Some trace the modern history of fast food in America to July 7‚ 1912‚ with the opening of a fast food restaurant called the Automat in New York. The Automat was a cafeteria with its prepared foods behind small glass windows and coin-operated slots. Joseph Horn and Frank Hardart had already opened the first Horn & Hardart Automat in Philadelphia in 1902‚ but their “Automat” at Broadway and 13th Street‚ in New York City‚ created a sensation. Numerous Automat restaurants were built around the country
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genuinely‚ and it spoils people’s capacity for some important kinds of personal "truth". Everything that people know comes from media‚ because they have little direct personal knowledge of anything in the world. A good example of Chait’s thesis is McDonald’s website which tries to show people that its company and products represent positive and sometimes idealistic values which are not true in reality. This website advertises a lot of values among which family‚ togetherness‚ education; fresh and healthy
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Analysis of McDonald’s fast food restaurants STRENGHTS -Strong brand name‚ image and reputation: McDonald’s is the #1 fast food restaurant by sales with more than 31‚000 restaurants serving burgers and fries in almost 120 countries. -technology: McDonald’s in Brazil is currently studying the installation of internet access terminals in some outlets as well as enabling customers to order online‚ this will reduce the waiting time between a customer’s orders and pick up of order. -Marketing Strategies:
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information about Ray Kroc. Kroc‚ Ray. Grinding It Out: The Making of McDonald’s. Chicago‚ Illinois: Contemporary Books‚ Inc.‚ 1977. This is an autobiography written by Ray Kroc. It is a first-hand account of Mr. Kroc’s life and his choices that made him successful. This book is helpful to understand firsthand information about how and why Ray Kroc made decisions. “McDonald’s”. . January‚ 2009. McDonald’s corporate website that contains information about products‚ nutrition
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Nadohou Cross-Cultural Perspectives We all know of McDonald’s a being one of the biggest‚ popular‚ and best food chain restaurant around the world. The fast food chain was started in 1955 by Ray Kroch in California. The restaurant took pride in providing hot French fries‚ delicious hamburgers‚ and their speedy drive-thru service. The fast food chain started with one small restaurant and got restaurants all over the US and other countries. McDonald’s main mission is to keep serving a budget and healthier
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Introduction Many multinational fast food chains (MFFC) like McDonald’s and KFC are opening outlets in India. A fascinating aspect of these companies is the intricate marketing process they employ to gain a stronghold on the market. The marketing process becomes even more involved due to the behaviour of Indian customer being different from that of the western countries‚ where these chains have typically been operating. Even with several outlets in various locations in India‚ the marketing process
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When comparing Sonic (America’s Drive Inn)‚ and McDonald’s patrons would “be” surprised to know that these two restaurants are the same in many ways‚ but their different at the same time. Although McDonald’s and Sonic sell similar food items they both have many differences in store design‚ menus‚ and customer service. Sonic Restaurants gives customers a feeling like attending a drive inn movie or a skating rink; whereas in McDonald’s Restaurants there is a golden arch shaped like the letter
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Mc Donald’s Case Study McDonald’s is one of the best-known brands worldwide and its core business being basically fast-food; it specializes in burgers (Big Mac) and fries. While other restaurants stick to their conventional menu will rarely innovate‚ McDonald’s on the other hand has been able to adapt to the local demand in a global environment by catering their menu to the local taste. This continuous product innovation & improvement based on detailed market research has helped keeping the brand
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I have been working at McDonald’s for two years. I have recently been promoted to a swift manager. At the moment I am crew trainer‚ I help/teach new crew members how we do a successful job at McDonalds as teammates. Everyone has different job tasks‚ as do I. It’s important to be flexible in this job area‚ meaning knowing how to do multiple areas is always best because no one wants to get stick with someone who doesn’t know ‚how to take a order or make a simple sandwich. Some job tasks
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food industry is McDonald’s. McDonald’s has been able to be the most successful and famous fast food restaurant in the whole world. They have been able to achieve at all elements of the marketing mix. A product is a good or service that is produced at any type of quantity. Also‚ product includes the type of unique packaging that the product will be served in. The product of McDonald’s is basically the food that they sell and make for their customers. “Part of the allure of McDonald’s is that their products
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