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    K J Somaiya Institute of Management Studies & Research‚ Mumbai & The Marketing Forum of SIMSR In Association With Presents BRAND-BLITZ 2011 A Social Media Marketing & Strategy Event Brand Mantra The Godrej Group was established in 1897 by Mr Ardeshir Godrej who was a visionary and could sense the potential tomorrow’s India would have. Godrej today forms an integral part of every Indians life‚ one out of three Indians use at least one Godrej Product daily. With a turnover of 1.8

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    My Worst Day Ever

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    My Worst Day Ever Something’s banging inside my head and I wake up to the ugly sound of the fire alarm. When I realize where the sound was coming from‚ I run to my parent’s bed to only find out that they’re not home. I remember them telling me that they were staying at my uncle’s house and wouldn’t return till the next day. I run downstairs and call the fire department and then my parents to tell them the news. The fire department arrives first‚ and my parents are right behind them. They inspect

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    Mr. Tafadzwa Mvundura

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    this fact the night before school started. As most people have done‚ I left my lunchbox which contained a sandwich in my bag during the holidays. The night before while I was preparing for school‚ I discovered this and after opening my lunchbox I saw the disgusting yet fascinating sight of a mold infested sandwich. I started asking myself how and why this mold was had developed on my sandwich. To answer these questions I decided to some investigations which involved gathering research and developing

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    Crime Statistics

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    Criminology essay. 2500 words. Due 10/09/2010 Question 2: using research into street violence to illustrate your argument‚ identify dilemmas associated with relying on police statistics as a measure of crime. When the annual crime statistics are reported‚ they can generate many emotions within society. These feelings can be conflicting depending on whether the crime statistics show an increase or decrease in crime fields. When crime rates are down the community feels relieved‚ protected and safe

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    me to catch a breath and eat lunch between my intensive science classes. I took out the transparent and airtight plastic sandwich box from my purple backpack. The lock and lock container made loud balloon popping sound with every plastic lock I popped to open it. The smell of grilled chicken sandwich hit my nose and instantly made me hungrier. Even though I had made the sandwich the night before‚ it tasted unusually fresh. The chicken smelled and tasted fresh off the grill‚ the lettuce on top of the

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    Fast Food

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    ALL ABOUT FA(S)T FOOD In 1921‚ after World War 1‚ vehicles became more popular and more affordable for the middle class; therefore‚ drive-in restaurants were introduced. Founded by Billy Ingram and Walter Anderson‚ the American Company White Castle‚ is generally credited with opening the second fast food outlet and first hamburger chain. Walter Anderson had built the first drive-in restaurant in Wichita in 1916‚ introducing a low cost and high speed hamburger restaurant. White Castle was tremendously

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    Part II: Consumer Behavior Analysis Cassandra (Cassie) Webb MKT 313: Consumer Behavior October 21st‚ 2014 1. Decision Making A. Limited Decision Making Purchase—Subway Sandwich 10/2/14 a) What was the need (actual state vs. desired state)? When I purchased my Roasted Chicken sandwich from the Subway next to my apartment‚ I was definitely in need for anything to eat. I was in the utmost hurry to get to class‚ meaning I could not go anywhere out of my way. My actual state was

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    Overview of Mcdonald's

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    Overview McDonald’s was founded in 1937‚ by two brothers‚ Dick and Maurice McDonald. The first store the brothers owned was built in Pasadena‚ California and was originally a one window drive-in‚ serving only hot dogs and milkshakes. The success of this establishment led them to open their second restaurant in San Bernardino‚ California‚ where they actually employed twenty or more car hops and other staff with a much broader menu. These restaurants were incredibly successful and by 1948 the

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    Club Med Case

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    CULTURAL TURNAROUND AT CLUBMED 1. Club Med’s culture before 2000 Club med is a vacation village concept‚ peaceful and soft place with an artificial environment. For Blitz and Trigano‚ all Europeans deserved vacations on the seaside and under the sun. They wanted to focus on a relaxed atmosphere with an open minded life style. Also‚ they focus on a festive atmosphere and isolate the customers of the local environment. 2. The reasons of Clubmed’s success between 1950s and the 1990s

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    between the little‚ Ukrainian grocery stores‚ dirty street markets and the American looking McDonald’s was stark‚ I still expected to get the same old sandwich and disgusting cup of coffee. I found myself pleasantly surprised with the remarkably improved quality from its American counterpart. My friend convinced me to try a latte and an egg sandwich. After that‚ every time I walked past a McDonald’s I looked forward to stopping‚ especially for a latte. I have only purchased an American McDonald’s

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