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    B2B Case 2

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    MKT 3416: Business to Business Marketing Case: “Oce Technologies & Croon Elektrotechniek” 1. List the points of parity‚ difference and contention between XES 870 DDS and the Oce 950. (No need for details‚ only points required) Points of Parity: * Equipped with control‚ copier‚ folder and a scanner. This allows legacy blueprints to be input and saved as digital files. * Hold 100 folded-sheets of paper with the available option of purchasing up to 9 additional stacker trays at a rate

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    Ameritrade Case Study

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    Questions and Analysis 1. What factors should Ameritrade management consider when evaluating the proposed advertising program and technology upgrades? Why? a. Opportunity Cost – Will Ameritrade benefit from spending money on advertising and technology upgrades more than the next best alternative and more than reinvesting the money. b. Debt-to-Equity Ratio – If this ratio is high then Ameritrade may be able to generate more equity and increase earnings by more than the cost then

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    Intel Case Study

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    MKT 445: INTEL CASE STUDY: PAPER 1 Question 1: a. Intel’s product is intangible to the final user. Intel’s i386 SX was one of their most advanced products‚ but due to some legal issues it could not trademark it‚ making it vulnerable to its competitors. This shows that before the ‘Intel Inside’ strategy Intel’s product could not be differentiated amongst its competitors‚ even though it was Intel’s prodigy. And so the increase in competition and the aspect of no distinct functional or process benefits

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    Enterprise Case Study

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    Entrepreneurship Assignment for Course: MKT5017- Delivering Superior Customer Value Submitted to: Donovan McFarlane Submitted by: Paige Chin- paige.chin@live.com Date of Submission: July 25‚ 2012 Title of Assignment: Case Analysis 1- Enterprise Rent A Car CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from

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    Case Study: Cobot Case

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    The interesting events from CoBot’s standpoint are those‚ which were not expected or least expected to happen‚ from the CoBot’s past task execution data. We define these interesting events as anomalies-- deviation from the expected data. The expected value for an event can be computed from the respective log table‚ we create by analyzing the bag files. Using the expected data we identify the instances which are anomalies‚ and verbalize them comparing it with a past instance or the expected data for

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    Alko Case Study

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    TABLE OF CONTENTS EXECUTIVE SUMMARY 1 INTRODUCTION 1 BUSINESS SITUATION 1 External Environment 2 Internal Environment 2 SUPPLY CHAIN DESIGN 4 Supply Chain Drivers 4 Assumptions‚ Factors and Uncertainties 6 SUPPLY CHAIN ASSESSMENT / ANALYSIS 6 Figure 6: Costs Savings from centralization 9 SUPPLY CHAIN STRATEGY 10 CONTINGENCIES 10 KEY PERFORMANCE INDICATORS 10 CONCLUSION 11 WORKS CITED 12 EXECUTIVE SUMMARY  Our objective is to analyze the distribution network in

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    Case Study: Acer

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    Case Study 1: Acer (Case 1-3) MKT 505 International Marketing July 20‚ 2013 Acer’s strategy has been described as “divide and conquer.” Compare and contrast this to Lenovo’s strategy. Divide and conquer is a strategy that was initially applied in the military to weaken the enemy forces. It involves splitting the enemies force into two or more elements. This weakens the enemy increasing the vulnerability to attacks from more than one direction. The old adages ’unity is strength‚’ and

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    Communispace Case Study

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    John Restrepo MKT 430 Case #2-Kaufman Communispace 1. Since their inception‚ Communispace had the historic mission of providing in-depth‚ objective consumer insights through their prized communities. Nowadays‚ Communispace is the market leader in creating and managing private‚ brand-focused online communities that enable community members to engage with one another and with the client company. This has led to Communispace as a company build and manage over 350 insight communities with over 100

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    Testra Case Summary

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    Telstra Case Scenario 2 (12 Marks‚ 4 marks and 8 marks each) PORTER 8 FORCE‚ PAGE 38 Case study 1 Monopoly until 1997‚ wholesale and retail Telecommunications Company Fixed line copper wire network fast become obsolete Strategy: Former CEO say adding value for our customer base is our driving force and idea of service and the drive for improvement must be at the core of the culture of the organsiation CEO David Thodey said the company need to transform from an engineering and technology

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    A Case of Itp Case Study

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    1. How and where are platelets produced in the body? Platelets are known as thrombocytes and are produced in red bone marrow. They are stimulated when a blood vessel becomes injured and breaks. Platelets are responsible for clotting a vessel to stop the body from losing all of its blood. 2. Describe the role played by platelets in hemostasis. Hemostatis involves constriction of blood vessels‚ activity of platelets‚ and activity of blood clotting factors. Platelets work together with other blood

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