The most famous of these commercials stars Sarah McLachlan who is a famous singer/songwriter. This specific commercial uses ethos through the use of a celebrity spokesperson. More times than not‚ people tend to react to what celebrities have to say rather than someone unknown. This advantage point will make more people willing to donate if someone famous like Sarah McLachlan encourages them to do so. In the commercial‚ one of Sarah’s most famous songs “Angel”
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of its audience. Ethos are used to establish the audience as well. Ethos is defined as “to convince an audience of the author’s credibility or character” (“Grammar”). In the commercial‚ the star Sarah McLachlan is shown holding a dog while one of her well known songs‚ “Angel” is playing softly. McLachlan discusses facts and statistics about animal abuse and the need for adoption and/or donations. The music is soft‚ yet the words speak loudly grabbing the audience’s attention.
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Acknowledgement The Family gratefully acknowledges and appreciates the cards‚ flowers‚ telephone call‚ visits and other kind deeds and expressions The Family Sometimes it’s hard to understand Why certain things must be And the reason why it happens Are often hard to see. To some‚ you may be forgotten To others just a part of the past But to us who loved you and lost you‚ Your memory will always last. The Children Tommy Glover January 14‚ 1956 – December 21‚ 2009 "What we have
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Advertisement companies use logos to provide their audience with credible facts and statistics that will persuade the viewer to either buy their product or pay more attention to the message being conveyed in their ad. The ASPCA exploits this mode of persuasion in their advertisement by providing numerical statistics in between the animal clips. Credible facts and statistics are provided by the APSCA throughout the commercial with the intent to grab the audience’s attention and keep it
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In all my years‚ I have never heard a commencement address; and yet‚ here I am to convey one to all of you. Admittedly‚ I did peruse a few beforehand so that I could repay the university for this honor with a few words of advice; but I have never heard a commencement speech in person. Anyways‚ I will begin my address. In the short amount of time that you have been on this planet‚ you have been educated upon the sociopolitical philosophy of individualism‚ which advocates independence‚ self-reliance
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Christian Shaw: A Reassessment of the Famous Paisley Witchcraft Case of 1697”‚ McLachlan and Swales use primary sources such as a book titled “A True Narrative of the Sufferings and Relief of a Young Girl‚ Strangely Molested by Evil Spirits and their instruments in the West”. It was published in Edinburgh‚ shortly after her alleged imposture and the trial of those who were accused of having bewitched several people. McLachlan and Swales used an explanatory framework. Instead of trying to provide readers
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keep the viewers attention‚ and to persuade them. Public service announcements are a special kind of ad whose intention is to encourage beneficial actions or donations for a specific cause. A good example of a PSA is the SPCA commercial with Sarah McLachlan which is intended to persuade its viewers to donate money in order help save animals from abuse. The PSA announcement by the SPCA I effective because of its use of pathos and logos; however‚ the unnecessary length and possibly distractive endorsements/incentives
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The book I chose to read was called “Contagious: Why Things Catch On‚” by Jonah Berger. The title of the book is very self-explanatory. The whole book basically talks about how word-of-mouth travels so quickly that it has a huge impact on what consumers buy and how they act. In this book Berger talks about six principles associated with products and messages conveyed from actions. This idea is called “STEPPS.” “STEPPS” is an acronym for social currency‚ triggers‚ emotions‚ public‚ practical value
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Do you or someone you know donate to charitable organizations? If not‚ shame on you. Virtually everyone can benefit from charitable organizations and their mission statements. Authors of Happiness of Giving: The Time Ask Effect‚ Liu and Aaker‚ posed two valuable questions when it comes to donating to charities. “To what degree do you believe happiness is tied to volunteering?” “To what degree do you believe happiness is tied to donating money?” These questions are linked to various answers or
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3-hydroxy-3-3methylglutaryl coenzyme A reductase (HMG-CoA) reductase inhibitors. These drugs functions to reduce cholesterol production in the body. Also‚ they minimize the amount of triglycerides and cholesterol moving in the body (Gelissen and McLachlan‚ 2014). Simvastatin functions by inhibiting
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