evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances‚ new technology‚ new competitors‚ a new economic environment.‚ or a new social‚ financial‚ or political
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Running head: MARKETING AUDIT WALMART Marketing Audit: Wal-Mart Jodie Outlaw MKT/551 University of Phoenix Online Daniel Oakland November 18‚ 2006 Executive Summary Sam Walton ’s first venture as a milk boy is when he understood the value of a dollar and the knowledge of how far a dollar could take one in life. From Sam ’s first five and dime stores in the 1950 ’s to his opening of the first Wal-Mart in Rogers‚ Arkansas in 1962‚ no one could have predicted the enormous success
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Strategic Analysis of the Chinese Wal-Mart Based on SWOT Introduction The world renowned Wal-Mart is the biggest superstore chain all over the world. It has been found about 50years. With its headquarter in the U.S.‚ Wal-Mart has developed into a giant retailer chain with over 1.9 million associates worldwide and more than 6‚800 stores in 14 countries(Wal-Mart‚ para.1). During these years‚ Wal-Mart is devoted to offer excellent services with low prices goods to the global consumers and expanding
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Alfie(ZHEN) Zhang Wal-Mart Case study Background Sustainability standards for supplier Wal-Mart disclosed its sustainability standard to all Wal-Mart suppliers in the world in 2008. It requires Wal-Mart Supplier take more environmental and social responsibilities. To do so‚ in order to maintain its competitive quality image of Wal-Mart products. With growth slows down in U.S‚ Wal-Mart focus on expansion in the world‚ especially in China. Executive Summery Wal-Mart Company Strategy “Save people money
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In 1962‚ Sam Walton founded Wal-Mart by opening the first Wal-Mart in Rogers‚ Arkansas. Wal-Mart Stores Inc. was incorporated October 31‚ 1969. By the end of the 1960s‚ Wal-Mart had grown to 276 stores in 11 states‚ and Wal-Mart went public in 1972. In 1991‚ Wal-Mart opened its first international store in Mexico City and has never looked back. As of this year‚ Wal-Mart has 8‚446 store and club locations in 15 countries that serve more than 176 million customers every year (walmartstores.com) Every
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Evaluate the general environment of Wal-Mart using the framework in Chapter 2. What are the key opportunities and threats facing Wal-Mart? (This is the "OT" of a SWOT analysis)Wal-Mart ’s builds its stores in towns with a population size of 5000-25‚000 people. Wal-Mart has recently started to tap into the more populated city suburbs by building smaller less obtrusive stores in those regions. Wal-Mart targets every age group from infants to senior citizens. Wal-Mart ’s geographically places it ’s stores
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Wal-Mart: Strategic Management An in depth analysis of Wal-Mart and its global strategic management and electronic distribution Analysis for Business Policy: Strategic Management. Instructor: Dr. M. Reitzel‚ DeVry University‚ February 2007‚ Austin‚ TX. Members of the Team: Marcus Bedford Jon Cable Wayne Oulicky Constince Sanchez Table of Contents: Executive Summary.……………………………………………………………….2 Problem Statement ………………………………………………………………...2 Situational Description and Strategic Analyses …………………………………
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Steven Kruid 005311499 Wal-Mart Case Assignment What impresses you about the company? What accounts for Wal-Mart’s success over the past 25+ years? Is it a great strategy‚ superb strategy implementation and execution‚ or great leadership? What aspects of Wal-Mart do you find unimpressive? Which of the five generic strategies is Wal-Mart employing? What are the chief elements of its strategy? The generic strategy that Wal-Mart employs is mainly a low-cost leader. This is evident by the
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Wal-Mart Goes Global Content: 1. Global strategies they use 2. Trade theories they may use 3. History of the company 4. How and why they operate globally 5. Investment environments 6. Some relevant countries they participate in foreign exchange rates. 7. Their strategies and structures in the global marketplace. Wal-Mart Stores’ Global strategies: Wal-Mart’s Global strategies related events that position the company to leverage its global scale to reduce costs
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Wal-Mart Retail Business Analysis Retail markets are increasingly competitive and retailers are continuously looking for ways to make their products different. Wal-Mart is the retail leader in providing discounts to customers. In 1962 a man named Sam Walton opened his first Wal-Mart store in Roger‚ Arkansas. Due to his business practices‚ good strategies and implementation‚ Wal-Mart remains the world’s largest discounted retailer (Maier‚ M. 2005). Wal-Mart’s marketing strategies are based
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