environment 9 1.3.4 Technological environment 10 1.4 Competitive analysis 10 1.5 Customer analysis 11 1.6 Distribution channels analysis 11 2.0 SWOT analysis 12 2.1 Strengths 12 2.1.1 Good organic cosmetics brand image 12 2.1.2 Clear marketing position 13 2.1.3 Strong parent company 13 2.2 Weakness 13 2.2.1 Capital not strong as many international cosmetic companies 13 2.2.2 Lack of brand awareness 14 2.2.3 Huge room of improvement in operations management 14 2.3 Opportunity 14 2.3.1 Potential consumption
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Make-Up Art Cosmetics Make-up Art Cosmetics‚ also known as M.A.C. cosmetics is a highly unique corporation. Its founders and business strategies are rather simple yet extremely effective in contributing to the companies success. The company does not use any fancy business schemes and it is truly concerned with its consumers. In the beginning‚ the company struggled to get started‚ but now a multimillion dollar (and still growing) enterprise‚ M.A.C. probably has some of the most popular and most
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SWOT Analysis Strength Strengths are one of the internal factor lead the organization to the success pathway and the business which allow you to operate more effectively than your competitors. For example‚ strength could be your specialist technical knowledge. As Nestle is a well-known brand in the world‚ so this is good for NESCAFÉ to make any further development and it is believed that NESCAFÉ is the major player in coffee market and it has a strong brand names because of associating
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SWOT Analysis of SONY Strength One of Sony’s greatest strengths is their ability to produce innovative‚ quality products. Sony’s web page states “Sony innovations have become part of mainstream culture‚ including: the first magnetic tape and tape recorder in 1950; the transistor radio in 1955; the world’s first all-transistor TV set in 1960; the world’s first color video cassette recorder in 1971; the Walkman personal stereo in 1979; the Compact Disc (CD) in 1982; the first 8mm camcorder in
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M. Sandra Wood. (2005). Intenet Guide to Cosmetic Surgery for Women. New York: The Haworth Press. R. Merrel Olesen. (2005). Cosmetic Surgery For Dummies. New York: John Wiley & Sons Inc. James Partridge. (1996). Face Values’‚ Health Education‚ 3/2:pp30-33 Time. (2002). Changing Faces’. August pp49-55 Her World. (2006). Why are we so quick to erase time?’. January pp116-118 Health Today. (2005). Face Off’. March pp66-67 Time. (2004). At what cost beauty?’. February pp48-50
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of the history‚ future‚ benefits‚ and controversies of cosmetic surgery. I. Introduction to history of cosmetic surgery through the ages . 800 B.C. Physicians were utilizing skin grafts for facial reconstruction . World War I had a impact on Plastic Surgery; due to war wounds and disfigure . American Society of Plastic and Reconstructive Surgeons (ASPRS) . Techniques and procedures II. Risks and benefits of cosmetic surgery . Cosmetic Surgeries . Make the patient feel better about themselves
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Introduction In this chapter‚ background information of the importance of CSR‚ especially for the cosmetics industry is revealed. In addition‚ the purpose and the scope of this paper are to be described too. Lastly‚ an overview of this paper structure is shown. 1.1 Background of the study Nowadays‚ CSR has become the basis on what organization do well in the rapidly changing global world. Cosmetic companies have been seen as unethical and non-environmentally friendly business practices because
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OT SWOT ANALYSIS: ULTA SALONS AND COSMETICS Syrenthia Love Principals of Management 303 Professor Hand Let’s face it‚ people all over the world love beauty. Holy wood is obsessed with it. Like many women in America and all over the world‚ we want to look our best‚ we want to look and feel beautiful. Women and some men want the gift of youth and beauty and will go to great lengths to attain it. After pondering about what I was going to write my SWOT analysis on‚ I decided to go for what I know
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GENTING GROUP SWOT ANALYSIS SStrengths: inside matters For our group’s survey and research on Genting Group ‚we found that the strengths of it is that Genting Group is Malaysia’s leading multinational corporation and one of Asia’s best-managed companies. They have over 27‚000 employees‚ 11‚000 acres of prime resort land and more than80‚000 hectares of plantation land. The Genting Group is the collective name for Genting Berhad and its subsidiaries‚ which comprise the following three listed
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On 16 September 1963‚ the league of Malaysia was born and the Airline became known as Malaysia Airways Limited. In May 1966‚ it converted into Malaysia-Singapore Airlines (MSA). In 1968‚ first time ever happened‚ its annual revenue had hit up to S$100 million. At the same time‚ the sarong kebaya uniform were introduced for the Singapore Girl‚ which was designed by French couturier Pierre Balmain. In 1972‚ “MSA” has split into 2 new entitles; Singapore Airlines and Malaysian Airlines. The following
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