Threat of a “me too” perception: a case of Café Coffee Day Richa Agrawal‚ Mudra Institute of Communications Ahmedabad‚ India* Café Coffee Day (CCD)‚ India’s largest organised retail café chain‚ had done a great job of creating a distinct brand identity and communicating it successfully to its TG. In a three-pronged approach adopted by the company‚ CCD had revamped its logo‚ altered the look ‘n’ feel of its cafés and created a unique brand positioning to win customers over time. CCD in its new
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According to the Centers for Disease Control and Prevention‚ “In 2008‚ about 3‚500 teens in the United States aged 15-19 were killed as a result of motor-vehicle crashes‚ and 25% of those killed in these accidents had a BAC of 0.08 g/dl or higher.” (“Teen Drivers: Fact Sheet” 1). Believe it or not‚ teenage drunk driving is still the number one cause of teen death. It has become the deadliest epidemic to plague our society today. With the widespread “Alcohol Awareness” programs‚ like D.A.R.E. and
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occupy all territory in the continent. Manifest Destiny‚ as the concept came to be known‚ swept proponents enthusiastically into its wake and left others concerned about the future. Go to Manifest Destiny (Links to an external site.) at PBS Online. Read its introduction and two additional articles of your choice at the PBS site that address issues associated with Manifest Destiny and the Mexican-American War. a. Identify the articles’ authors‚ titles‚ major actors‚ and events‚ including but not limited
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Homer: His Life and His Works Greeks had used writing since c. 1400 BC‚ but it was not until the late 8th century BC that their literature was first written down. Greek literature began in Ionia with the brilliant epics of Homer‚ the Iliad and the Odyssey. These mature products of a long tradition of oral poetry brought together a vast body of divine and heroic myths and sagas that served as a foundation for much subsequent Greek literature. The epic view of humankind had a lasting influence
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History Internal Assessment Alexander Shablygin Word Count:2003 March 21‚ 2013 To what extent Battle of Stalingrad was one of the major turning points in WW2 A. Plan of the Investigation The intent of this investigation is to determine whether or not the Battle of Stalingrad was one of the major turning points in fighting Nazi Germany during World War II. Battle of Stalingrad was Hitler’s attempt to conquer USSR on one breath‚ starting from surprise operation Barbarossa in June after
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HIS 115 Week 5 Assignment 1 The War of 1812 has been called the second American war for independence from Great Britain. While the U.S. failed in its main goals for this war‚ the War of 1812 did legitimate the nationhood of the nascent U.S.‚ and it gained the country new respect from other nations. The status of America as independent from Great Britain was confirmed by this war‚ and afterwards American nationalism surged. America tried to preserve their neutrality and their rights by stopping
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gender disparities in pay and the concern for sexual harassment in the work place. One large change happened in the late 1960’s in the bedroom. The birth control pill was approved by the government. This gave more freedom to women in this time. It allowed them to have more control over their bodies and the choice on when they want to become pregnant. In the 60’s‚ there were more and more feminists that were speaking out for the
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Cited: The Souls of Black Folk‚ by W. E. B. DuBois. Read It Now for Free! (Homepage). N.p.‚ n.d. Web. 15 Oct. 2012. Hine‚ Darlene C.‚ William C. Hine‚ and Stanley Harrold. "The African-American Odyssey‚ Volume 1." Alibris Marketplace. N.p.‚ n.d. Web. 23 Sept. 2012
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conflict of the reclaiming of the south. Slavery‚ although an important issue‚ was not the whole reason for war. 2. Compare and contrast proposed plans for reconstruction using Abraham Lincoln’s Second Inaugural Address (Links to an external site.)‚ his Last Speech (Links to an external site.)‚ "The Politics of Andrew Johnson (Links to an external site.)‚" and Thaddeus Stevens’s Speech of December 18‚ 1865 (Links to an external site.). How did these plans differ from each other in terms of slavery
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Further still‚ the consumer in the metros militates with his usage and habit patterns. The Indian consumer‚ is therefore very difficult to understand and very difficult to predict. Tea and Coffee are the favourite drink in India especially tea. A quiet cafe revolution is sweeping urban India with the explosion of coffee bars. That is bad news for tea - still the favourite brew for a majority of Indians -‚ which has been losing out to coffee in recent years. India is one of the world ’s largest exporters
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