preserves Expertise with Better Knowledge Management 1. What are the business goals of SFPUC? How is knowledge management related to those goals? SFPUC is a department of the city and county of San Francisco that provides water‚ wastewater‚ and municipal power services to the city. SFPUC’s Power division provides electricity to the city and county of San Francisco‚ including power used to operate electric streetcars and buses; the Regional
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operates and grants franchises to operate quick-service hamburger restaurants using certain trademarks‚ service marks and trade names‚ and a recognized design‚ equipment system‚ color scheme and styles of buildings and facilities‚ signs‚ certain standards‚ specifications and procedures of operation‚ quality and consistency standards for products and services offered‚ and procedures for inventory control and management. Franchise Offer: BKC currently has three different forms of franchise agreement‚ corresponding
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I.History Trung nguyên is the most famous coffee brand in Vietnam. It was created in 1996 by Mr.Đặng Lê Nguyên Vũ. During student life in medical school of Tây Nguyên‚ Mr.Đặng had a question about coffee farmers’ life. Although the price of a cup of coffee wasn’t cheap‚ but why‚ farmers were still poor. This question encouraged him to find the answers. He and his company suffered from many accidents‚ but they kept on trying. Those experiences brought them a good background for opening more shops
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Jack in the Box is a fast food burger restaurant that serves everything from breakfast sandwiches to tacos and egg rolls. Jack in the box was founded in 1952 by a business man named Robert O. Patterson who opened the first Jack in the Box in San Francisco‚ California. The restaurant first started off as a drive-thru only place that served burgers for just 18 cents to motorist on the highway. Now the restaurant and their trademark clown are among the nation’s leading fast-food hamburger chains
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