KEL451 MOHANBIR SAWHNEY Ontela PicDeck (B): Customer Segmentation‚ Targeting‚ and Positioning The Quantitative Customer Segmentation Study Although Joe Levy felt that the customer persona provided a good starting point to begin thinking about PicDeck’s segmentation‚ he believed that he needed quantitative data to get a more precise understanding of the relative attractiveness of different customer segments. This would require data on end users regarding their preferences and behaviors
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CASE STUDY Market Segmentation—Man’s Fairness The male fairness segment industry is pitched at around Rs. 250 crore and the industry is growing at a scorching 150 percent per year. The industry evidently has woken up to the fact that the metro-sexual and has a large appetite for beauty (the industry expression is "male grooming") products‚ particularly driven by a desire to look as fair as the fairer SEX. ABC Company recently launched ’GROOM PLUS’ the first men’s fairness cream and claims
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values is focused on personnel training benefits and dotfit. No mention of improvement of community or serving any other segment for this business. This is a different type of marketing and segment targeting. Benefit Segmentation: Usage: Loyalty Status: Multiple Segmentation Bases: F2 Young Accumulators - Kids & Cul-de-Sacs (25-44 ages) F4 Sustaining Families – Big City Blues (35 and Up) Y1 Midlife Success - Brite Lites‚ Lil City (55 and Up) M2 Conservation Classics – Gray
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Once Pluto was out of tears to cry with‚ he knew it was time to tell her. "My darling Proserpina I think it’s time for you to return to your mother." "No‚ why would you say such a thing!? I will not return to that overbearing woman! Especially not after watching you just now! And image this is you just thinking about me; how could I leave knowing such a thing?" Proserpina had so many mix feelings sorrow‚ bitter‚ distant‚ and a bit heartbroken. Pluto wiping Proserpina’s tears as she yelled at him
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URANUS MRS. LANE’S SCIENCE CLASS AMIL JONES MAY 22‚ 2013 PERIOD 5 Uranus is one of the outer planets which we call gas giants and Uranus is also the seventh planet from the sun which was discovered in 1781 by an astronomer named William Herschel. Uranus was the first planet to be discovered in Modern times. Uranus is named after a Greek god of the sky in Latin. Before Uranus was discovered it was thought to be a comet but it was not fuzzy looking so it couldn’t be. It’s so far from the
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Neptune Neptune is the eighth farthest known planet from our sun. It was discovered on September 23‚ 1847‚ by Johann Gottfried Galle. Neptune is 451‚00 km ( 30.1 AU ) away from the sun. It’s known for being the windiest and the coldest (-235) planet. The name Neptune is the name of the Roman god of the sea. Composition Neptune is a frozen gas. It is mainly made of hydrogen. Neptune’s core is made of iron and other metals. Its mantle is made of water‚ ammonia‚ and methane. The temperature inside
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Neptune is the eight planet from the sun. Neptune is the outermost plant of the gas giants. Neptune has a very different surface than most of the planet. Neptune has a very thin rings of ice. Neptune does not have any life‚ but its weather there is very active. Large storms usually occur there. Neptune has a rocky inner core which have water around. Neptune’s atmosphere has hydrogen‚ helium and methane. Neptune has rings around it. Neptune has 5 rings which are Galle‚ Le Verrier‚ Lassell
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Uranus Uranus is blue-green in color‚ the result of methane in its mostly hydrogen-helium atmosphere. The planet is often known as an ice giant‚ since 80 percent or more of its mass is made up of a fluid mix of water‚ methane‚ and ammonia ices. It’s an extremely cold planet‚ so cold that any living being would ever be able to survive this weather even if they we wore protective suits. Though it is visible to the naked eye like the five original planets‚ it was never recognized as a planet by observers
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Mercury the closest planet to the Sun: Mercury‚ and the other inner planets‚ condense from the heavier elementes. Condensing closest of all to the sun‚ Mercury is rock solid. Outwardly‚ Mercury is like our Moon: rocky‚ cratered‚ barren. But inside‚ like Earth‚ is an iron-rich core. That core is as big as the Moon and‚ at 70% iron‚ Mercury is the densest planet of all. Also Mercury’s day is twice as long as its year. The day lasts 176 Earth days‚ the year just 88. But it gets stranger... If you
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Saturn is the sixth farthest planet from the Sun in our solar system and is the second-largest planet in the solar system. Saturn is greatly known for its rings. Saturn has lots of rings‚ the exact number is not known. It has four main groups and three smaller groups of rings (Cool Cosmos). There are also many gaps between Saturn’s rings. The most famous ring gap is called the Cassini Division‚ which separate the A and B groups of rings. The origin of the rings is still unknown‚ but scientists believe
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