Group Case Brief Scharffen Berger Chocolate Maker (A) Bowling Green State University February 14‚ 2011 Scharffen Berger Chocolate Maker Introduction: The Scharffen Berger Chocolate Maker is experiencing an exponential year over year growth rate of their premium product. This is a situation that all new businesses strive for and although Scharffen Berger is pleased with their growth‚ they are facing a potential dilemma. The company must consider how they will keep up with growing
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Executive Summary For “premium” chocolate maker Scharffen Berger (SB)‚ quality is king. Their distinct process creates a “taste experience” second to none‚ an unparalleled quality that must be maintained despite apparent capacity issues. To satisfy the rising market’s demand for its product‚ it must address three primary issues related to capacity: bottlenecks‚ expansion‚ and economies of scale. The current bottleneck in the Conche (output=1‚344 kg. /day) will be remedied with the installation
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Scharffen Berger Chocolate Maker Product Quality and Process Quality Product quality “Quality is the measure of excellence or state of being free from deficiency‚ defects‚ and significant variations"‚ (Nader‚ 2009). Quality of a product can be mainly assessed from a manufacturer and a customer point of view. From a customer point of view‚ product quality is perspective as each individual perceives quality differently. Ultimately‚ product quality is the capability of the product to fulfil
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Academic year 2011/2012 Operations Management Scharffen Berger Chocolate Case study Process analysis Assumptions From the case we can see the following relations: - 250kg of beans 185kg of nibs; This relation can be seen in the description of the act ivity Winnower‚ so we know that 1kg of beans 0‚74kg of nibs - As stated in the description of the Conche activity: 1.400kg of semisweet chocolate contains 850kg of nibs‚ in other words‚ 1kg of semi sweet chocolate 850/1400=0‚6071kg
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Scharffen Berger Chocolate Maker CASE: Discussion Questions OMG 402 1. Describe the brand position of Scharffen Berger. How does the current production process contribute to that brand? a. Scharffen Berger Chocolate’s value position is “producing chocolate of the highest quality possible with the finest cacao possible.” It is a premium priced product with strong brand recognition. b. The company’s use traditional artisan production method allows it to differentiate itself from competitors by
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Scharffen Berger Chocolate Maker Case Study The company Schaeffer Berger is a company founded by Robert Steinberg and John Scharffenberger. The company specializes in producing the high quality chocolate utilizing the finest cacao beans available. The company differentiated itself from their several others competitors‚ by being one of the first to produce chocolates “From beans to bar”‚ meaning that Scharffen berger‚ unlike its rivals produced the chocolate by doing all the processes in the
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The businesses are ever changing so are the way of their characteristics. The changing scenario presents us new techniques and methods of business as well as their marketing strategies. The core of business is to market the product that will be attracted by the consumers and also the product will satisfy the consumer’s needs. Marketing efforts are vital for any business that is the combination of various factors affecting the real market scenario. The changing environment creating new issues that
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MARKETING STRATEGY OF BPBL 1 Problem and the Plan 1.1 Background Berger Paints Bangladesh Limited is the market leader of the paint industry in Bangladesh. The company has been successfully maintaining its position by developing the quality of the products‚ adding new features to the products and also by launching new products in the different segments of the paint and its peripherals. In this pursuit sales management of Berger wants to know evaluate marketing strategy whether there is scope of
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John Berger definition of mystification through Hal’s painting In John Berger’s reading‚ he states that “Mystification is the process of explaining away what might otherwise be evident” (pg 103). To my understanding‚ Berger is saying that mystification is a way of what we think may be clear to our understanding of something. It seem as though Berger express mystification in ways that one may not grasp something clearly even though it may seem to be evident. By expressing this‚ Berger used the passage
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Berger Silk Q24 Click to write the question text I would not care at all as to which one I buy (1) Very Unimportant (2) Somewhat Unimportant (5) Neither Important nor Unimportant (6) Somewhat Important (7) Very Important (8) Extremely Important (9) Q23 Do you think that the various types and brands of this product available in the market are all vary alike or are all very different? They are all alike (1) moderately alike (2) mildly alike (3) neutral (4) not very alike (5) not alike (6)
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