Q: Determining the demand for a product is often the responsibility of the strategic marketer. (a) Define and describe the “demand curve”. (b) Assess what information may be helpful to the strategic marketer in order to determine demand. (c) Discuss the factors that may create a fluctuation in demand. The demand curve is the graph depicting the relationship between the price of a certain commodity and the amount of it that consumers are willing and able to purchase at that given price.
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Literature Review Demand and supply have been generalized to explain macroeconomic variables in a market economy. The Aggregate Demand-Aggregate Supply model is the most direct application of supply and demand to macroeconomics. Compared to microeconomic uses of demand and supply‚ different theoretical considerations apply to such macroeconomic counterparts as aggregate demand and aggregate supply. The AD-AS or Aggregate Demand-Aggregate Supply model is a macroeconomic model that explains price
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1. Suppose there are 100 consumers with identical individual demand curves. When the price of a movie ticket is $8‚ the quantity demanded for each person is 5. When the price is $4‚ the quantity demanded for each person is 9. Assuming the law of demand holds‚ which of the following choices is the most likely quantity demanded in the market when the price is $6? Explain and show calculations‚ While the question asks of the choices given what the quantity demanded will be‚ there are no choices
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dividend of $40 for the current year‚ what is the approximate present value of this stock‚ given at discount rate of 5% and a dividend growth rate of 3%? Answer: P = $40/(0.05 - 0.03) = $40/0.02 = $2‚000 Topic 2: Supply and Demand 1) Suppose that the demand for oranges increase. Explain the long -run effects of the guiding function of price in this scenario. Answer: In the long run‚ the higher price of oranges will signal more firms to enter the orange market‚ as it will seem
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exchange rates are determined 2. The scarcity principle implies that A. people will never be satisfied with what they have B. as wealth increases‚ making choices becomes less necessary C. the prices of scarce goods must rise due to excess demand D. choices must be made and tradeoffs will occur 3. The ’no-free-lunch’ principle is another name for the A. cost-benefit principle B. the scarcity principle C. the ceteris paribus principle D. the marginal (not average) principle
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is discrimination against them in other areas of the city. Rents paid are a very high percent of peoples’ incomes. (a) Would the demand for apartments in this area be relatively inelastic or relatively elastic? State why. (b) Would the supply of apartments in this area be relatively inelastic or relatively elastic? State why. 1 (c) Draw the demand and supply curves as you have described them‚ showing the initial equilibrium price and quantity. Label carefully. (d) Now assume the government creates
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The Compensated Demand Curve Definition: the compensated demand curve is a demand curve that ignores the income effect of a price change‚ only taking into account the substitution effect. To do this‚ utility is held constant from the change in the price of the good. In this section‚ we will graphically derive the compensated demand curve from indifference curves and budget constraints by incorporating the substitution and income effects‚ and use the compensated demand curve to find the compensating
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Derive the demand curve? To show what the consumer should do to maximize utility‚ a budget line must be added to the preferences shown in the indifference curves. The picture below adds one. Point a is not attainable because it lies to the right of the budget line. The consumer is indifferent between points b and d because they lie on the same indifference curve‚ but point d is cheaper than b because d lies below the budget line. The consumer wants to get on the highest indifference curve affordable
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Why the aggregate demand curve slopes downward: To answer this question‚ we recall that the components of economy’s GDP: Y = C + I + G + NX We assume that government spending is fixed. The other three components: consumption‚ investment‚ and net exports depend on economic conditions and on the price level. 1. The price level and consumption: The wealth effect: Ex: The nominal value of a dollar is fixed‚ yet‚ the real value of a dollar is not fixed. Coca Pizza 1 $ 1 0.5$ 2 → A decrease
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• The demand curve is flatter (more horizontal) the closer the substitutes for the product and the less diminishing marginal utility is at work for the buyers. • The dependent variable in demand analysis is the quantity (the number of units) sold. The independent variables are price‚ income of buyers‚ the price of substitutes‚ and the price of complements. • An increase in income shifts the demand curve to the right for normal good. It goes to the left for an inferior good. • An increase in the
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