Strengths include the well-designed products that the company puts out‚ such as the iPhone‚ iPad and Macintosh computers. Apple has loyal customers and the strength of its products allows it to charge more than its competitors. Weaknesses include Apple’s relative softness in the business market. Most of its products are bought by everyday consumers and aren’t widely used by businesses – PCs are more common computers to find in an office‚ and Research In Motion‚ which makes Blackberry phones‚ has
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China‚ they had 25% market share in 2004 where SGM only had 10%. VW’s target market was very different from GM’s. VW’s best selling sedan was the Santana which was targeted at the lower market‚ about half the price of GM’s Buick. VW’s competitive strategy was based on price‚ hence most taxi in China are VW Santana. What is GM and SAIC’s agenda in this JV GM’s agenda to enter the China market mainly has to do with the US domestic car market. The US auto market is very saturated with US citizen owned
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surgery has always been overrated by Hollywood celebrity stars in the past. Nevertheless‚ all the decisions made about plastic surgery were well known by women. Nowadays‚ the trend for cosmetic surgery has changed dramatically because more people seeing cosmetic surgery in some way is more normal and acceptable. Cosmetic surgery is a surgical procedure that can be performed primarily to enhance ones physical appearance and self-esteem. Sometimes it is necessary for some people to have plastic surgery
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eco-friendly company. It’s after sales service has contributed tremendously in building this image in customers’ minds. Since its target market is middle-income people‚ the price of their products is comparatively lower than those of competitors’. This strategy helps the company greatly in a price sensitive consumers market. The report reveals that in a continuously growing market‚ Walton has become a reliable name for customers. Countrywide network‚ inclination towards quality and dedicated team of employees
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container markets (see Exhibit 1). During those 20 years‚ Crown Cork and Seal had concentrated its manufacturing efforts on tin-plated cans for holding beer‚ soft drinks‚ and aerosol products. This case looks at the metal container industry. Crown’s strategy and position within that Industry‚ and the nature of the problems facing the company during mid-1977. The Metal Container Industry in 1977 The Metal Container Industry included 100 firms and a vast number of product lines. This section describes
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THESIS ON MARKETING STRATEGY OF [pic] IFFCO-TOKIO GENERAL INSURANCE CO. LTD UNDER THE GUIDANCE OF: MR. RAJESH KANNAN Asst. Vice President Iffco-Tokio General Insurance Co. ltd. SUBMITTED BY: ABHISHEK DWIVEDI BATCH: PGP/FW‚ 2005-2007 TABLE OF CONTENTS ➢ INTRODUCTION ➢ OBJECTIVES ➢ RESEARCH METHODOLOGY ➢ LITERATURE REVIEW ➢ DATA ANALYSIS ➢ RECCOMENDATIONS ➢ CONCLUSION ➢ REFERENCES ➢ APPENDICES ➢ QUESTIONAIRE INTRODUCTION PREVAILING STATE OF INDIAN ECONOMY
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transition to a five star hotel without firing most of the six-hundred employees or spending a large amount on re-training the existing ones. Discussion 1. Could the management of the HI team have been more culturally sensitive and was its strategy correct to achieve its goals? 2. How could HI have better prepared for the takeover? 3. Could Tian Wen‚ the former Chinese general manager‚ have been used in a more advantageous way? In this case‚ the main focus is collision of the two different
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Debate Topic: Cosmetic Surgeries Should Be Banned (For) 1. Cosmetic surgery can be psychologically damaging The compulsion to change one’s body is often a symptom of a mental instability. It should be treated as a problem‚ not by surgery. Research indicating that breast augmentation patients are four times more likely to commit suicide compared to other plastic surgery patients raises questions about the mental health of women who choose implants. There are also studies that show negative psychological
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Federal Food‚ Drug‚ and Cosmetic Act of 1938 According to‚ http://www.toxicology.org/gp/fda.asp‚ the Society of Toxicology website‚ in 1937 the Massengill pharmaceutical company dispersed Elixir Sulfanilamide. This drug was prescribed generally to anyone who had symptoms of strep throat. Elixir Sulfanilamide contains diethylene glycol‚ which is a chemical equivalent of antifreeze. There were 107 documented deaths‚ involving many children‚ because of the lack in regulations. The Pure Food and Drug
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restored. There are two types of plastic surgery: cosmetic surgery and reconstructive surgery. Cosmetic surgery is an operation wherein a body part is improved even though it is in a good condition whereas; reconstructive surgery is an operation wherein a body part is ‘reconstructed’ due to disease‚ illness or injury. The focus of this paper is cosmetic surgery. Due to growth and modernization of technology‚ people are tempted to undergo cosmetic surgery to enhance their physical appearance without
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