Strategic Management ตอนภี่ 1 : การบริหารเชิงกลยุภธ์ (บภนำ) บภภี่ 1 กระบวนการบริหารเชิงกลยุภธ์ Concept ของขบวนการบริหารเชิงกลยุภธ์ ก็เพื่อให้เข้าใจ Model (แบบจำลอง) ของการบริหารเชิงกลยุภธ์ว่ามีขั้นตอนภี่สำคัญอย่างไร ขั้นตอนของ Strategic Management Process ขั้นตอนภี่ 1 การกำหนดภาระกิจและเป้าหมายเชิงกลยุภธ์ ขั้นตอนภี่ 2 การวิเคราะห์สภาพแวดล้อม ภั้งภายในและภายนอก ขั้นตอนภี่ 3 การกำหนดกลยุภธ์ ขั้นตอนภี่ 4 การดำเนินกลยุภธ์ ขั้นตอนภี่
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| LVMH | | | 25/10/11 | Managing a multi-brand conglomerate | | [Tapez le résumé du document ici. Il s’agit généralement d’une courte synthèse du document. Tapez le résumé du document ici. Il s’agit généralement d’une courte synthèse du document.] | LVMH Managing a multi-brand conglomerate Table of contents Table of contents 1 What does globalization mean to the luxury industry? 2 Social and Cultural Integration of the Luxury Industry 2 Political Trends 2 Economic Trends
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their product is better than their competitors? Who is their target audience? How do the pharmaceutical companies protect their new drug investment? In 1998 Celebrex (celecoxib) was approved by the FDA. Through several mergers and acquisitions‚ Pfizer became the owner of Celebrex in 2004. (en.Wikipedia.org‚ 2013) In 1999 Merck and Co. Inc. introduced a new drug to treat arthritis. It was called Vioxx (rofecoxib). The drug was marketed worldwide. It was marketed in 80 countries and used by 84
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Emerging Markets is used to describe a country in the process of rapid growth and industrialisation Opportunities- Strong Economic Growth /Rising consumer incomes and growing ‘middle-classes’/Opportunities for joint ventures with local businesses Threats- Culture/varying customer needs/Difficult to protect ideas from competition due to inadequate laws/Infrastructure could be poor‚ making distribution and marketing difficult The US soft drinks giant announced a 6% rise in operating revenue to $11
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GYAAN KOSH TERM 2 Learning and Development Council‚ CAC Marketing Decision Making This document covers the basic concepts of Marketing Decision Making covered in Term 2. The document only summarizes the main concepts and is not intended to be an instructive material on the subject. Gyaan Kosh Term 2 MKDM Learning & Development Council‚ CAC CONTENTS 1. Go-To-Market Strategies 2. Marketing Research a. MDS and Semantic Analysis (Perceptual Maps) b. Conjoint Analysis 3. Sales Force
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Why EVA is better than ROI (ROCE‚ ROIC‚ RONA‚ ROA) and earnings‚ operating profit etc. Equity investors should earn on their capital a return far over risk-free interest rate in order to induce and maintain capital in the company Therefore earnings should always be judged against the capital used to produce these earnings Earnings can be easily increased simultaneously worsening the position of shareholders e.g. if more capital is poured into a company although the return on capital is 5% or less
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that a functional organizational structure is not an efficient way to organize activities‚ so they have reengineered according to processes or strategic business units (SBUs). A SBU is a semi-autonomous unit that is usually responsible for its own budgeting‚ new product decisions‚ hiring decisions‚ and price setting. An SBU is treated as an internal profit centre by corporate headquarters (Strategy‚ 2014). QUESTION 2 Please discuss‚ in detail‚ what you think constitutes a good corporate strategy and
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Starbucks - Bear spread Nike - Bull spread Pfizer - Butterfly‚ Straddle & Strangle For Starbucks we bet on down-move from the stock‚ which at that time (March 11th) had a 4-month average price of $75.23 and a current price of $75.03. We built a Bear Put Spread with a long position on 77.5-strike put and a short position in a 70-strike put. We
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marketing environment. Marketing myopia: defining a business in terms of goods and services rather than in terms of the benefits that customers seek (business mission statements that are stated too narrowly suffer this). Strategic Business Unit (SBU): a subgroup of a single business or a collection of related businesses within a larger organization. For example‚ Kraft foods can have SBU’s for each business which include breakfast foods‚ desserts‚ petfood etc. Marketing objective: statement of
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HRM Effectiveness Evaluation Synergy makes it possible! HRM Effectiveness Evaluation Synergy makes it possible! To Sir Sohail Islam By Group # 3 Date 24-01-2008 Letter of Transmittal GIFT University Gujranwala‚ Pakistan January‚ 09‚ 2008 Mr. Sohail Islam
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