| Sara Lee Corporation SWOT Analysis | MGMT 303 Spring Session B | | William Bannier | 5/3/2009 | | SARA LEE CORPORATION HISTORY In 1935 Charles Lubin‚ along with his brother-in-law‚ opened up a string of bakeries called Community Bake Shops. Charles had a stronger entrepreneurial drive than his brother-in-law so in 1949 the two parted ways and Charles renamed the company to the Kitchens of Sara Lee after his eight year old daughter. (Sara Lee Our History) The company was
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Sara Lee Corporation (research report) Sara Lee Corporation (SLE) is a global manufacturer and marketer of consumer goods like food and beverages‚ branded apparel‚ and household products. The company primarily operates in North America‚ Europe and Asia-pacific regions. It is headquartered in Illinois‚ the US and employs about 138‚000 people. The company traces its lineage to 1939‚ when Nathan Cummings acquired C.D. Kenny Company‚ a wholesale distributor of sugar‚ coffee and tea in Baltimore
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------------------------------------------------- Sara Lee Corporation in 2011: Has Its Retrenchment Strategy Been Successful? Executive Summary Sara Lee Corporation was founded in 1939 and‚ as of 2001‚ had acquired more than forty companies. Sales reached $10 billion in 1988‚ $15 billion in 1994‚ and $20 billion in 1998. However‚ revenues peaked in 1998‚ as Sara Lee struggled to manage the company’s broadly diversified and geographically scattered operations. In February 2005‚ Brenda Barnes‚ Sara Lee’s newly appointed
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1. What is Sara Lee’s corporate strategy? How has its retrenchment strategy changed the nature of its business lineup? The original corporate strategy was acquiring businesses and adding to the corporate bottom line. The corporate strategy changed from acquiring businesses to divesting from non-core lower producing businesses and creating a more focused company along its product lines of food‚ beverages and household products. How has its retrenchment strategy changed the nature of its business
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Case: Sara Lee Corporation Issue: Has Sara Lee’s retrenchment strategy been successful? The five competitive forces for Sara Lee Corporation have overall caused an increase in competition. The threat of substitute products and buyer bargaining power are both a result in this increase. Sara Lee negotiates with the buyers so that their products are able to get more shelf space in the supermarkets. The five most important key success factors for Sara Lee’s various industries are distribution
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Sara Lee Corp. in 2011: Has Its Retrenchment Strategy Benefitted Shareholders? Assignment Questions 1. What is Sara Lee’s corporate strategy? How has its retrenchment strategy changed the nature of its business lineup? Sara Lee corporate strategy was to implement acquisition strategies which would enlarge their geographical coverage in order to expand into new business classes. When the company started it was a small wholesale distributor of several items: coffee‚ tea and sugar and over time
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Sara Lee Corporation (Case study) 1. Executive Summary This case study provides an evaluation of Sara Lee Corporation and particularly its operations of product lines available through the Wal-Mart stores. To begin with‚ an effective SWOT analysis of the company was conducted where strengths and opportunities are identified while addressing possible threats and improving its weaknesses to avoid giving the competition an aggressive advantage. Marketing requires effective identification
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Sara Lee Retrenchment Case 1. What is Sara Lee’s corporate strategy? How has its retrenchment strategy changed the nature of its business lineup? The Sara Lee Corporation decided to sell 8 businesses that had been targeted as non-strategic. They decided to concentrate on the grocery portion of their businesses and also their single serve coffee line because they believed it to be very profitable and to continue to become more profitable as the trend caught on to use single serve coffee machines
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Sara Lee Corp Sara Lee operates as a global manufacturer and marketer of brand-name packaged foods and household products. Their products are distributed in grocery stores‚ drug stores‚ and food-service outlets. In February 2005‚ the firm embarked on mission to centralize and streamline its organization. Several less profitable business segments and brands were divested. Although Sara Lee owns well-known brands such as Sara Lee‚ Hillshire Farms‚ and Jimmy Dean‚ its products are segmented‚ making
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1. What is Sara Lee’s corporate strategy? How has its retrenchment strategy changed the nature of its business lineup? Sara lee’s corporate strategy was implementing acquisition strategies. The retrenchment strategy changed the nature of its business lineup from a small wholesale distributor to acquiring retail food business. The business also acquired related and unrelated business. Sara lee corporations was able to transform it into a more tightly focused food‚ beverage and household products
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