CMI’s approach to metal pads has significant efficiency advantages over currently used pads available in the market. However‚ CMI has to take into account several barriers to entry into this market. The primary barrier is that most companies viewed role of pads as a necessary accessory or tangent item instead of viewing them as a potentially value adding or cost reducing part of pile driving. In order to penetrate the market‚ CMI has to alter the point of view of pile driving pads for the opinion leaders
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1. Q1-1) What price would you charge for the Cumberland pad? According to the six stages of setting price‚ ①we have to select the pricing objective. Since Cumberland is in the level of introducing CMI‚ they have to pursue product-quality leadership which is to offer “affordable luxuries” for now and consider about maximizing profit later. ②The second stage is to determine demand. So‚ Cumberland has to consider consumers’ price sensitivity - in this case sensitive to quality. Therefore‚ we should
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1. What’s your price for the curled metal pads? Why? 2. How attractive an opportunity is this for CMI? 3. How are you going to market these pads? Describe your marketing plan. 4. What are you going to say to the Colerick Foundation? Exhibit 1: SWOT Analysis | | | | Strengths | Weaknesses | CMI was one of the largest manufacturers of curled metal products in US with an 80% market share | CMI’s sales were dipping and management was not optimistic of maintaining
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Marketing Cumberland Metal Industries ( CMI cushion pads) The Problem Definition: For Cumberland Metal Industries the curled metal cushion pads represent a great breakthrough. These pads offer the company the opportunity to diversify‚ and double their sales‚ given a proper market introduction. Cumberland Industries faces the challenge to Place in the market (promote/advertise) and price their latest innovation‚ the curled metal cushion pads in a way that it reveals the great advantages that the
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Simpson is uncertain how he should market the pads in order to reach potential influencers and cust omers. Furthermore‚ there are no precedents for advertising or promoting this product line. More i mportantly‚ Simpson must determine a price for the product‚ as he has promised to call Colerick Foun dation Company by the end of the week. Effectively pricing these pads and following a well defined market strategy could place CMI as a perennial market leader. The successful development of the new
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RIZAL TECHNOLOGICAL UNIVERSITY College of Engineering and Industrial Technology HIGH FIVE INTERNET CAFE A Feasibility Study Presented to the Faculty member of the College of Engineering and Industrial Technology In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Computer Engineering By Carlo E. Berwite Reinafel M. Estopin Jennifer L. Monterey Ma. Cristina D. Orfanel Millie Anne A. Volante For Engr. Paul Edison A. Samsom April 2014 RIZAL
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profit decreased from 5.7 million in 2006 to 3.5 million in 2007‚ a net decrease of 38.7%. The company was under the pressure to diversity its products in order to increase the sales and the net profit. CMI had developed new product‚ curled metal pad (CM pad) that according to Joseph Fernandez‚ vice-president of the Engineered Division. CMI had to consider how to enter into the market for this new products‚ identify the potential customers especially and determine the price of this new product. Competitive
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crutches‚ the Vive crutch pads are made with a soft‚ high-density foam padding that provides exceptional comfort throughout the day. Covered with a moisture-wicking‚ breathable material‚ the crutch pads will not snag clothing or cause excessive wear and pilling on clothing materials. ELIMINATES CHAFING AND PAINFUL PRESSURE: Latex-free foam crutch pads eliminate chafing‚ as well as reduce painful pressure on armpits and hands. Extra soft‚ the premium foam crutch pads will not irritate the skin
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1. a. What is the “average” size of the market in CMI pads given that each set of 6 CMI pads will drive 10‚000 feet? Market Size Hammers 19500 26000 Weeks used 25 25 Hours per week 30 30 Feet per hour 20 20 Feet per year 290000000 390000000 Feet Per Set (4 initially plus 2) 10000 10000 Sets per year 29000 39000 Pads per year 174000 234000 Pads Manufactured 3000 3000 % of Market 1.72% 1.28% It is estimated that there are 19‚500 to 26‚000 hammers in use 25 weeks per year or 30 hours per
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increase sales and net income. CMI developed curled metal cushion pads that according to Joseph Fernandez‚ vice-president of the Engineered Division‚ can double CMI sales. Competitive Advantage Cushion pads are traditional made from hardwood blocks‚ aluminum plate and micarta slabs‚micarta slabs or phenolic plastic. They were difficult to find‚ heat up‚ have low resistance and were difficult to substitute. CMI’s cushion pads are made from Curled metal. Curled metal was continuous metal wire
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