based on its products‚ taglines‚ services and campaigns. According to the article‚ “McDonald’s Brand Strength Still Dominates Its Peers”‚ McDonald’s spent $787.5 million on advertising in 2012‚ which was much higher than its competitor Burger King‚ which spent $48.3 million. Brand recognition has a direct correlation to revenue as the same article reported that in 2013‚ the average revenue for a domestic McDonald’s restaurant versus a domestic Burger King restaurant: $2.6 million vs. $1.12 million
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topic is selected to analyze the satisfaction levels of the customers towards McDonald’s products. The topic is aimed at understanding the consumer’s satisfaction. 2) Introduction to McDonalds Corporation :- McDonald’s Corporation is the world’s largest chain of FAST FOOD RESTAURANTS‚ Serving nearly 58 million customer dalily. It was started by two brother Dick and Mac Donald in San Bernardino‚ California in 1940. McDonald’s Restaurants are found in more tha n 119 countries and territories around
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HONG KONG SHUE YAN UNIVERSITY BUS 460 Business Strategy Group Project Topic: McDonald’s – Strategic Directions Submitted To: Dr. Adolphus Y. Y. Wan Section 3 Group 8 Lai Wing Sum‚ Vincent (103120) Chui Sze Chung‚ Onion (103161) Ng Cheuk Yin‚ Alex (103181) Ip Lee Ying‚ Chantal (103232) Date: 19th December 2013 Table of Content Chapter 1: Introduction 1 Chapter 2: Background 1 Chapter 3: Problems Identification 4 Section 1: SWOT Analysis 4 Section 2: TOWS Matrix 4 Problem 1 (S1O2): Inappropriate
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market share‚ financials‚ size‚ and global presence. This paper will describe McDonald’s‚ the world’s biggest burger chain. McDonald’s business started in 1940 and was opened by Dick and Mac McDonald in San Bernardino‚ CA. Today‚ McDonald’s is the largest chain of fast food restaurants. They can be found in 120 countries and territories‚ serving nearly 54 million customers each day. ("NYSE MCD‚" 2010‚ p. 1) McDonald’s made some remarkable changes to their menu since the recession to continue sales
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Project The McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries. Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the
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Col. Sanders didn’t become a chef until he was at the age of 40 and only became an icon when he sold his company at 75. Col. Sanders was born in 1890 and was brought up on a farm in Indiana. Sanders father died when he was 6 leaving him to take care of his brother and sister while the mother spends long days working. One of Sanders biggest responsibilities was cooking for his sibling’s‚ by the age of 7 he had become a decent cook. Sanders acquired a service station in Kentucky in 1930 and began
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BUS444- McDonald’s Case study #2 Team members- Class Visk2011B 1. Nguyen My Hanh 2.Tran Thi Huong Giang 3.Nguyen Manh Long 4.Dong Quang Lam Question 1 a) The McDonald’s Corporation‚ the leader in the fast food war‚ is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers
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Introduction 1.1 History of McDonald’s 1.2 Philosophy of the company 2. Task 1: SWOT Analysis 2.1 Strengths 2.2 Weakness 2.3 Opportunities 2.4 Threats 3. Task 2: McDonald’s Plan to Win Strategy 3.1 Implementation of key elements new Strategies 3.2 SWOT Analysis and Plan to Win 4. Task 3: McDonald’s 2003-2009 Strategy 4.1 McDonald’s Dynamic Strategy 4.2 Strategies Comparison 5. Task 4: McDonald’s Competitors 5.1 Wendy’s
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McDonald’s #1 Store Museum is a recreation of the first McDonald’s Restaurant opened in Des Plaines‚ Illinois by McDonald’s Corporation founder‚ Ray Kroc‚ on April 15‚ 1955. The Museum Facility: The original red and white tiled restaurant building featuring the Golden Arches underwent several remodels through the years and was finally torn down in 1984. The present facility was built according to the original blueprints with some modifications to accommodate Museum visitors and staff. The "Speedee"
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Research question: To what extent do McDonald’s international strategy management help to growth? 16732256985000 Supporting article 1; Title: Market Strategy and Organizational Structure: Three CompaniesJan 30th‚ 2009 by Scott HebertIt is no secret that organizational strategy is linked to market strategy. When a company first begins to move into the global marketplace‚ it must decide how it will interact with each market. The company could decide to utilize a multinational strategy. This
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