Management Project – A Two Years Marketing Plan for Ocean Park Student Name: Chan Chi Keung Tommy Student Number: 052354 Spring Term 2008 Table of Contents (A) (B) (C) EXECUTIVE SUMMARY …………………………………………………….………… P4 INTRODUCTION OF OCEAN PARK ……….…………………..………… …… P.5-6 MARKETING OBJECTIVE ………..……………………..…………………..……… P.7 1. 2. To attract more Mainland visitors in coming two years To sustain/ maintain Ocean Park as a world-class and must-see destination (D) SITUATION ANALYSIS ……..…………………………
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Ocean Carriers Assumptions and Methodology Based on an NPV analysis considering multiple scenarios‚ Ocean Carriers should commission the construction of a new capesize carrier in the event they are operating with no corporate tax and chartering the ship for its entire 25 year life. Such is the recommendation assuming the forecasted hire rates and estimated costs are accurate over the long-term. However‚ if Ocean Carriers chooses to adhere to their policy of selling ships at market value
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The ocean has captivated mankind since the beginning of time. The Challenger Expedition‚ the first modern oceanography expedition‚ only began in 1872(“History of Oceanography”). Why was it that we ignored ocean research for so long? We have only “dipped our toes in the water” (Cousteau 194) and many people are afraid of taking a dive. However‚ ocean exploration is most certainly worth the risks‚ as the benefits of ocean research far outweigh the risks. Just two benefits of ocean research include
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Product‚ Pricing‚ and Channels Paper MKT/421 - Marketing Blue Ocean Strategy Description of Blue Ocean strategy and its Importance The Blue Ocean Strategy is derived from the book “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne. The book is based on a study of 150 strategic moves made by companies in 30 industries over 100 plus years. Per the book‚ the term blue ocean means untouched market space that makes competition none existent in a known industry. The term describes how ideal
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Brett Mutolo Surfcasting One of my favorite places is to fish at Ocean City Maryland on the shore. The beach is about an hour and fifteen minutes away from my house in Carroll County‚ Maryland. Ever since I was little‚ I would frequently visit the beach and loved how many different things there were. Some of the things I did when coming down for a day or staying at my cousins is fish‚ boogie board‚ dig for sand crabs‚ surf‚ or play soccer on the beach. All of these activities are my favorite‚ but
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The speech that will be critiqued is called‚ “A Drop in a Plastic Ocean: How One Person Can Make a Difference.” The speaker is Emily De Sousa‚ an environmental activist. It was obvious from the beginning as to why she decided to speak in front of the audience‚ to persuade them. More specifically‚ it was a speech to actuate. De Sousa wanted people to agree with her that plastic pollution is a problem in the world’s oceans and get them to take action to better protect marine life’s environment. She
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Blue Ocean Strategy A Case Study on Salesforce.com Presented by : Ashley Molina Niranjan Zende Siddharth Kumar Zain Yusuf What is a Blue Ocean ??? Blue ocean is nothing but an analogy to describe the wider‚ deeper potential of a market space that is yet to be explored. They may be termed as industries which are • non-existent today • Untainted by Competition • Demand is created and not fought over • Growth is profitable and rapid • Competition is made irrelevant The theory is in direct opposition
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Introduction Ocean Carriers Inc. is a shipping company specializing in the operation of capsizes bulk dry carriers. In January 2001‚ the vice president of finance for Ocean Carriers was evaluating a contract proposal. In the proposed contract‚ Ocean Carriers would lease one ship to a client for a three year time frame. The customer would begin utilizing the ship in 2003. In 2001‚ Ocean Carriers did not have a ship that would meet the needs of this customer‚ and thus was considering purchasing a
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http://www.studymode.com/essays/Ocean-Carriers-133412.html Average daily hire rates are determined by market supply and demand. Factors such as the number of operating vessels‚ number of scrapped vessels per year‚ the age of the ships‚ the efficiency of ships‚ and market expectations of supply and demand; consequently‚ these factors drive average daily hire rates. Market conditions also drive rates since demand is dependent on the world economy. When the economy is strong‚ the demand increases‚
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OCEAN ACIDIFICATION‚ NO RED HOAX - 22 million tons of carbon is dumped into the ocean - Making seawater more acidic - Affecting plant life and marine life - Doing horrors to our marine fishing community Donald Trump‚ our very own cheeto president‚ is claiming all these horrors we are doing to our environment is not only true‚ but a hoax made by the Chinese. Not only is he an idiot for thinking this‚ but he is neglecting God’s green earth. For those of you who don’t know what Ocean Acidification is
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