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    External Environment

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    Introduction Business environment is an element that will affect all the activities of an organization. Besides‚ it will bring firms both opportunities and threats because of its uncertainties. Business environment is uncertain‚ complex & dynamics; organization should apply more flexibility & discontinuity ways to manage them. A firm cannot control the environment because it is unpredictable in its direction and speed of change‚ such as interest rates‚ rate of inflation and exchange rate. Business

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    External Environment

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    External environment External Factors (environment) - It is the external forces that are beyond the control of the individual business A number of external factors can affect business (STEEPLE analysis) - economy - These are factors outside the business - political/government policy that may affect its - social decisions. - External factors that - technological may present opportunities - ecological or threats to - legal a business - ethics Economy – business need to observe the economic

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    External Environment

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    Company’s External Environment (External) Key economic and industry variables: Industry analysis (provide data to support): a. Industry size: b. Segmentation – geographic and product: Abercrombie and Fitch Co. started their business at West Cost of United State‚ because of the West Cost Mountains‚ camping gears and sporting goods were main products. However‚ under new management‚ A&F Co. opened a store on Beverly Hills‚ California. A&F Co. to aim rich‚ fitted‚ attractive‚ provocative

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    Case 16 Sara Lee Corp

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    Case 16- Sara Lee Corp. in 2011: Has Its Retrenchment Strategy Benefited Shareholders?‚ Page C243 1. What is Sara Lee’s corporate strategy? How has its retrenchment strategy changed the nature of its business lineup? Sara lee’s corporate strategy was implementing acquisition strategies. The retrenchment strategy changed the nature of its business lineup from a small wholesale distributor to acquiring retail food business. The business also acquired related and unrelated business. Sara lee corporations

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    through Sara Lee’s business portfolio‚ there were multiple options for different industries that were attractive. The industries that stood out as the best opportunities were the retail industry‚ the food-service industry‚ and the beverage industries. All of these would be viable options for Sara Lee Corp to pursue. One thing that Sara Lee has on their side is the fact that they have already created a brand image in North America that represents quality products and services. Although Sara Lee is known

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    Sara Lee Corp Sara Lee operates as a global manufacturer and marketer of brand-name packaged foods and household products. Their products are distributed in grocery stores‚ drug stores‚ and food-service outlets. In February 2005‚ the firm embarked on mission to centralize and streamline its organization. Several less profitable business segments and brands were divested. Although Sara Lee owns well-known brands such as Sara Lee‚ Hillshire Farms‚ and Jimmy Dean‚ its products are segmented‚ making

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    External Environment

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    multinational enterprises. Journal of International Business Studies‚ 35‚ 81–98. Cantwell‚ J.‚ Dunning J. H.‚ & Lundan‚ S. M. (2009). An evolutionary approach to understanding international business activity: The co-evolution of MNEs and the institutional environment. Journal of International Business Studies. doi:10.1057/jibs.2009.95. Carroll‚ A. B. (1999). Corporate social responsibility. Evolution of a definitional construct. Business and Society‚ 38(3)‚ 268–295. Devinney‚ T. M. (2009). Is the socially responsible

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    CASE PRESENTATION 1 APPLE 1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? 2. What are the key elements of Apple’s strategy in computers‚ personal media players‚ and smartphones? Have its strategies in its core businesses yielded success? Explain. 3. What does a competitive strength assessment reveal about Apple’s computer business‚ as compared to the leaders in the personal computer industry? Use the

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    External Environment

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    1. Number of consumers (naturally‚ more consumers means more D)  2. Income & normal goods (as Y increases‚ D for these goods increases)  3. Income & inferior goods (as Y increases‚ D for these goods decreases)  4. Preferences (obviously‚ if they prefer to buy it their D will increase)  5. Price of a substitute (if the price of a substitute good increases‚ D for the original good will increase)  6. Expectation of future prices and income.  7. Government policies. e.g. ban pornography

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    Section 1 Internal environment and external environment Internal environment • Manager: On one hand‚ in order to understand a management situation of a company‚ the organization structure is the key issues which should be involved. Xin hua bookstore is being a traditional organization has the traditional structure that functional organization structure. This type of organization always has many layers including senior management‚ middle management and base management level in the pyramid

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