PETER OLAFSON BACKGROUND Peter Olafson has just taken a position as the general manager for Cable King Television (CKV) of St. Paul Minnesota. CKV has been in existence for the past four years. The company is by UniComm of Beverly Hills California and a local St. Paul businessman‚ 85%-15% respectively. The first three years of CTV were spent securing state‚ federal‚ and local franchises and permission to operate in the St. Paul area. When Olafson arrived‚ CTV had six employees working on
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Post 2007 (merger) •Introduction: * Sirius and XM‚ separate companies‚ began to compete in the satellite radio business in 2001 and 2002. Target market was car drivers and daily commuters who listened to their local radio stations that they preferred‚ but were limited to small service areas and less range and would lose frequency once out of that locality. Wall Street believed that satellite radio was the next opportunity in consumer electronics. * The business was very modest at first
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The proposed merger of Sirius Satellite Radio Inc. and XM Satellite Radio Holdings Inc. is expected to benefit consumers of satellite radio products and services; it conforms to the principles of both the Sherman Antitrust Act and current public policy that address the structure of markets‚ the conduct of market participants‚ and the resulting performance of those markets. This document establishes the basis of a position in favor of the merger of the two companies. Antitrust policy is an amalgam
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proposition of XM to different consumer segments? Who should be the primary target market for XM? XM satellite radio’s value proposition for their customers is XM’s ability to provide radio service throughout the entire country regardless of a consumers’ location. Furthermore‚ terrestrial radio offers limited selection and is becoming increasingly cluttered with commercials. Therefore‚ XM satellite radio provides a greater selection of radio for the various preferences of consumers‚ commercial free
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Executive Summary Sirius XM Holdings Incorporated has been in business for six years as a merged company and their main line of business is satellite radio. Today it “is the largest radio broadcaster measured by revenue and has 25.6 million subscribers.” SiriusXM creates and broadcasts commercial-free music; premium sports and live events; news and comedy; exclusive talk and entertainment; and the most comprehensive lineup of Latin commercial-free music‚ sports‚ and talk programming in radio” (SiriusXM
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November 3‚ 2002‚ p. C4. http://www.fundinguniverse.com/company-histories/XM-Satellite-Radio-Holdings-Inc-company-History.html -"Fledgling Satellite Radio Providers Incur Setbacks with Launch and Chipset Delays‚" Satellite News‚ January 15‚ 2001‚ p Helyar‚ John‚ "Radio ’s Stern Challenge‚" Fortune‚ November 1‚ 2004‚ p. 123. Lewis‚ Peter‚ "Sirius Competition‚" Fortune‚ June 23‚ 2003‚ p. 130. Savitz‚ Eric J.‚ "In Satellite Radio‚ a Sirius Discrepancy‚" Barron ’s‚ January 12‚ 2004‚ p. T1. Sheng‚
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XM’s can provide various channels to customers‚ such as news‚ sports‚ music‚ etc‚ which can attract a number of subscribers. 2. Most geographic area in the United States and Canada are under the clear reception provided by Sirius XM’s orbiting satellites. 3. Sirius XM already had the leading smartphone platforms‚ because it already published the app through Apple store. 4. The cost of company can be decrease contribute to the merger of Sirius and XM. To be specific‚ the duplicating costs in investment
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notably due to a merger with XM Most notable factors Analyzed from the 2013 report: ITEM 1A. RISK FACTORS Competition: “Out of 250 million cars on the road‚ those with satellite radios will reach a target of more than 100 million in 2017. Currently‚ this number stands at only 57 million cars. This shows the percentage of cars with satellite radios will increase from 23% to 40%.” A rather uplifting quote from their Annual Report‚ but with more analysis proves to be rather insignificant due to all the
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This report discusses the case of XM Satellite Radio from the Harvard business school making an analysis on how to market the coming product of satellite radio and the business strategy to succeed in the industry. The report is divided in questions that help see the different aspects of the case and take a closer look at how to start this company. At the end recommendations are made on what is the best way to go with the business. Only one competitor: SIRUIS company in the car radio High
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themselves from standard radio by providing an abundant amount of channels that provides news‚ sports and all kinds of music. By merging Sirius and XM radios together‚ they have really planted themselves as the gorilla in the satellite industry‚ and it would be tough for another satellite company to enter and take away the customers already committed to Sirius XM. In regards to supplier power‚ Sirius XM has a number of different options as to what music to play‚ and have signed a contract with popular talk
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