BUS 3950 Business and Society Case Review Case 6: Starbucks’ Mission: Social Responsibility and Brand Strength “People first and profits last”‚ that is Starbucks mission; they strive to “provide a great work environment and treat each other with respect and dignity” (Ferrell‚ Ferrell‚ & Thorne). The company was founded in 1971 by three partners in Seattle’s renowned Pike Place Market. They are now operating nearly 17‚000 stores in 49 countries (Ferrell
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and promoting their brand. In addition to high quality coffee‚ Starbucks focuses on its ’ global and social responsibility in doing right by the people who grow the coffee‚ and protecting the environment through recycling and conservation efforts as well as community outreach. One way Starbucks defines itself is the responsibility they take in attaining the best coffee beans through ethical sourcing of their raw materials. Starbucks works with Conservation International to develop ethical sourcing
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Question 1 Overall‚ Starbucks’ performance has been mixed over the past six months. On April 13‚ 2012‚ its stock price reached a high of $61.67 per share and closed at $57.37 per share. Since April‚ the price of Starbucks’ stock fell on average in the following closing months of May and June before reaching a low of $43.16 in the opening days of August. The fall was correlated with the release of Starbucks’ third quarter annual report‚ which showed a less-than-expected performance for that quarter;
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Table of Contents Table of Contents 2 Starbucks and Marketing environment 4 Technological: 6 Environmental: 6 Legal: 7 Conclusion and Recommendation: 7 Starbucks and Market Segmentation 7 Age: 7 Gender: 7 Income: 8 Location: 8 Situation: 8 Season: 8 Conclusion and Recommendations: 8 Branding and Starbucks 9 Franchising: 9 Brand Association: 9 Sponsorship: 10 Celebrity Endorsement: 10 Exclusivity: 10 Conclusion and Recommendations: 10 Role of the brand and extended marketing
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Starbucks Case Questions 1. What factors accounted for the extraordinary success of Starbucks in the early 1990s? What was so compelling about the Starbucks value proposition? What brand image did Starbucks develop during this period? In 1971 Gerald Baldwin‚ Gordon Bowker and Ziev Siegl opened a specialized arabica beans coffee shop in Seattle’s “Pike Place Market”. In 1982 Schulz joined the team and he went to Italy to understand more about coffee shops. Some years later Schulz bought
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Starbucks Case Study - What factors accounted for the extraordinary success of Starbucks in the early 1990s? Building a successful brand with multiple stores opening. Selling whole beans and premium priced coffee. They also new and understood their target market. Unlike many other coffee shops they sold the lifestyle around the coffee and made it an experience for their customers as apposed to it being just an addition to a donut in the morning. They made it a lifestyle choice and something
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Joshua J. Anderson Case 6 Starbucks-Early 2005 1. What is Starbucks’ product? Starbucks’ Corporation is the world’s largest coffee retailer and has continued its phenomenal growth into 2014. Starbucks product line includes more than 30 blends and single-origin coffees‚ espresso‚ blended beverages‚ Tazo teas‚ a line of bottled Frappuccino coffee drinks and Starbucks DoubleShot. In addition it offers an exclusive line of Starbucks Barista home espresso machines‚ coffee brewers/grinders‚ freshly
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Part I: Defining the Manager’s Terrain 1. What has made Starbucks’ culture what it is? How is that culture maintained? Every organization has a culture‚ a way that those in the organization interact with each other and with their clients or customers. A strong culture will influence what employees can do and how they conceptualize‚ define‚ analyze‚ and resolve issues. In order for Starbucks to reach and maintain a highly strong culture‚ which is a culture in which the key values are deeply
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iJ.M.J N’Rica Altair M. Lagarde Mae Ann A. Mejica Shiela May Y. Quilantang COBE4A/ COMK Starbucks: Delivering Customer Service Case Study I. Summary of the Case The Starbucks was started with the three coffee fanatics with Gerald Balwin‚ Gordon Bowker and Ziev Siegl in 1971. They open a small coffee shop in Seattle’s Pike Place Market. The shop was specialized in selling whole Arabica beans to a niche market of coffee purist. Howard Schultz joined the company in 1982‚ and
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Starbucks Case Study Starbuck’s Job Design Job Purpose is being a leader and role model by showing by example customer service and community involvement. Essential Functions: Set goals for team‚ recruit and hire team members and shift supervisors‚ generate reports‚ train team members safety standards and health standards‚ implement policies‚ lead your team by example‚ communicate and recognize any problems‚ act quickly for solution‚ get involved in the community‚ recruit patrons feedback‚ delegate
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