Chapter #1-What is Satellite Radio? People all around the world have their favorite radio stations that are preset into car radios‚ flipping between them driving to and from work‚ on errands and around town. The only problem is‚ when traveling too far away from the source station‚ the signal breaks up and fades into static. Most radio signals can only travel about 30 or 40 miles from their source‚ in big market areas. Looking around Canada‚ there are many areas where terrestrial radio is just not available
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Running Head: Satellite Radio 1 Pantina Artis IT 103-005 February 27‚ 2013 Satellite Radio “By placing this statement on my webpage‚ I certify that I have read and understand the GMU Honor Code on http://oai.gmu.edu/honor-code/. I am fully aware of the following sections of the Honor Code: Extent of the Honor Code‚ Responsibility of the Student and Penalty. In addition‚ I have received permission from the copyright holder for any copyrighted material that is displayed on my site. This includes
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Recent Trends in Wireless Radio and Satellite Communication Gori Shankar1‚ Rajiv Kumar2 Suresh Gyan Vihar University‚ M.Tech (VLSI) 1 ‚Jaipur Engg. College‚ B.Tech (ECE) 2 gssharma1951@gmail.com‚rajivresnick@gmail.com Abstract- In this paper we discussed satellite and radio communication links. Satellites have evolutionized communication. Satellite and radio communication has served mankind
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XM Satellite Radio 1. Value proposition of XM to different consumer segments and primary target segment. XM had developed the capability to provide 50+ high quality (near CD quality) digital radio channels to cars and homes via satellite throughout the country. Such a service was not available before and has the ability to deliver uninterrupted service without any retuning needed. The value proposition here is high quality and ubiquitous radio broadcast‚ in addition to the variety of
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1. Define the customer/prospect segments. In 1997 XM Satellite Radio was investigating how they could utilize customer segmentation to create a focused target market in their business plan. After proper consideration XM Satellite Radio determined that a multi-segmented approach would be advantageous to their business model. A multi-segmented approach would allow for XM Satellite Radio to tailor certain stations to meet the needs of large populations that share distinct characteristics. This approach
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Satellite radio is a technology that provides a radically new way to listen to radio. XM’s service makes use of advanced satellite capabilities and elaborates terrestrial receiver architecture to deliver a wide array of high quality radio programming nationwide. In early 1998‚ Robert Acker‚ director of strategic planning at XM‚ needs to develop a marketing strategy for this new radio service. There are several decisions that need to be made by the company in order to finalize the business plan. At
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broadcast programming. These cable operators offer television programming from cable networks or local television stations to consumers via cable infrastructure on a subscription basis. It is important to note that the industry is different from satellite providers‚ Internet service providers‚ or VoIP services‚ whose main difference is in infrastructure. Main players in the cable industry operate on a nation-wide basis. The biggest threat to this industry is high barrier to entry. This is due to
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Topics 1----- Five forces: industrial analysis How is it that even in the best-performing industries only some firms do well? What factors might explain differences in firm performance within the same industry? 5. (12-13) (a) What are the determinants of firm performance (b) Use a real life example to illustrate how five forces analysis may be used in practice (c) Five forces are used to make decisions as whether to entry an industry or not. 1. five-forces analysis is a tool to analyze level
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Porter ’s Competitive Forces Used as Industry Standards Porter ’s Competitive Forces Used as Industry Standards In business today there are many factors‚ aside from products and services that contribute to industry dynamics and standards. It is generally understood that a SWOT analysis be conducted in order to identify a company’s: Strength‚ Weakness‚ Opportunity‚ and Treat. Through this analysis‚ a company will develop methods of doing business by which a company can
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Five Forces 1 The Five Forces Southwest Airlines 2 Michael Porter’s ideology of The Five Forces Model is the framework for the modern thinking about competition and strategy (Magretta‚ 2010). The five forces that any company needs to address in any industry are‚ The Threat of Entrants‚ The Bargaining Power of Buyers‚ Threats of Substitutions‚ The Bargaining Power of Supplier‚ and The Intensity of Competitive Rivalry. The forces are interrelated in such a way that if implemented accordingly
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