BLUE OCEAN STRATEGY Ryan Rosenbaum Donald Gregory Businesses are always striving to be the better contenders than their competitors. Different theories have been thrown out to see which the best one would be. The Blue Ocean Strategy theory says that companies would be better looking for ways in which they compete against themselves and that is all. W. Chan Kim and Renee Mauborgne wrote a book called “Blue Ocean Strategy”. There is a term called Red Ocean which consists of businesses
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Why is the sky blue? A clear cloudless day-time sky is blue because molecules in the air scatter blue light from the sun more than they scatter red light. When we look towards the sun at sunset‚ we see red and orange colours because the blue light has been scattered out and away from the line of sight. The white light from the sun is a mixture of all colours of the rainbow. This was demonstrated by Isaac Newton‚ who used a prism to separate the different colours and so form a spectrum
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The Blue Bouquet Have you even been in a situation when you have gone from total innocence to experience in a short period of time? In the short story “The Blue Bouquet” written by Octavio Paz‚ the main character starts off by waking up from a nap and going on a walk even after being warned not to by the owner of the boardinghouse. Whilst out the protagonist gets stopped in the middle of the night by another man with a knife who wanted something very unusual. It wasn’t money or jewelry; it was
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TLFeBOOK Blue Ocean Strategy ( ) ( ) ( ) ( ) ( Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim Renée Mauborgne H A R VA R D B U S I N E S S S C H O O L P R E S S BOSTON‚ MASSACHUSETTS Copyright 2005 Harvard Business School Publishing Corporation All rights reserved Printed in the United States of America 09 08 07 06 05 5 4 3 2 1 No part of this publication may be reproduced‚ stored in or introduced
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The Red Vineyard of Vincent Van Gogh was the only painting sold by him during his lifetime. Looking at the painting‚ you can feel the richness of the color and how they harmonize the whole masterpiece. Van Gogh used the colors of orange and yellow together with green and blue which are analogous but at the same time are complementary with each other. It is also visible that the lighting is at low angle which somehow gives an impression of an afternoon or sunset vibes to the painting. In this painting
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Last week lesson‚ we talked about the difference of Red Ocean strategy and Blue Ocean strategy. Red ocean is all about competition‚ companies in Red Ocean have to squeeze profit margin in order to survive in their industries. There is no one market that is never saturated‚ once more and more competitors approach to the market and share the pie of profit; profit margin of each company would goes down. Then‚ company may have to cut cost or lower product selling price to sustain profit‚ besides consumers
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ENG 280 04/09/2012 Song Analysis “White America” is a song in which Eminem creates many contradictions to show inconsistencies in the American social structure. This is important because it reveals critical flaws in the American society that gives false illusions to immigrants and U.S citizens that the United States plays fair in wars. Eminem plays as a voice for the American people. Through his music he points out the flaws in our government and speaks to the people who have been entrapped
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Language about war | Ten thousand soldiers marched to and fro. Looking for you and me‚ my dear‚ looking for you and me | Ten thousand soldiers are looking for two people- All the soldiers are looking for the Jews | | | | | | | Refugee blues- blues music Ten million souls (religious‚ holy‚ implies we are all the same) Society is unfair on the way it treats people (some are living in mansions‚ some are living in holes) Atlas – there not anywhere close to there home‚
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MKT - RED BULL Summary Red Bull is the most popular energy drink in the world‚ selling over $4.7 billion cans annually. The company was started by an Austrian entrepreneur Dietrich Mateschitz in the 80s. Red Bull pursued an aggressive yet different marketing strategy to grow their brand globally. Red Bull met an untapped need within the beverage consumer market and the strength of their brand provided them leverage to market themselves in a non-traditional manner. The brand is very strong‚ but does
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The impact of Blue Ocean Strategy In the earlier work (See Blue Ocean Strategy: how to create uncontested market ‚ 2005) it has been argued two types of strategies: blue ocean strategy and red ocean strategy. Red ocean strategists compete to win market share in traditional mature markets and pursue either a differentiation or cost leader strategy. On the other hand‚ Blue ocean strategists‚ create new environments‚ redefine products or services or the nature of competition‚ make competition irrelevant
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