OSCM6120 Sanlu Milk Crises #1 Background On 12 September 2008‚ Sanlu Group‚ the biggest producer of milk powder in China‚ rocked the country when it admitted that its infant formula had been contaminated with the toxic chemical melamine. China’s national inspection agency extended its investigation to other dairy manufacturers across the nation. Shockingly‚ products of 21 other dairies‚ including some famous Chinese brands‚ also tested positive for melamine. Due to consumption of melamine-laced milk
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Analysis of Sanlu Milk Powder Scandal in China in 2008 Written by: Lou Yuxi Supervised by: Chee Soo Lian PSB Academy June 2013 Abstract This research aimed at analyzing the causes and negative effects of Sanlu milk scandal in China in 2008.Many children suffered the diseases named urinary tract stone because of drinking the milk products which contain melamine. The main reason the companies do that is they want to increase the content of protein at less cost by adding melamine when they
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is not easy and take time. * But‚ to damage it just take a short period of time. For example doing unethical action in managing business operation. * Many news and rumors spread in media about Baidu.com have received some payment from tainted milk manufacturer for not advertise any news about them. * No concrete evidence about the rumors‚ but could damage their reputation‚ public trust and confidence of their source of information. * The number of viewer or user that use their search
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Business? Research Target: Sanlu Group Student Name: Lin Li Student Number: 3266036 Date: 18/4/2011 Executive Summary Sanlu Group was one of the oldest and most popular brands of dairy product company in China‚ August 2008‚ the outbreak of melamine contaminated infant milk powder‚ a sharp decline in corporate reputation occurred. December 2008‚ Sanlu Group declared bankrupt by the court. Although the shocked "Sanlu milk powder “incident has been settled‚ the milk powder incident has hazed to
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of 2008‚ a tainted milk scandal unfolded in China and shocked the world. Sanlu Group Inc. (Sunlu)‚ was a state-owned Chinese dairy products company in China which offered milk powder‚ including baby formulas and nutritional supplements. In September 2008‚ Sanlu came to international attention due to product concerns regarding its infant milk formula‚ which was discovered to have been contaminated with melamine that was 5125 times higher than the European Union safety limits. Melamine is a chemical
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Institutional Environment In China 10 Regain Trust and Support 11 Effect on China’s Image 12 Western Perception Toward Asian Countries 12 Lesson Learn From Scandal 13 Bibliography INTRODUCTION The case discusses the tainted milk scandal that was unearthed in China in 2008. The milk scandal became public in August 2008‚ after it was disclosed that the baby formula produced by the Chinese dairy products company‚ Sanlu Group was contaminated with melamine‚ which caused kidney failure
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and tan leather‚ Melamine‚ was found in milk products from China’s biggest producers and linked to at least four infant deaths in September 2008. The impact of the melamine scandal on the milk industry in China was great. Sanlu is reportedly facing bankruptcy amid the milk scandal as well as domestic companies Mengniu and Yili. (Chao‚ Sen and Tsai‚ 2008) It is noted that Beijing-based Sanyuan is the biggest winner in the scandal because its milk was found to be free of melamine. Customers largely
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SANLU’ S MELAMINE-TAINTED MILK CRISIS Case Facts: • Incidence of finding high levels of melamine in milk and milk products for infants produced by a famous dairy processing company of China known as Sanlu. • Death of 3 babies and 6200 diagnosed with kidney problems and cases of kidney failure due to consumption of tainted milk. • The news of discovery of tainted milk was hidden from the central government by the local offices and the Company itself. • Whistle blowers/critiques
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Sanlu Group was created in 1996 after several acquisitions in prior years. It was one of the oldest and most popular brands of infant formula in China. Tian Wenhua‚ the CEO and Chairwoman of Sanlu led the Chinese powder market for 13 consecutive years in terms of sales. Tian was considered one of the most successful entrepreneurs in China for her role in building the company. In December 2005‚ a joint venture agreement was signed which involved New Zeeland dairy cooperative Fonterra taking a 43%
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MELAMINE 1. Introduction This report discusses what Melamine is and its uses‚ the effects of consuming food contaminated with Melamine‚ and precautionary measures to take to prevent Melamine food contamination. Melamine contamination has been widely reported in the news recently as four babies were killed and more than 53 000 others were affected after consuming milk contaminated with Melamine (The Straits Times 2008). This caused a worldwide recall of Chinese-produced milk
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