Sara Lee Retrenchment Case 1. What is Sara Lee’s corporate strategy? How has its retrenchment strategy changed the nature of its business lineup? The Sara Lee Corporation decided to sell 8 businesses that had been targeted as non-strategic. They decided to concentrate on the grocery portion of their businesses and also their single serve coffee line because they believed it to be very profitable and to continue to become more profitable as the trend caught on to use single serve coffee machines
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Kendall Boone 10/21/12 Case 16 2) After carefully browsing through Sara Lee’s business portfolio‚ there were multiple options for different industries that were attractive. The industries that stood out as the best opportunities were the retail industry‚ the food-service industry‚ and the beverage industries. All of these would be viable options for Sara Lee Corp to pursue. One thing that Sara Lee has on their side is the fact that they have already created a brand image in North America that
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Sara Lee Corp. in 2011: Has Its Retrenchment Strategy Benefitted Shareholders? Assignment Questions 1. What is Sara Lee’s corporate strategy? How has its retrenchment strategy changed the nature of its business lineup? Sara Lee corporate strategy was to implement acquisition strategies which would enlarge their geographical coverage in order to expand into new business classes. When the company started it was a small wholesale distributor of several items: coffee‚ tea and sugar and over time
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| |Sara Lee Corporation is engaged in manufacturing and marketing of branded products for consumers throughout the world focusing primarily | |on the meats‚ bakery‚ and beverage categories. The company has presence in Americas‚ Europe‚ Africa‚ Asia‚ and Australia. Sara Lee is the| |owner of approximately 25‚000 active trademark registrations and applications. Sara Lee operates through five business divisions: | |international
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Synopsis As Sara Lee Corporation’s CEO announced a multiyear strategic plan to transform the company into a leaner and more tightly focused food & beverage company‚ the central component of the company’s corporate restructuring plan was the divestiture of weak-performing business units and product categories accounting for $7.2 billion in sales (37% of Sara Lee’s sales). By divesting the company of poorly performing business units‚ and retrenching to a narrower diversification‚ Barnes envisioned
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Sara Lee Corporation in 2011: Has Its Retrenchment Strategy Been Successful? Amanda Hibbs Anderson University Overview Sara Lee Corporation has a vision “to be the first choice of consumers and customers around the world by bringing together innovative ideas‚ continuous improvement and people who can make things happen.” The company’s vision can be summed up simply with their mission: “To simply delight you…everyday.” The company has been trying to achieve these goals since 1939 when the
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Sara Lee Corporation (research report) Sara Lee Corporation (SLE) is a global manufacturer and marketer of consumer goods like food and beverages‚ branded apparel‚ and household products. The company primarily operates in North America‚ Europe and Asia-pacific regions. It is headquartered in Illinois‚ the US and employs about 138‚000 people. The company traces its lineage to 1939‚ when Nathan Cummings acquired C.D. Kenny Company‚ a wholesale distributor of sugar‚ coffee and tea in Baltimore
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Brand Management Sara Lee: The Unno Launch 1. What were Grupo Sans’ brands and what brand identity did they have? Grupo Sans‚ a leader in Spanish underwear market in 1970s and 1980s‚ was founded in 1960 in Mataró. Becoming a part of Sara Lee Corporation‚ the multinational company with the biggest at that time textile division in the world‚ in 1991‚ contributed to the growth and development of the company‚ and has led to the fact that 9 years later(in 2000) Grupo Sans’ income accounted for
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CASE PRESENTATION 1 APPLE 1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? 2. What are the key elements of Apple’s strategy in computers‚ personal media players‚ and smartphones? Have its strategies in its core businesses yielded success? Explain. 3. What does a competitive strength assessment reveal about Apple’s computer business‚ as compared to the leaders in the personal computer industry? Use the
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Sara Lee Corp Sara Lee operates as a global manufacturer and marketer of brand-name packaged foods and household products. Their products are distributed in grocery stores‚ drug stores‚ and food-service outlets. In February 2005‚ the firm embarked on mission to centralize and streamline its organization. Several less profitable business segments and brands were divested. Although Sara Lee owns well-known brands such as Sara Lee‚ Hillshire Farms‚ and Jimmy Dean‚ its products are segmented‚ making
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