Chapter 7 * Encoding-entering/getting information into your memory; forming a memory code * Storage- saving information into your memory over time * Retrieval- being able to recall information from memory * Tip- of-the-tongue phenomenon- when you know certain information but have difficulty being able to recall it. * Attention- focusing your awareness to certain thing * Structural encoding- emphasizes the physical structures of a stimulus * Phonemic encoding- emphasizes
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of Marketing Research‚ Brannon‚ L.A. and Brock‚ T.C. (Eds) (1994)‚ Test of Schema Correspondence Theory of persuasion: Effects of Matching an Brannon‚ L.A. and Brock‚ T.C. (Eds) (2006)‚ Measuring the Prototypicality of Product Categories and Exemplars: Dahlen‚ M. and Lange‚ F. (2005)‚ “Advertising weak and strong brands: who gains?”‚ Psychology and Marketing‚ DeLong‚ M.R.‚ Minshall‚ B. and Larntz‚ K. (1986)‚ “Use of schema for evaluating consumer response to an apparel DelVecchio‚ D. and Smith‚ D
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People‚ being naturally inquisitive‚ have often been referred to as scientists. Even as young children‚ people are constantly testing and evaluating the boundaries to decipher their own social environment and quickly recognise what is acceptable and what is not. This soon evolves into intuition and whether it is constructed in a logical and rational way depends on a number factors. However‚ when considering cognitive psychology and the information processing that underpins judgements and risks‚ people
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Wikipedia‚ the free encyclopedia. From http://en.wikipedia.org/wiki/James_Rest Retrieved: July 27th‚ 2011 * Joschka Fischer (n.d) * Kohlberg (n.d). Procedural Ethics. Ethical Decision-making by Developmental Stages. From http://www.cs.bgsu.edu/maner/heuristics/1981Kohlberg.htm Retrieved: July 27th‚ 2011 * Lawrence Kohlberg ’s stages of moral development (n.d) * Noetzel T. (n.d). Germany’s Small War in Afghanistan: Military Learning amid Politico-Strategic Inertia. From http://www.contemporarysecuritypolicy
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Law – Legal Applications Studying intersection of psych and law has multiple purposes Psych methods can help answer important legal questions Ex: reliable or non-reliable memories‚ bias Legal system useful for testing real world applicability of psych theory Ex: tests of memory‚ trials‚ social perception Ps in social psych research face tasks similar to those of… Eyewitnesses to a crime Suspects in an interrogation Jurors in a trial (attributions?) Eyewitness Accuracy Witnessing a crime
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Scientific Method Scientific Method is considered a series of systematic steps and tools that leads to scientific knowledge. These steps allow us to carry out an investigation. Arises as a result of the experience that man has accumulated throughout its history such as the transformation that has been going on in the field of some experimental sciences. It is based on a series of steps and procedures organized for the entire cycle of an investigation. (Makafoosh‚ 1979) Exploratory research: is
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Hey guys! I stopped the doc from being able to be edited‚ since the first section is about to take the exam. This ensures that there’s no “academic dishonesty‚” since I would be liable because I created the doc. Thanks to everyone who contributed‚ and good luck! Flashcards! http://quizlet.com/8735315/compilation-of-221-final-flashcards-flash-cards/ you guys are incredible. thank you. ‚ Here is the website for the textbook‚ it has flashcards and crossword puzzles. I think it’ll be a lot
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Students Handbook‚ (3rded.) Psychology Press. Garnham‚ A. and Oakhill‚ J. (1999). Thinking and Reasoning. Blackwell. Gick‚ M.L. and Holyoak‚ K.J. (1980). Analogical Problem Solving. Cognitive Psychology 12 306-355. Gick‚ M.L. and Holyoak‚ K.J. (1983). Schema Induction and Analogical Transfer. Cognitive Psychology‚ 15‚ 1-38. Gilhooly‚ K. J. (1997). Thinking - Directed‚ Undirected and Creative‚ (3rd ed.) Academic Press. Holyoak‚ K.J. and Thagard‚ P. (1997). The analogical mind. American Psychologist‚ 52
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MENTALROBICS OF REPETITION: EXERCISING THE MEMORY AND LEARNING THROUGH REPEATING ALPHABET BACKWARDS Pecasales‚ Justine Jamella T. ABSRACT This study tested if repetition is a way of exercising our memory and learning. By means of reviewing again the alphabet in a reverse order‚ we examined a 17 years old college student of BS Psychology 2-4 from Polytechnic University of the Philippines. She was tested whether repetition is an exercise to her memory and learning about alphabet backwards. I predicted
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ON HUMOR AND HUMOR IN ADVERTISING by PAUL SURGI SPECK‚ B.A.‚ M.A.‚ Ph.D. A DISSERTATION IN BUSINESS ADMINISTRATION Submitted to the Graduate Faculty of Texas Tech University in Partial Fulfillment of the Requirements for the Degree of DOCTOR OF PHILOSOPHY Approved Accepted December‚ 1987 yoi T3. ;’987 Wo./;? MESSAGE PROCESSING -> MESSAGE EFFECTS Fig. 1.1. The research model frequently used in current humor appeals research. By contrast‚ this dissertation suggests that
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