COPY DECISIONS Layout is the logical arrangement of components of an advertisement in the copy. It refers to the overall structure‚ the position assigned to the various elements of the copy and illustrations. It is deciding on the placement of headlines‚ copy‚ illustrations‚ marketer’s name‚ logo and the amount of free space in an advertisement copy. Thus‚ the physical arrangement of all the elements of advertisement is called layout. It is concerned with placing all the elements of the advertisement
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Nicholas II abdicated the throne in 1917 up until then‚ the Russian Royal family had ruled for over three hundred years. Throughout this period‚ they faced many problems and uneasy predicaments‚ a lot of these centering on Nicholas II as Tsar. A combination of long and short-term problems led to the decline and eventual fall of the Romanov dynasty. Tsar Nicholas II ignored these issues‚ staying true to his coronation vow to uphold Autocracy‚ and therefore played a critical role in the plummet of
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COMpLETiNg THE pROFESSiONAL ETHiCS MOdULE: THE RigHT THiNg TO dO THE CHOICES WE MAKE IN EVERYDAY LIFE CAN BE SIMPLE AND STRAIGHTFORWARD. BUT WHAT ABOUT IN THE WORKPLACE? MAKING THE RIGHT CHOICE HERE CAN TAKE CONSIDERATION AND JUDGMENT. IN A WORD – ETHICS In matters of ethics‚ the cases in which a right or wrong answer is absolute are few and far between. But what is a certainty is that ethics is everyone’s responsibility – not just those at the top. This makes it even more important to develop
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Check Your Understanding: 1. ________ is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives. Customer perceived value (CPV) is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives (Kotler & Keller‚ 2006‚ p. 177). 2. The 20-80 rule states _____. The well-known 20-80 rule says that the top 20 percent of the
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• Is it really the theory that explains the data the best that is adopted? Personality‚ popularity‚ & connections play a role • Kuhn‚ T. (1962). The structure of scientific revolutions. Chicago: University of Chicago Press. “Pure Science” II Scientific bias Cyril Burt and IQ data National political climate bias Can some subjects really be explored “objectively”? Homosexuality‚ abortion‚ homeschooling “Pure Science” III The sinful nature & the flesh in science “Pure” & “objective”
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II. Teaching students how to grill can be a great educational experience.There are many elements involved in the process that students can be instructed on. A.According to “5 Tips to Help You Make Wise Grilling Decisions” on the database‚ not properly handling and cooking your meat can lead to health issues. 1.Gain a health lesson on the proper ways to handle food safely. 2.Charring meat on a high flame produces chemicals that have been shown to put people at risk for cancer. 3.Use separate
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EUREKA MATH – AFUHSD Mid-Module Review M1 ALGEBRA I Name Date 1. Jacob lives on a street that runs east and west. The grocery store is to the east and the post office is to the west of his house. Both are on the same street as his house. Answer the questions below about the following story: At 1:00 p.m.‚ Jacob hops in his car and drives at a constant speed of 25 mph for 6 minutes to the post office. After 10 minutes at the post office‚ he realizes he is late and drives at a constant speed of
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Module 6 Reporting and Analyzing Operating Assets DISCUSSION QUESTIONS Q6-1. When a company increases its allowance for uncollectible accounts‚ it also records bad debt expense in the income statement. If a company overestimates the allowance account‚ bad debt expense is too high and net income is understated. As well‚ accounts receivable (net of the allowance account) and total assets are both understated on the balance sheet. In future periods‚ the company will not need to add as much
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market acceptance‚ but 2‚000 under "strong" market acceptance. The probability of moderate acceptance is estimated to be 60 percent; strong acceptance has a probability of 40 percent. The product will sell for $25 per unit regardless of the capacity decision. Which capacity choice should the firm make? 18 ‚00 0 p o str
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Australians in the name of justice and morality. In the promotion of these imperative values‚ he argues that the pathway to reconciliation requires an acknowledgement of the Aboriginal abuse that has created lasting effects‚ including the 1996 Wik Decision which inverted the previous success of the Mabo Case. Pearson reiterates the need to acknowledge the past‚ present and future by alluding to several figures such as then-Prime Minister‚ John Howard. He promotes justice though the misconception of
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