MONTREAUX CHOCOLATES USA MEMORANDUM TO: DAVID RAYMOND‚ MONTREAUX USA DIVISION MANAGER ANDREA TORRES‚ DIRECTOR OF NEW PRODUCT DEVELOPMENT CC: JENNIFER FITZGERALD FROM: MARIA TROPIANO SUBJECT: MONTREAUX USA PRODUCT LAUNCH DATE: APRIL 10‚ 2015 Executive Summary: As of October 2012‚ Andrea Torres‚ director of new product development at Montreaux Chocolate USA‚ needs to recommend whether or not the company should pursue a new product launch in the United States. The new product‚ a 70% cocoa dark
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Problem Statement Rogers’ Chocolates is not using its core competency of strong retail sales ability and its distinctive competency of producing a wide variety of high-quality‚ hand-wrapped chocolates to attract a sufficient market niche of worldwide tourists and high-income‚ middle-aged couples that are mainly empty nested or child-free‚ so that they can maximize their market share and profit volumes in a rapidly growing market in which globalization‚ product innovation toward a more health-conscious
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the history‚ development‚ and growth of the company overtime. Rogers ’ Chocolates is steeped in tradition and a rich history that has earned the company its current reputation as one of Canada ’s premiere hand-made chocolate producer. The first Rogers ’ chocolates were made in 1885 by Charles "Candy" Rogers’ in the back of his grocery store in Victoria‚ B.C. He quickly became a popular man. In 1891‚ Rogers’ expanded his chocolate operation to the company ’s current heritage storefront on Government
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Analogy Life is a box of chocolate. A box of chocolate contains pieces of identical chocolates. But they all have different types of flavor‚ smell and texture. Some taste like sweet heaven‚ some taste like vicious inferno. Nonetheless‚ every time when you reach within to snatch a piece‚ the outcome is unexpected and unpredictable. Similar to what life is all about- It is full of surprises; you never know what you will get. One second you can be in heaven on earth‚ and then a second later be in
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The Chocolate City is a documentary that attempts to take on the complex issue of gentrification. The documentary presents the point of view of the residents being gentrified out. These residents were pushed out of their neighborhood in Washington D.C for the purpose of re-developing the area where they lived; leaving them with no way of coming back. This is happening so close to the white house‚ it can be said that it is happening right at their door steps‚ and yet the government has not done anything
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culture has been part of people for a longtime now‚ people have held to the traditions even as some remain outdated. Traditions have remained encrypted on people’s thoughts in that they refer to them when they want to do anything. In Like Water for Chocolate by Laura Esquivel and Blood Wedding by Frederico Garcia Lorca traditions has remained a core theme in that it plays part of what people do and practice. In both books they speak of love turn sour by the effects of traditions that do not allow certain
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The Dark Side Of Chocolate When I heard the name of the documentary I must say I expected something different to what it really was. The things that I saw presented in this documentary never even crossed my mind before. When purchasing chocolate products‚ who really stops to wonder about the background of the product. I will never look at chocolate the same again. What truly shocked me was the names of the companies that were ignoring what was going on. I could not believe that they would
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cups boiling water 1 cup (2 sticks) butter‚ softened 2-1/2 cups sugar 4 eggs‚ at room temperature 2-3/4 cups all-purpose flour 2 teaspoons baking soda 1/2 teaspoon baking powder 1/2 teaspoon salt 1-1/2 teaspoons vanilla extract Chocolate Cake Directions: 1. Preheat oven to 350 degrees F. Grease and flour three 9-inch cake pans. 2. In a medium bowl‚ stir the boiling water into the cocoa until smooth‚ and set aside. 3. In a separate bowl‚ combine the flour‚ baking soda‚ baking powder
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see the world. Mr. Berger has conjured the fact that everyone has experienced their own view of the world‚ throughout time. This has‚ in turn‚ revealed our history‚ through visual communication. Mr. Berger is sharing his view on how the reproductions of art‚ and through reproducing historical and contemporary art‚ that it is mystifying our direct correlation to the past. John Berger states the importance to keep original works of art‚ protected and not privatized. Mr. Berger calls out to those who
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eight and nine I have become more aware of the lengths companies go to‚ to target children and their doting parents. This can be tv adverts for the latest craze toy or the images in kids magazines. For this essay I will draw attention to the sale of chocolate. As with most children‚ mine have healthy appetites and a sweet tooth ’. As with most parents‚ my wife and I like to please our children and have a quite life. But we also wish our children to be healthy and well fed. When I last went to purchase
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