Marketing Research Project on AMUL Chocolate Submitted by: Nabanita Kalita (15) Priyanka Mahanta (33) Acknowledgement As we know research work needs hard work‚ keen insight and long patience with scholarly vision based on content operation hence it becomes a humble duty to express our sincere gratitude to Mrs. Rinalini Pathak Kakati‚ our Project In-charge for her ideas and help. However‚ we accept
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Major problem: How can “Cowgirl Chocolates” advertise and increase profitability through their online retail services and expand their wholesale business to include more retailers? Sub-Problems: (non-controllable) • Economy- if the economy is in recession‚ the demand for expandable goods will decrease. • Demand- only approximately 15% of consumer is currently eating spicy foods. Men are more inclined to eat spicy food than women. • Supply- product has a short shelf life and contains imported
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1. ABSTRACT The Smart Note Taker is such a helpful product that satisfies the needs of the people in today’s technologic and fast life. This product can be used in many ways. The Smart Note Taker provides taking fast and easy notes to people who are busy one’s self with something. With the help of Smart Note Taker‚ people will be able to write notes on the air‚ while being busy with their work. The written note will be stored on the memory chip of the pen‚ and will be able to read in digital medium
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Cadbury Dairy Milk Background: Cadbury dominates the chocolate market in India with a 70% share of the market. Cadbury Dairy Milk is its largest chocolate brand which accounts fro a third of every chocolate bar consumed. The Task: In 2005 the task before Cadbury Dairy Milk was to increase its consumer franchise. The Strategy: * The task was to get the youth audience to adopt Cadbury Dairy Milk in the sweet eating or " muh meetha karna" moments * The campaign of " Jab Pappu Pass
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The Chocolate War: To Ban or To Not Be Banned In Robert Cormier’s The Chocolate War‚ the story itself may be considered a little controversial. Although the storyline is interesting and many people had their eyes glued to the page‚ others believe that some parts in the book are too controversial that it should be banned in schools. I personally believe that even though The Chocolate War was an interesting book to read‚ it should be banned from schools. While reading The Chocolate War‚ I noticed
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Abstract Chocolate is a popular food and it is usually consumed as a snack food which is not as a main meal. Its consumption also has been associated with pleasure‚ love and enjoyment. Previously‚ many studies have been done to find the correlation between chocolates consumption and moods but the relationship between chocolates and moods were highly complex. However‚ the effectiveness of consuming chocolates on peoples’ mood remains unclear and the evidence in chocolate studies remains highly
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dipped in chocolate‚ gourmet chocolate pretzels‚ chocolate caramel apples and chocolate covered pecans. Strawberry Dipped in Chocolate Choose luscious and large strawberries from the grocery store. Carefully wash and air dry them‚ leaving the stems and hulls intact. Microwave milk chocolate chips or semi-sweet chocolate chips in a microwave safe bowl‚ following the instructions on the bag. Do not overcook. When the chocolate is melted‚ carefully dip each strawberry into the chocolate‚ swirling the
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Chocolate Industry in India OBJECTIVES * To understand the overall chocolate industry in India. * To know the challenges and opportunities. INTRODUCTION * Indian chocolates industry is growing at a rapidly18-20% per annum. * Cadbury ’s occupy about 72% of the chocolate/confectionery market with Dairy Milk‚ Five Star‚ Perk‚ Gems * The organized sector in chocolates constitutes 40%.Chocolate consumption in India is low‚ per capita consumption in urban India is estimated
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White Chocolate The history of white chocolate The first chocolate bar was invented in 1847 by the Fry Brothers in Bristol‚ England. White chocolate first appeared in Switzerland in the 1930’s. It was invented by Nestle to use excess cocoa butter. The first bar’s name was called Galak. A year later in the USA‚ white chocolate was first made by the M&M Candy Company. In‚ 1948 introduced by Nestle was the Alpine White chocolate bar containing white chocolate and chopped almonds. In 1993
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in the end it all worked out and it was worth the risk. 3-17 (use QM) ( a) What type of decision is Ken facing? Ken is facing a decision under uncertainty. ( b) What decision criterion should he use? Since Ken is an optimistic decision maker‚ the maximax decision making criterion should be used to chose his equipment. ( c) What alternative is best? Sub 100‚ which is listed in the first row of the table has a profit of 300‚000 which is the highest increase in profit listed within the
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