McDonald’s Philippines improves customer service via technology McDonald’s‚ as the world’s leading food service retailer‚ serves some of the world’s favorite foods - World Famous French Fries‚ Big Mac‚ Quarter Pounder‚ Chicken McNuggets and Egg McMuffin - in its more than 30‚000 restaurants in 118 countries‚ serving 46 million customers each day. Also‚ McDonald’s is one of the world’s most well-known and valuable brands. It holds a leading share in the globally branded quick service restaurant
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corporations‚" one of the most recognizable names in the world is McDonald’s Corporation‚ which boasts approximately 438‚000 employees worldwide (Yahoo! Finance‚ 2005). "As of March 08‚ 2005‚ the company operated approximately 30‚000 restaurants in approximately 119 countries" (Yahoo! Finance‚ 2005). Because of their global presence‚ there is a demonstrated need for understanding and appreciating diversity in the workforce of McDonald’s restaurants‚ both in the United States and in overseas locations
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McDonald’s in India In America‚ we consider McDonald’s to be a beef serving‚ sometimes fatty fast food restaurant‚ but after a 6 year business plan to sway the Indian population‚ McDonald’s has transformed. If they can continue this growth in India‚ and all over the world‚ globalization will start to love McDonald’s even more. They seemed to have hit the right points‚ from playing it safe‚ investing their time doing marketing research‚ to find the best places to put a restaurant and finding out
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EXECUTIVE SUMMARY McDonald’s India was incorporated as a wholly owned subsidiary – McDonalds India Pvt Ltd (MIPL) in 1993. In April 1995‚ the wholly owned subsidiary entered into two 50:50 joint ventures. The first with Connaught Plaza Restaurants (Mr Vikram Bakshi) to own and operate the Delhi restaurants‚ and Hardcastle Restaurants (Mr Amit Jatia) to own and operate the Mumbai outlets. This marked the beginning of an incredible era in the international McDonalds timeline. It was the beginning
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opportunity to do so” (Mahatma Gandhi). (Business Quotes> Growing Businesses Quotes‚ 2010). McDonald’s sales and revenue has increased in the past five years due to strategic planning and giving the consumer what they want. For example‚ core value menu offerings and variety in its breakfast menus; also‚ we entered into the lucrative coffee market which drove sales way up. Major fast food chains such as McDonald’s are predicted to see a 5.7% annual growth in the coming years (B&T Marketing/Advertising/Media/PR
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Priority: High Date: 2/6/2013 Re: McDonald’s Corporate Social Responsibility I. Introduction Corporate Social Responsibility is something that is difficult to define. After an extensive amount of research‚ a consensus definition is: Corporate Social Responsibility is how corporations manage their business processes to produce a positive impact on their employees‚ society and environmental issues. From this definition I will explain how McDonald’s handles and views Corporate Social Responsibility
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McDonald’s Corporation Overview To determine if McDonald’s has competition when it comes to having a business that is profitable and where diversity and career opportunities is what help put McDonald’s way ahead of the competition. The article McDonald’s Corporation describes McDonald’s as the world’s largest restaurant chain and has been in business since 1948 where Dick and Mac McDonald opened up McDonald’s Bar-B-Que restaurant in San Bernardino‚ California. Ray Kroc‚ the man who made
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chain had already put into practice more than two decades earlier. The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was "Speedee." Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U.S. trademark on a clown shaped man having puffed out costume legs. McDonald’s first filed for a U.S. trademark on the name McDonald’s on May 4‚ 1961‚ with the description "Drive-In Restaurant Services‚" which continues to
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April 21‚ 2015 Business Research Ethics In response to the public outcry about McDonald’s food products being a link to childhood obesity‚ the food chain launched a qualitative research project. This project named the “listening tour” began at the corporate level and is expected to reach the national and local levels once the corporate program is completed. Ashlee Yingling‚ the manager for the listening tour and McDonald’s US media relations says the program derived from the corporation’s need to expose
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PESTEL Analysis of MaCdonalds 1. OVERVIEW McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries. Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent
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