|Recommended Reading |Directed study | |1 |No lecture |Finding a research topic |Saunders‚ Lewis and |Follow up | |Week | | |Thornhill‚ Chapters 1 & |Read the Dissertation Guide in Blackboard and | |starts | |Aims of the seminar: |2. |ensure
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● And‚ at www.pearsoned.co.uk/saunders‚ you can get online tutorials on research software‚ such as SPSS and NVivo. Plus‚ search the internet more efficiently and effectively with our Smarter Online Searching guide! fifth edition detailed chapters on choosing your topic‚ reviewing the literature‚ understanding philosophies‚ research design‚ access and ethics‚ data collection and analysis‚ and writing and presenting your research Saunders Lewis Thornhill ● regular checklists and ‘Progressing
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com/2010/10/09/test-pilot-self-selection-bias-and-how-to-compensate-for-it/ [30 December 2010]. Marshall‚ G. (1998) Encyclopedia‚ [Online]‚ Available: http://www.encyclopedia.com/doc/1O88-qualitativecomparatvnlyss.html [2 January 2011]. Saunders‚ M.‚ Lewis‚ P. and Thornhill‚ A. (2007) Research Methods for Business Students‚ 4th edition‚ Essex: Pearson Education. Sekaran‚ U. and Bougie‚ R. (2010) Research Methods for Business: A Skill Building Approach‚ 5th edition‚ West Sussex: John Wiley & Sons Ltd
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extent to which Guerrilla Marketing has or has not replaced existing or more traditional techniques in the current economic climate will be explored. Saunders comments that research objectives are more generally acceptable to the research community as evidence of the researcher’s clear sense of purpose and direction. (Saunders‚ Lewis & Thornhill 2009) This will be achieved through a demonstration of why the research is important and has to be conducted. The Literature Review will provide an awareness
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emerged (Saunders‚ Lewis & Thornhill‚ 2009). When writing the critical review of literature read‚ my colleague must show how her research hypothesis relates to the research that has already been done. In addition‚ the review must show that there is a need or a gap in the existing literature in which her research would fill. At the end of the process‚ the researcher must combine the works of literature into one cohesive review (Leedy & Ormrod‚ 2005). Saunders‚ Lewis & Thornhill (2009)
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Research Design chapter 3 Introduction: The research on the customer satisfaction of Camelot (the Guardians) has a exploratory and descriptive research strategy (quantative) (Saunders‚ Lewis‚ & Thornhill‚ 2007) . As the name already indicates‚ exploratory and descriptive research is the type of research focuses that is more counting and classifying to explain what is observed. We will start with the research questions and explain for every question how date was gathered‚ the source from which
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’ Journal of Psychological Research on Cyberspace [Online] available from Kim‚ Soyoung.‚ Stoel‚ Leslie (2004) ‘Dimensional hierarchy of retail website quality’ Information Kotler‚ Philip (2009) ‘Marketing Management’ Edinburgh: Pearson Education Saunders Smith‚Mark Easterby et. all (2011) Management Research Britain: Sage publications. Tan‚ Gek Woo.‚Wei ‚ Kwok Kee (2005) ‘An empirical study of Web browsing behaviour: Towards an effective Website design’ Electronic Commerce Research and Applications
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facts without taking into account any subjective matters (Collins & Hussey‚ 2003). Saunders‚ et al. (2007) described that the positivist approach persist of data collection technique‚ also known as quantitative research method that can be collected using questionnaires. This approach suits the main proposed research methods‚ which is the statistical analysis of data gathered by way of a questionnaire. Saunders‚ et al. (2007) also mentioned that by analysing the data gathered through questionnaire
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2010)‚ the methodology to do a research must be clear‚ precise and referring to the subject Daft‚ R.L. & Lengel‚ R.H. (1986). Organizational Information Requirements‚ Media richness and structural design. Management science‚ 32(5)‚ 554 – 569. Saunders‚ M.‚ Lewis‚ P Adler‚ P.‚ Heckscher C. & Prusak‚ L. (2011). Building a Collaborative Entreprise. Harvard Business Review‚ 89(8)‚ 95 – 101. Retrieved October 5‚ 2011. c. Books Alblas‚ G.‚ Wijsman‚ E.‚ Van Noort‚ M. & Du Pon‚ C. (2011). Organisational Behaviour
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Research; A resource for social scientists and practioner researchers." Oxford: Blackwell‚ 2002. S. Eroglu‚ K. Machleit. "An empirical study of retail crowding: Antecedents and consequences." Journal of Retailing 66 (2)‚ 1990: 201–221. Saunders‚ Lewis‚ and A Thornhill. "Research Methods for Business Students." London: Financial Times‚ 2003. Westbrook‚ R. "A rating scale for measuring product/service satisfaction." The Journal of Marketing‚ 1980: 68–72.
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