ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
Premium Marketing Marketing research Potato
Rocky Mountain Chocolate Factory Currently there are over 300 franchised stores and 5 company-owned stores. They are ranked number 60 on Forbe’s 200 Best Small Companies with $16.7 million in annual revenue for 2008. RMCF has three objectives: to guarantee proper financial management during depression‚ foster slow expansion‚ and nurture working relations. Their strategies are selection tourist areas‚ regional outlet centers‚ street fronts‚ and airports. I think this is extremely smart because you
Premium
Global Strategy and Leadership SMA 要重 Module Module 1 - An introducing to strategy and leadership Introducing strategy and leadership The evolution of strategy Differentiating strategy Operational effectiveness Competitive strategy productivity frontier Figure 1.1 Reading 1.1 Are you sure you have a strategy? The elements of strategy Arenas Vehicles Differentiaors Staging Economic logic IKEA Table 1 Testing the quality of your strategy The emergence ( ) of strategy Developing
Premium Strategic management Strategic planning
Charlie and the Chocolate Factory Charlie is a poor boy who lives with his parents and grandparents on both sides. There was a famous gigantic chocolate factory‚ ran by a man named Willy Wonka. The factory had closed its’ gate for more than fifteen years‚ no one had ever got in and the workers had never came out. But children loved their chocolates. Once‚ Wonka held an activity for children who like his chocolate around the world. Five golden tickets were hidden in five of the chocolate bars and whoever
Premium Charlie and the Chocolate Factory Willy Wonka & the Chocolate Factory
CASE STUDY: FREE-PRODUCT CEOMPETITORS CHALLENGE MICROSOFT A Written Report Presented to Prof. Maria Theresa Requilman Pamantasan ng Lungsod ng Maynila Intramuros‚ Manila In Partial Fulfilment of the Requirements for the Degree Master in Business Administration By Analyn P. Deogracias November 2014 BACKGROUND Microsoft is an American multinational corporation headquartered in Redmond‚ Washington‚ that develops‚ manufactures‚ licenses‚ supports and sells computer
Premium Microsoft
Arnold Schwarzenegger This case focuses on the rise of Arnold Schwarzenegger to the governor’s seat of California and integrates a variety of topics such as goal setting‚ leadership‚ power and influence‚ and personality. After presenting a brief background on Schwarzenegger‚ the case proceeds to describe the actions that Schwarzenegger took to become governor. The case offers students an opportunity to observe how setting difficult goals for oneself and being committed to those goals results in
Premium
everything much more enjoyable. Here are some simple steps to make eating chocolate chip cookies much more fun. MATERIALS. Materials and ingredients necessary to bake the tastiest eighteen to twenty cookies in town are: ⅓ tsp of salt ¼ teaspoons of baking soda 2 teaspoons of a sweet liquid (for e.g maple syrup‚ honey and golden syrup) 2 tsp of vanilla ¼ cups of pulverized sugar ¾ cups of packed light brown sugar ¾ cups of chocolate chips 1 or 2 cups of melted butter 1 egg 1 ¾ cups of all-purpose or
Premium Cake Butter Baking
growing boy‚ As a result‚ he is almost sickly thin. Once a year‚ on his birthday‚ Charlie gets one bar of Wonka chocolate‚ which he savors over many months. For the first time in a decade‚ Willy Wonka‚ the solitary and eccentric chocolate maker‚ is opening the doors of his unique chocolate factory for five members of the public. The lucky five who find a Golden Ticket in their Wonka chocolate bars will win a daylong tour of the factory and a lifetime’s supply of Wonka treats! For young Charlie Bucket
Premium Charlie and the Chocolate Factory Willy Wonka & the Chocolate Factory Willy Wonka
How Are Decision Made? If administrative behaviour revolves around decision making‚ there must be some guiding principles to the decision making process. Decision making is geared towards the solution of organizational problems. John Dewey‚ elaborated the steps in problem solving as including: 1. State the problem 2. List the alternatives 3. Select the best alternative. Precisely this is what decision making involves. Griffiths (1958) had given six (6) basic steps to decision making in school
Premium Decision making
Nancy F. Valdivia-Ochoa Chicano 130 09/03/2013 "Like Water For Chocolate" The first novel of Mexican novelist Laura Esquivel published in 1989 by 7th Dimension Entertainment Co.‚ Inc. and later translated in 1992 by Carol and Thomas Christensen. This novel depicts a love story of forbidden true love that never died. The story takes place along the Mexico/U.S. Border during the height of the Mexican Revolution at the De La Garza ranch where the story of Tita de la Garza and her true love
Premium Love Marriage English-language films