Primula Parkroyal Hotel: Positioning and managing for turnaround Table of Contents Introduction 1 SWOT 2 Strength 2 Weaknesses 3 Opportunities 3 Threats 3 Target Segmentation 4 Commercial Guest 4 Corporate Promotion Strategy 4 Daily Stays Promotions 5 Weekly Stays Promotions 5 Corporate Conference Segment Packages 5 Full Day Meeting Package 6 Half Day Meeting Package 7 Individual Traveler 8 Individual 8 Family 10 HR strategy 11 High rate of absenteeism 11 English language Training
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CASE: HR-27 DATE: 09/11/06 RITE-SOLUTIONS: MAVERICKS UNLEASHING THE QUIET GENIUS OF EMPLOYEES We freely acknowledge that we are not the two smartest people in the company... . Weíve got a lot of real world experience. Weíve got a vision of where we want this thing to be at some point in time. But exactly how to get there‚ and what technologies to use‚ and how we should employ them‚ thatís much bigger than any two people should be responsible for. ó Jim Lavoie‚ CEO of Rite-Solutions‚ speaking
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This is a case analysis with the help of my good friend Jewel Kristian Taino of DLSU-MBA taking Strategic HR. Background and Facts of the Case ARISE is a Destination-for-a-day spa that provides service with an emphasis on the health benefits of a spa treatment‚ fitness and well-being. The spa opened in May 11‚ 2009 which was founded by Kristen Chambers‚ a devotee of spa treatments herself. The business originated from a company named ABROAD‚ an international travel company in 1999 which was then
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CASE STUDY OPERATING PROCEDURES OF HOTEL ALIMARA Introduction We decided to do our project on Hotel Alimara in Barcelona. We have interviewed the F&B manager and Front Office manager to get some information about operating processes. From Front Office processes we have chosen the check-out and from the F&B we have chosen the order making process. Objectives The objective of our work is to analyze and compare functions and operating
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purpose of this case analysis is to address the key marketing issue for the Hilton Hotels. The marketing strategies Hilton should pursue in the hotel and gaming markets will be discussed and recommendations will be made. In addition‚ the use and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the case study and the use of secondary resources for support of the marketing strategies recommended for the Hilton Hotels. Market Summary
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Memo on Moscow Aerostar Hotel issues; HR Problem Statement: Moscow Aerostar’s lack of cultural understanding has translated into faulty recruiting‚ training‚ and incentive building practices‚ which has produced an environment of de-motivated‚ unproductive Russian employees‚ unsuccessful managerial talent development‚ and a company without cohesive/identifiable core values. There is adverse impact on the budget and a threat of long-run non-sustainability in the Russian hotel market. Situation:
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CBI Holding Company‚ Inc. Case Solution I. Summary A CBI Holding Company was a New-York based parent company for several wholly-owned subsidiaries. These marketed an extensive line of pharmaceutical products that were purchased from drug manufactures‚ warehoused in storage facilities and then resold to retail pharmacies‚ hospitals long-term care facilities and related entities. CBI’s chairman and president Robert Castello was the seat of the CBI‘s troubles and principal implementer of
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In this case‚ we are analyzing the dispute between Hotel Lux and Chef Perlee‚ due to an employment contract Chef Perlee signed when he started working for Hotel Lux and violated by getting employ by other restaurant in the New Jersey area. The contract signed by Chef Perlee included an agreement not to compete‚ which states that should Perlee leave the employment of Hotel Lux for any reason‚ he will not work as a chef for any hotel or restaurant in New York‚ New Jersey‚ or Pennsylvania for a period
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Good Hotel Analysis What is the stand out economic characteristics of the macro environment of the US hotel lodging industry? There are 12 leading hotel chains which have various branches within those chains. Each accommodate different numbers of guests and different types of guests. Before 2008 there had been massive expansion in preparation for a large upturn in the industry however when the expansions were finished the market was in withdrawal leading to the largest downturn
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to do with the property? The first problem in the case is deciding what to do with the property. The owners have the option of selling the hotel or keeping it open for business. This problem is time sensitive because new competitors are entering the market rapidly. “Approximately 28 hotels were under construction and an additional 25 in permit stages for a total of 53 projects under development”. (Cornsun & Enz‚ p. 21). The Hillerman Hotel Executive Board will need to choose an option soon.
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