Do not Disgrace Sir.M.Vishvesraiah. At the portals of S.K.S.J Technological institute‚ Bangalore‚ our seniors had warned us that‚ we should pay our respects to Mokshagundum‚ everyday to get total moksha from the rigors of professional education. Having not known which fearsome God ‚it was‚ we had spent some early anxious days until‚ we found out that‚ he is none other than our professor and vice-principal‚ a soft spoken and scholarly Mokshagundum Krishnamurthy‚the nephew & heir to sir M
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cushion pad in pile driving. The cushion pads‚ consisting of curled metal‚ were superior in performance to the asbestos pads currently used throughout the industry. The curled metal pads lasted longer then asbestos pads and were easier to change. Furthermore‚ the growing concern over the health risks associated asbestos gave CMI’s pads an added advantage. Government regulations prohibiting the use of asbestos or making them costly to handle‚ could push pile drivers toward CMI’s cushion pads. The
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CMI cushion pads. However‚ this product launch poses key strategic issues to the company‚ ranging from assessing manufacturing capacity to defining the product value proposition. In the roadmap to the launch CMI has also to consider how to approach the market‚ identifying key customers or/and influencers‚ positioning its new product‚ assessing distribution alternatives and essentially computing an adequate selling price‚ one that could guarantee the company’s success. The cushion-pads market in the
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In January of 1980‚ Cumberland Metal Industries (CMI) had developed a new product for the pile driving industry. Its new pad‚ made of tightly curled metal‚ had the potential to break into an industry where little or no innovation was taking place. The CMI product testing showed great efficiency gains over the current standard asbestos product. The existing competition consisted of small firms‚ few of which had the knowledge or resources to design and develop new products. CMI seemed on the verge
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their new curled metal cushion pads to be positioned as the “new industry standard” in the pile driving market. In order to successfully launch this product‚ we first and foremost recommend that CMI acquire a patent to prevent this product from being copied and imitated‚ thus avoiding the entry of competitors. The associated value and advantages of CMI’s metal cushion pads are evident from the results of the two comparative performance tests by Colerick and Fazio. CMI pads drove piles 33 percent faster
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cushion pads‚ consisting of curled metal‚ performed superiorly to asbestos pads‚ which are currently the industry standard compliment product to pile drivers. 2. Despite the fact that there’s no such a product on the market at the moment. The copmany is likely to face competition from the asbestos pads market (a substitute product) 3. The potential market demand for pads could range between 174‚000 to 234‚000 per year 4. The traditional distribution structure for asbestos cushion pads is not
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The introduction of the CMI Cushion Pad has the ability to change the entire industry for its consumers; some of its more prominent features include the capabilities to significantly lower labor and equipment costs‚ decrease the total amount of pads being used (effectively eliminating waste)‚ and reduce environmental safety concerns amongst the workforce due to the non-toxicity of the pads’ material. CMI has recently conducted two field testings of its Cushion Pads‚ with incredible results: the new
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cushioning pads at $900 to maximize profit. CMI should begin by targeting the customers that will find the greatest value in the product an pay the most. This allow the company to maximize unit contribution‚ and leave available options for dealing with future competition and sales challenges. Customer CMI estimates a potential customer base of 19‚500 to 26‚000 actively operating pile drivers in the United States. Currently the marketplace approaches cushion pads as an afterthought; pads are available
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Introduction: Smart textiles is the modification of fibers‚ fabrics and special articals which is produceing day by day in different way and different techniques. Many intelligent textiles already feature in advanced types of clothing‚ principally for protection and safety and for added fashion or convenience. Smart materials or textiles can be defined as the materials and structures which have sense or can sense the environmental conditions or stimuli‚ whereas intelligent textiles can
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OPS 103 York & Albany Hotel Raweerat S. 723055 Operations Management: Service Package York & Albany Hotel Raweerat SUAPRASERT HWLC Data No 723055 MBA (Hospitality Management) OPS 103 Operations Functional Management in Hospitality Organisations Module Leader: Seth Lewis Date: 24/4/2010 0 OPS 103 York & Albany Hotel Raweerat S. 723055 Contents Introduction and Business Overview Service Package Definition a. Supporting Facility i. Locations‚ Interior decorating‚ Support
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