Halal Certification: an international marketing issues and challenges by Shahidan Shafie1 Prof. Dr. Md Nor Othman2 Faculty of Business & Accountancy Universiti Malaya‚ Kuala Lumpur‚ Malaysia Abstract Marketing of products and services in the Muslim countries presents a very challenging task to multinational companies (MNC) due to the difference in political‚ economy and socio-cultural aspects. At the same time‚ MNC could not “avoid” targeting Muslim countries as their source of expansion as these
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http://psychology.about.com/od/socialpsychology/f/socialpsych.htm Chapter 5: Perception and Individual Decision Making. (n.d.). Retrieved from California State University‚ Sacraimento: http://www.csus.edu/indiv/s/sablynskic/Ch5OBE150.htm Schiffman‚ L. G.‚ & Kanuk‚ L. L. (2010). Consumer Behavior. Upper Saddle River. NJ: Pearson.
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Tempo Tissue use emotional view in the advertisement. Tempo is supported by Procter & Gamble (P&G)‚ which has been established for more than 18 years‚ brand is come from Germany. The color used on packaging‚ which have not changed since the tissues have been launched in the market. This time Tempo cross over with the local younger iconographer-“ Carrie Chau”‚ using her famous “Blind fly magic paradise design” limited edition package substitute classic blue and transparent formal Tempo packaging
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Content Abstract 2 Chapter One: Introduction and Overview 4 1.1 Research background 4 1.2 Introduction of selected case 6 1.3 Research aim and questions 10 1.4 Methods of the study 11 1.5 Research significances 11 1.6 Thesis structure 12 Chapter Two: Literature Review 12 2.1 Advertising 13 2.1.2 TV commercials 18 2.1.3 Elements of TV commercials 21 2.2 Customer behavior 23 2.2.1 Theoretical foundation 23 2.2.2 Factors influence consumers purchase decision 24 2.3 The relationship
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Chapter 1 I. Title: “An Analysis of The Different Factors Affecting Consumer Decision Making Process of Makati Residents When Purchasing Electronic Gadgets” Suggested revisions: An Analysis on the Correlation of Buyer’s Characteristics and Preferences When Purchasing Mobile Phones An Analysis on the Correlation of Buyer’s Characteristics‚ Environmental Factors and Buying Preferences When Purchasing Mobile Phones II. Statement of the Problem 1. What are the characteristics of Makati
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EXECUTIVE SUMMARY This report aims to offer comprehensive marketing guidance to Domino Pizza in its effort to enter the Myanmar market. The report will start with introduction of the Myanmar’s country background which is one of the crucial factors for whether Domino’s Pizza should go into Myanmar market. Ten the report will continue on the precise description of the chosen target market‚ target market segment and positioning strategy. All these will be include in STP discussion. Besides that‚ the
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[Internet] Moscow‚ Available from: http://www.lenta.ru/news/2012/09/05/holidays/ 11. ProResearch.ru marketing research (2012) ProResearch.ru marketing research [Internet]‚ Available from: http://www.proresearch.ru/publish/research10.php 12. Schiffman‚ L.G‚ Kanuk‚ L‚L (2007)‚ Consumer Behavior‚ p51‚ Pearson Education‚ New Jersey. 13. Thelen‚ S.‚ Ford‚ J.‚ Honeycutt Jr‚ E‚ (2006)‚ Assessing Russian consumers ’ imported versus domestic product bias‚ Thunderbird International Business Review‚ Sep/Oct2006
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Information Science‚ UCSI University‚ Malaysia. * Corresponding author. One of the factors that influence purchase decision is religious belief and identity as different religious groups prohibits certain foods to be consumed by the devotees (Schiffman & Kanuk‚ 2010). According to Simoons (1994) religion is one of the factors that limits food consumption‚ particularly meat consumption. For example‚ in Islam‚ swine meats and alcoholic beverages are taboos. Pork and beef are prohibited in Hinduism and
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CHAPTER.1 INTRODUCTION Consumer behavior is the favorableness and un-favorableness of customer about the product. It expresses the relationship between customer expectation towards the product and product’s specification to resolve customer needs. Customers will always prefer for the low priced quality goods so company has to satisfy these needs of the customer to retain existing customers and to gain some new customers. 1.1 DEFINITION FOR CONSUMER BEHAVIOUR * The process by which
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Table of Contents i Executive Summary i 1 Introduction..............2 2 Analysis..........3 2.1 Need recognition...............3 2.1.1 Environmental influences.......3 2.1.2 Individual differences............4 2.1.3 Memory...........4 2.1.4 Situational influences........4 2.2 Pre-purchase search.........6 2.2.1 Internal Search.............6 2.2.2 External Search.............6 2.2.3 Exploratory Search............7 2.3 Information processing...........8 2.3.1 Exposure............8 2
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