Journal of Case Research in Business and Economics Coffee Wars - The Big Three: Starbucks‚ McDonald’s and Dunkin’ Donuts Michael G. Brizek South Carolina State University ABSTRACT Coffee – for some‚ a morning cannot begin without it. Many daily rituals include it. It can be seductive‚ enticing‚ and addictive. Hard-core coffee drinkers pride themselves on their coffee palettes‚ their refined ability to distinguish “good” coffee from “bad.” And once a diehard coffee drinker finds his favorite
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SWOT analysis of McDonald’s Hong Kong Strengths 1. Financial Investment: McDonald’s spends a lot of money for marketing promotion and branding. For example‚ McDonald’s will invite celebrities as the spokesman (Eason Chan) and spokeswoman (Joey Yung) for different promotion. McDonald’s launch large marketing campaigns from time to time to keep customer engaged. For example‚ the Monopoly Game in 2011. 2. Location coverage: McDonald’s restaurants locate basically every shopping mall and
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Introduction McDonald’s is arguably the most recognisable fast food brand across the world. There are currently 760 franchised McDonald’s restaurants across Australia and more than 31000 worldwide. These restaurants provide employment for some 1.5 million people (McDonald’s 2008). In terms of their product‚ the McDonald’s menu went largely unchanged for many years‚ although they have started to diversify more recently. Traditionally selling various varieties of burgers served with French fries
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Bernardino‚ California. The restaurant was renamed "McDonald’s Famous Barbeque" and served over forty barbequed items. In October 1948‚ after the McDonald brothers realized that most of their profits came from selling hamburgers‚ they closed down their successful carhop drive-in to establish a streamlined system with a simple menu of just hamburgers‚ cheeseburgers‚ french fries‚ shakes‚ soft drinks‚ and apple pie. The carhops were eliminated to make McDonald’s a self-serve operation. Mac and Dick McDonald
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Ezra Levant wrote a piece for Maclean’s magazine analyzing what happened during the case between Beena Datt and McDonald’s hand washing policy. Although there have been remarkable stories that have been released by that particular company‚ they are also known for being controversial. In the past‚ Maclean’s has created negative conversation due to offensive magazine covers. Some inappropriate catchphrases that were used to grab people’s attention have been “Is god poison?” and “Lawyers are rats.”
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INTRODUCTION: McDonald’s Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald’s went public in 1965 and introduced its flagship product‚ the Big Mac‚ in 1968. Today‚ McDonald’s operates more than 30‚000 restaurants in over 100 countries and have one of the world’s most widely known brand names. McDonald’s sales hit $57 billion
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McDonald’s Research Report Group 7: Shijin Cai Xiaoxiao Zheng Xiaoyu Jin 1 A company overview The McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries across 35‚000 outlets (See Table 1). Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line
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Strategy of Mcdonald’s As one of the most successful fast food chain in the world‚ throughout the development of McDonald’s‚ we could easily identify many successful business strategy implementations. In this paper‚ I will discuss …........‚ which linked to the company’s structure and external environment. This paper is organized as follows: In the first section‚ I will give brief introduction to …....... In the second section‚ I will analyze …............. I will then analyze why McDonald’s choose
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CEO Revenue Profit Employees Main Competitors McDonald’s Corporation Restaurants‚ Food Worldwide U.S. Don Thompson $ 27.56 billion (2012) $ 5.46 billion (2012) 1‚800‚000 Burger King Worldwide‚Inc.‚ Yum! Brand Inc.‚ Subway‚ Wendy’s Company. McDonald’s is the world’s leadingfast food restaurant chain with more than 34‚000 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent
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have chosen McDonald’s because they are a very popular worldwide fast food restaurant and also they have a various amount of stake holders. Owners: Owners want to prosper and make money. They also need to care about how the business is running and how it will be more successful by investing money. If McDonald’s wasn’t as successful as it is today then owners wouldn’t be as confident to keep their service running. Customers: Customers play a huge part in the business of McDonald’s an0d how it
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