TABLE OF CONTENT Preface..............................................................................................................................2 Background......................................................................................................................2 Problem Formulation........................................................................................................3 Objectives.............................................................................
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favorite on the Eastern seaboard‚ through Kentucky‚ Tennessee‚ and eventually spread up through the Great Lakes states (skirting the big cities) and into the Northern Plains of Minnesota and the Dakotas. PepsiCo originally assigned Mountain Dew to the Ogilvy & Mather ad agency. In 1973 PepsiCo assigned the brand to BBDO‚ its agency of record for Pepsi. The major campaign of the 1970s—“Hello Sunshine”— sought to tie Mountain Dew’s distinctive product characteristics to a set of backcountry recreational
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I. EXECUTIVE SUMMARY Many of us thinks about how Coca-cola and Pepsi begun in the soft drinks industry‚ and how this two industries was competing each other over 100 years? In that case we need to study and know about the history of these two industries‚ first we need to know its origin; the coke was invented by a pharmacist John Pemberton came from Atlanta in 1986. Pepsi was also created by a pharmacist named Caleb Bradham that is came from New Bern‚ North Carolina; Pepsi was invented in the
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its style of advertisement to fit the flavor of Indian people and Indian culture. The package of the can add some Indian cultural factors to show Coca-Cola company pays more attention on Indian market. Take more corporate social responsibilities as PepsiCo did. Some of Pepsi’s corporate social responsibility efforts have involved digging village wells‚ initiated efforts to reduce water waste at its Indian facilities because India is a country which lack of water resource. 4. How might
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Assignments Legend: Means part completed Means NEED to complete Call tech support for help Submit a copy of your Career Plan. • Team Exercise Organizational Planning / SWOT Analysis PepsiCo •Identify the company’s internal and external stakeholders. PepsiCo’s internal stakeholders are any employees‚ board members‚ and any volunteers. This would encompass every employee from the delivery driver‚ to the CEO and Board Member- Indra Nooyi
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The group has in total 18 bottling plants in India & Nepal is responsible for producing and marketing 44% Pepsi requirement in India. INTRODUCTION OF PEPSI Pepsi-Cola Pepsi-Cola‚ most commonly called Pepsi‚ is a soft drink produced by PepsiCo which is sold worldwide in stores‚ restaurants and vending machines. The brand was trademarked on June 16‚ 1903‚ though the drink was first made in 1898 by pharmacist Caleb Bradham. Similar to Coca-Cola‚ its major rival‚ Pepsi was originally intended
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The perception and marketing strategy Perception is the human brain whole reflect about the stimulus various attributes and each part. The perceptual process can be divided into revealed‚ pay attention to and understand the three stages. Products‚ advertising‚ packaging and marketing stimulation will influence consumers behavior only when their brains produce perception.Understand consumers’ perception process‚ can help company to better grasp the consumer psychology‚ can help enterprises to better
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CHAPTER - 1 INTRODUCTION 1.1 INTRODUCTION This project report is prepared for the submission to the RUNGTA COLLEGE OF ENGINEERING‚ BHILAI. This project is done for “ A STUDY ON CONSUMER PERCEPTION TOWARDS PEPSI IN DURG & BHILAI”. It was based on the theoretical and practical knowledge gained by the survey. The Cold drink industry has entered in a booming stage and is now available everywhere. Proper strategy should be formulated
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There are many companies that make products that go head to head. Coca Cola and Pepsi are an example of such reveries. There has been many taste test and competitions that involved the soda kings. This reverie has been going on for over a century. (See appendix 1) The start of this long standing soda war began 1886 when creator John S. Pemberton developed the original recipe for Coke. Then 13 years later Pepsi creator pharmacist Caleb Bradham developed his formula. By this time Coca-Cola was
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competitive position in the market and rapid market growth as well. DPS has a strong competitive position in the market besides Coca-Cola Company and PepsiCo. These two companies are two strong competitors of DPS and that shows DPS’s strong competitive position. On the other hand‚ the market growth of DPS is not as high as Coca-Cola Company or PepsiCo but compare to others’ the market growth is rapid. DPS also follow above mentioned strategies. For instance‚ new Green Tea Ginger shows the practice
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