AREAS OF CONSIDERATION D. Process Consultant Another important area to be considered in implementing the planning strategy is the selection and roles of the process consultants namely the Corporate Planning Departments of ANSCOR and SMC. Their active participation and support in the implementation of the process is a crucial factor in its success. They will serve as facilitators that will guide the strategic levels to reach a consensus on what steps must be made to accomplish the objectives they’ve
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competitive. Target Corporation is one of the leading retail companies that have realized how the retail industry is changing. They have announced over a year ago they are investing in themselves in billions of dollars to adapt to these changes. There are goals in which Target Corporation can take like offering affordable prices‚ revamping stores‚ and expanding their online presence. These are several goals Target Corporation can work to achieve for the next five years. Target Corporation needs their
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SWOT Analysis Strengths • Target Corporation is the second larges retailer after Wal-Mart in US. • Huge market share in US. • Large number of retail networks around 1500 stores. • Increase sales after each year. • Target stores have variety of products which includes clothing‚ shoes‚ jewelry‚ health and beauty products‚ electronics‚ compact discs‚ DVDs‚ bedding‚ kitchen supplies‚ sporting goods‚ toys‚ pet supplies‚ automotive supplies‚ and hardware supplies. • It provides very good shopping
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Secondary Target Audience Within the secondary target audience‚ there are two main groups. The first includes the middle-aged crowd between the ages of 25-30‚ who just recently completed their undergraduate studies and are involved in their first career post-college. This audience still enjoys the nightlife that most local bars in Normal‚ such as the Pub II‚ has to offer on the weekends. The second group includes the blue collar workers between the ages of 30-35 who are already heavily
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enforces real and common beauty‚ we perceive them as such. As happy and proud women of their bodies‚ even though they are not the perfect stereotype of beauty. This campaign is incredibly successful and effective. First of all‚ it reaches their target audience very well. They are targeting the common American woman‚ with different ethnic backgrounds‚ and this is exactly the kind of women they put in the ad. The consumer identifies itself not only with the product‚ but can relate 100% with the models
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service in a certain barangay of our choice. I got excited about it because I will get to spend time with my new friends in my group. But I also realized that I should also be excited in helping the community. The barangay of our choice is Barangay San Antonio. It is an active community. I noticed that there are plenty of different shops in the area. It is a good aspect having plenty of shops because that means that the people will never run out of choices just in case they need to buy their needs
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Target Audience for Apple iPod The core target market for iPod is young adults and teenagers. iPod a music player has a differentiated market segmentation characterized in age‚ gender and desire for image. It is targeted towards the people who have an enthusiasm to the technology and hobby‚ particularly in music. The iPod is unlike any other music player with its unique appeal to a remarkable range of ages and personalities. In general‚ iPod is designed for anyone interested in carrying the equivalent
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recognisable individual‚ which will enable a wider target audience to be reached due to him being such a reputable source. He has already represented various other charities‚ which makes him trustworthy. Not only is this campaign aiming to raise mass media awareness‚ but also hopes to educate individuals in smaller communities who may not have knowledge of cancer and the affects it has on families and individuals. The overall objective of the campaign is to get as many people involved and participating
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As far as the Market Summary / Target Audience are concerned‚ we have quite the large market to target‚ I say this because many people tend to think gaming sales should only focus on those people in their teens‚ yet in reality this isn’t our only major target. The average age of a gamer is 35‚ over a quarter (26%) is age 50 or over. The bulk of gamers are in the 18 to 49 year age range‚ which proves children shouldn’t be the only ones we focus our campaigning on. Also‚ around 68% of U.S. households
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After discussing various market segments with Elena‚ and in addition to researching the optimal target market independently‚ I am confident in the selection of middle-aged to slightly older professionals as the primary target audience. Demographics Generation X is an often overlooked demographic in marketing due to the fact that they lie directly in between two larger segments – the Baby Boomers and the Millennials (Taylor & Gao‚ 2014). According to Pew’s analysis of the Panel study of Income
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