VIAGRA* In October 2003‚ Alexander DeGermay‚ Global head of marketing at Pfizer’s was driving to office where in an hour he was to meet with the marketing team of Viagra‚ one of Pfizer’s blockbuster drugs. They were to determine the marketing strategy of Viagra in the US‚ given the entry of two key players‚ Bayer/Glaxo SmithKline and Eli Lilly. Both these companies were slated to launch competing products for the treatment of erectile dysfunction (ED) in the US market. When Viagra‚ a non-prescription
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2013. Second‚ successful new prescription drugs can be extraordinarily profitable. Lipitor‚ the cholesterol-lowering drug sold by Pfizer‚ was introduced in 1997‚ and by 2006 this drug had generated a staggering $12.5 billion in annual sales for Pfizer. The costs of manufacturing‚ packing‚ and distributing Lipitor amounted to only about 10 percent of revenues. Pfizer spent close to $500 million on promoting Lipitor and perhaps as much again on maintaining a sales force to sell the product.
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Product planning by AAC‚ performing focus group market investigation to find out the key selling point: multimedia and unique ID design ▪ Product spec. defined by AAC. ▪ Outsourcing the design to Frog Design. Taiwan SBU engineers to support. ▪ The multimedia system was separated into many sub-systems. Different sub-system was assigned to a different manager and team. Then AAC did the integration. ➢ Advantage: ▪ Product
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out. Hey‚ hands against the wall! Hey‚ come here! I want to talk to you. Captain‚ are you arresting me again? That depends on you‚ Sbu. Gosh! Sbu‚ I want to know something. You and Nkunzi are very close. Yes? Do you know who shot him? Captain‚ hang on. Nkunzi’s hated by at least half of KwaMashu... and you want me... to guess out of this half... Sbu‚ fair enough. I’m wondering... if Nkunzi... if Nkunzi’s shooting was related to what happened in the church. No... I’m confused now
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A Case Study on 02/11/08 02/11/08 Agenda ► About Disney ► Divisions of Disney ► A bit of History ► About the CASE ► SWOT Analysis ► Its Current Executive Management ► Recommended Organizational structures Model 1 Model 2 Model 3 02/11/08 About Disney ► ► ► ► The Walt Disney Company (most commonly known as Disney) (NYSE: DIS) is one of the largest media and entertainment corporations in the world. Founded on October 16‚ 1923 by brothers Walt and Roy Disney as
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Case Study Critique of Pfizer Incorporated and Intel Corporation HRMN 495 ORGANIZATION DESCRIPTION Pfizer is the world’s largest pharmaceutical company‚ with a workforce of 82‚000. The company grew rapidly in the 1990s through sales‚ along with the acquisition of Warner-Lambert and Pharmacia. After the acquisitions of the other companies‚ Pfizer’s HR department experienced problems because the three separate HR departments did not combine into one department. They operated with different
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and necessities. With the purpose of assisting the US General Electric Company in classifying strategic business units (SBU)‚ McKinsey & Co. developed the GE Matrix‚ which assesses business units in terms of two criteria: the attractiveness of the industry concerned and the competitive strength of the SBU within that industry (Johnson‚ Whittington & Scholes‚ 2011). A SBU is an independent department or organizational unit‚ small enough to be adjustable and comprehensive enough to run control over
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Running head: DISNEY CASE ANALYSIS 1 Strategic Plan for Disney Name Institution DISNEY CASE ANALYSIS 2 Table of Contents Introduction................................................................................................................................3 Disney’s Current Published Mission Statement ........................................................................3 Proposed Mission & Vision ............................................................................
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5. And is it exploitable now? Question 1‚ 3 and 4 are similar to Prahalad and Hamel’s ideas in reading 14. Prahalad and Hamel also suggested a tactics that managers often use in their organization called “ The Tyranny of the SUB” which means SBU managers lock up the key person in the organization in ‘silos’ rather than share them for the benefit of the wider organization. Refer to Nalebuff and Brandenburger’s reading 13‚ to change the games managers have to change whether players‚ added value
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COMPANY Rajasthan State Mines and Minerals Limited → → → → → → Public sector enterprise of the Government of Rajasthan Engaged in mining and marketing of industrial minerals Rock phosphate SBU is located at Udaipur Gypsum SBU at Bikaner Limestone SBU at Jodhpur Lignite SBU at Jaipur RSMML is targeting cost effective technological innovations in mining and diversifying into mineral based downstream projects PRODUCTS Gypsum Limestone • Low Silica Limestone • Run
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