San Miguel Beer Brand Discussion Paper Christian R. Ballinas BSEntrep-3A-Marketing March 28‚ 2015 Table of Contents Executive Summary Company Name: San Miguel Corporation OUR MISSION: We put life in every occasion. OUR VISION: GINEBRA SAN MIGUEL‚ INC. is the most respected spirits and beverage company in the Philippines. We are proud of our heritage as the producer of liquor products that have been part of the Filipino culture and history for over 175 years. Inspired
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Written Analysis of a Case for San Miguel Corporation The Company San Miguel Corporation is definitely one of the biggest and most established multi-national companies in the Philippines. Throughout the years‚ the company continues to diversify its products and services ranging from foods‚ beverages‚ packaging business and even telecommunication services. The company also reached the boarders of Asia-Pacific region by exporting to different countries like Vietnam‚ Indonesia‚ China‚ Malaysia
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Social Responsibility For San Miguel Corporation‚ integrity‚ teamwork‚ respect for others and social responsibility are just a few of its corporate values that guide them every day. Through its corporate social responsibility arm‚ San Miguel Foundation Incorporated‚ San Miguel Corporation proactively reaches out to others to bring forth change that will enable communities to live better lives. Social Development Community and Enterprise Development Projects
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TARGET MARKETING As of now‚ San Miguel Light’s target market is old people or those people (specifically men) who are married and who are 30 years old and above. Most of them are also from the higher class or the social class A and B. But for our expanded target market‚ we would like to include young teens (specifically ladies). If you ask an 18-year old lady what they would rather drink‚ vodka or San Miguel Light‚ they’d choose the vodka since it is ‘stronger’ and at the same time it tastes better
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Introduction San Miguel Brewery Inc. (SMB) is the largest alcoholic segment in the Philippines and have consistently dominated the market for beer having a 95% share. It is the largest producer of beer with six breweries strategically located throughout the Philippines and a highly developed and effective distribution system serving approximately 471‚000 retail outlets. Before it is known as San Miguel Brewery nowadays‚ it was first known as La Fabrica de Cerveza de San Miguel‚ Southeast Asia’s
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Assertions Existence and occurrence Audit Objectives: Substantiate the existence of receivables and the occurrence of revenue transactions. Prove none of the account receivables are fictitious. Completeness Audit objectives: Establish the completeness of receivables and revenue transactions. Rights and obligations Audit objectives: Determine the client has rights to the recorded receivables. Prove the accounts receivable are collectible
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Born on November 12‚ 1651‚ (though there is some dispute about the year) in San Miguel Neplantla‚ Mexico‚ Juana Inés de Asbaje y Ramírez was the illegitimate daughter of a Spanish father and Creole mother. Her maternal grandfather owned property in Amecameca and Juana spent her early years living with her mother on his estate‚ Panoaya. Juana was a voracious reader in her early childhood‚ hiding in the hacienda chapel to read her grandfather’s books from the adjoining library. She composed her first
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on the Forecasted Sales of San Miguel Corporation for the year 2012 Redilyn Magbitang Ruth Anne Panganiban Lady Fatima Sandoval INTRODUCTION Background of the study San Miguel Corporation is the Philippines’ largest beverage‚ food and packaging company. The company now has more than 100 facilities around the Philippines and outside the country specifically Southeast Asia and China. One of the country’s premier business conglomerates‚ San Miguel’s extensive product
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“E-Clearance& Permit of Barangay San Miguel‚ Pasig City” Presented to The Faculty‚ College of Information Technology Arellano University Pasig City In Partial Fulfillment of the Requirements for the Degree Bachelor of Science of Information Technology by Punongbayan‚ Aljohn Kelvin Santos‚ Christian Joseph Dumpit‚ Alvin Sadiua‚ Joseph Harry Fojas‚ Charles Darwin Bolasco‚ Ej March 2014 Chapter 1 The Problem and its Background 1.1 Barangay
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My Exploration Of Three Mexican Cities The three cities that I chose to visit were Cozumel‚ Mazatlan‚ and San Miguel De Allende. I would visit Cozumel in the spring because of the nice weather‚ Mazatlan in the fall for the many festivals‚ and San Miguel in the summer for the sightseeing. Cozumel’s history is filled with excitement. The Mayans were believed to have settled there first. This has been shown from the age of many artifacts found in the city. This island was sacred to the maya moon
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